CAP Beauty on Postcard

"CAP Beauty has reached a cult-like status amongst New Yorkers who try to live their lives a little more like Gwyneth Paltrow, and a little less like Lindsay Lohan circa 2007. But you don’t have to be a health nut to appreciate the natural beauty store’s mission to bring a carefully selected range of products and brands that are actually kind to our bodies to consumers. Passersby like Charlotte Hundley and Laura Helms visit the Greenwich Village store to shop for products from brands like RMS Beauty, Tata Harper, Lauren’s All Purpose, One Love Organics, Pai, Marie Veronique, Kypris, and many more. Cap Beauty also offers spa treatments like facials and acupuncture, in line with their philosophy." - Passerbuys

On the Grid : Cap Beauty

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@goop

"CAP stands for “clean and pure,” which describes everything you’ll find at this tightly curated shop in the West Village. The gang’s all here as far as clean beauty brands go—they carry Kjaer Weis, Odacité, Tata Harper, and a great selection of dusts and potions from brands like Moon Juice, Four Sigmatic, and Urban Moonshine. They’re also known for excellent facials—for a holistic anti-aging package, look at the CAP Lift, a series of facial-rejuvenation acupuncture treatments that takes place over several weeks."

The West Village & Soho Guide

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@onthegrid

"Cap Beauty, Passerbuys Manhattan by Passerbuys. CAP Beauty has reached a cult-like status amongst New Yorkers who try to live their lives a little more like Gwyneth Paltrow, and a little less like Lindsay Lohan circa 2007. But you don’t have to be a health nut to appreciate the natural beauty store’s mission to bring a carefully selected range of products and brands that are actually kind to our bodies to consumers. Passersby like Charlotte Hundley and Laura Helms visit the Greenwich Village store to shop for products from brands like RMS Beauty, Tata Harper, Lauren’s All Purpose, One Love Organics, Pai, Marie Veronique, Kypris, and many more. Cap Beauty also offers spa treatments like facials and acupuncture, in line with their philosophy."

New York City

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edward achour

Google

I was so excited to find this hiden place , after my stop at clover grocerie. Cap beauty is a cool place , i mean acting like cool... the sales person are ok and give you the advice you want to ear.. its ok.. After bought a bunch of things the girl put Everything on the desk . I talked to her and ask some explanations about an hemp oil they have. An Asian girl who don’t even said hi or hello or whatever, just laugh... like I was stupid .... anyways , she feel beautiful and so cool but her attitude made her very ugly and this reaction so not appropriate with the huge selection of products ... so 90’s il the bad way. This good selection of everything you can find next door at clover grocerie except some products and the homemade books is not priced . you have to ask for every single thing and the sales associate will check on a tablet and give you the price . Anyways , 3 stars is for the selection and the benefit of the doubt for the sales person . If you are around , just go there , but clover is more cool and relax with very friendly and modern staff.

Pizza Pizza

Google

First time I visited this place was by a recommendation of a girlfriend. The merchandise, marketing, interior and location instantly got my attention but there was employee who gave me a very “short tolerance” energy and I felt slightly uncomfortable. I only stayed a few minutes. The second time, I came with a girlfriend and we had such a different experience. The asian lady (I almost want to call my new friend) gave us such a warm, relaxed, welcoming greeting and energy. We stayed for almost an hour. They took photos of our dog. We sampled products and had conversations. We posted on Instagram and got to be nosey. We bought some products. Very different experience. They didn’t invent the newest Creme that would bring your stems cells to keep you looking beautiful forever. So the customer service is quite important because all of these brands and products you can find elsewhere. what would keep us coming back would be the experience. They have a clean and thoughtful approach to beauty and curated the cleanest, honest and most thoughtful products on the market and housed it in one lovely shop plus a day spa discretely hidden in the back. I learned they sell paleo and vegan baked goods on occasion. And golden teas are in our tea cups here. So glad I visited again to keep that experience as a reason to return. Love this place! But I’m keeping you a secret and only telling my beauty secret shop to my most sacred friends. It’s that catch 22.

Rosie G

Google

Jennifer is amazing! The best treat of my NY. Trip was getting a facial here :). The wellness Toni. Was just the perfect end to the appointment.

Zoe RJ

Google

My order went astray and Julia was fantastic in helping me resolve the matter. I received a response with 12hrs of contacting the CS team and a replacement the following day. Just impeccable service. Looking forward to visiting the bricks and mortar store when I visit NY next year to see my sis. Thank you so much Cap Beauty. Wish you had a store in the UK.

Jessica Goldberg

Google

Amazing spot. Lovely products. But best of all is Amity, one of the wonderful estheticians. She truly has magical hands and offers the best facial I've ever had. Every time I go I not only leave with glowing skin, but I leave so relaxed. I adore her!

Stacy Webb

Google

Do yourself a favor and book a facial with Amity! Pure tension releasing bliss. They use high vibe & quality products and the studio is located in a super cute area. Great customer service from beginning to end. Will definitely be coming back on my next visit to NYC.

Julia Kuzovleva

Google

It`s one of those rare places in Manhattan, where you always feel welcome! This store never gets boring. It keeps on surprising with new great natural beauty products and exciting events. Ah, the multiple facials I had there (highly recommend Crystal!) always turn out into the real SPA mindbody experience. Thank you CAPbeauty for creating this wonderful space and keeping up with the quality of products and unique atmosphere!

Michael Apostolides

Google

I never write Google reviews ever, but I have to thank the staff of CAP Beauty. My wife is 8 months pregnant and went to get a facial. About 15 minutes in she felt sick and nauseous and as if she was going to faint. The staff took great care of her and called me to notify me of her condition. When I arrived, they were so kind and professional and I can't thank them enough for taking care of her. We need to reschedule our next appointment and if I could give you eleven stars, I would.

edward achour

Google

I was so excited to find this hiden place , after my stop at clover grocerie. Cap beauty is a cool place , i mean acting like cool... the sales person are ok and give you the advice you want to ear.. its ok.. After bought a bunch of things the girl put Everything on the desk . I talked to her and ask some explanations about an hemp oil they have. An Asian girl who don’t even said hi or hello or whatever, just laugh... like I was stupid .... anyways , she feel beautiful and so cool but her attitude made her very ugly and this reaction so not appropriate with the huge selection of products ... so 90’s il the bad way. This good selection of everything you can find next door at clover grocerie except some products and the homemade books is not priced . you have to ask for every single thing and the sales associate will check on a tablet and give you the price . Anyways , 3 stars is for the selection and the benefit of the doubt for the sales person . If you are around , just go there , but clover is more cool and relax with very friendly and modern staff.

Pizza Pizza

Google

First time I visited this place was by a recommendation of a girlfriend. The merchandise, marketing, interior and location instantly got my attention but there was employee who gave me a very “short tolerance” energy and I felt slightly uncomfortable. I only stayed a few minutes. The second time, I came with a girlfriend and we had such a different experience. The asian lady (I almost want to call my new friend) gave us such a warm, relaxed, welcoming greeting and energy. We stayed for almost an hour. They took photos of our dog. We sampled products and had conversations. We posted on Instagram and got to be nosey. We bought some products. Very different experience. They didn’t invent the newest Creme that would bring your stems cells to keep you looking beautiful forever. So the customer service is quite important because all of these brands and products you can find elsewhere. what would keep us coming back would be the experience. They have a clean and thoughtful approach to beauty and curated the cleanest, honest and most thoughtful products on the market and housed it in one lovely shop plus a day spa discretely hidden in the back. I learned they sell paleo and vegan baked goods on occasion. And golden teas are in our tea cups here. So glad I visited again to keep that experience as a reason to return. Love this place! But I’m keeping you a secret and only telling my beauty secret shop to my most sacred friends. It’s that catch 22.

Rosie G

Google

Jennifer is amazing! The best treat of my NY. Trip was getting a facial here :). The wellness Toni. Was just the perfect end to the appointment.

Zoe RJ

Google

My order went astray and Julia was fantastic in helping me resolve the matter. I received a response with 12hrs of contacting the CS team and a replacement the following day. Just impeccable service. Looking forward to visiting the bricks and mortar store when I visit NY next year to see my sis. Thank you so much Cap Beauty. Wish you had a store in the UK.

Jessica Goldberg

Google

Amazing spot. Lovely products. But best of all is Amity, one of the wonderful estheticians. She truly has magical hands and offers the best facial I've ever had. Every time I go I not only leave with glowing skin, but I leave so relaxed. I adore her!

Stacy Webb

Google

Do yourself a favor and book a facial with Amity! Pure tension releasing bliss. They use high vibe & quality products and the studio is located in a super cute area. Great customer service from beginning to end. Will definitely be coming back on my next visit to NYC.

Julia Kuzovleva

Google

It`s one of those rare places in Manhattan, where you always feel welcome! This store never gets boring. It keeps on surprising with new great natural beauty products and exciting events. Ah, the multiple facials I had there (highly recommend Crystal!) always turn out into the real SPA mindbody experience. Thank you CAPbeauty for creating this wonderful space and keeping up with the quality of products and unique atmosphere!

Michael Apostolides

Google

I never write Google reviews ever, but I have to thank the staff of CAP Beauty. My wife is 8 months pregnant and went to get a facial. About 15 minutes in she felt sick and nauseous and as if she was going to faint. The staff took great care of her and called me to notify me of her condition. When I arrived, they were so kind and professional and I can't thank them enough for taking care of her. We need to reschedule our next appointment and if I could give you eleven stars, I would.

CAP Beauty

CAP Beauty

Photos

Highlights

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