"CAP stands for “clean and pure,” which describes everything you’ll find at this tightly curated shop in the West Village. The gang’s all here as far as clean beauty brands go—they carry Kjaer Weis, Odacité, Tata Harper, and a great selection of dusts and potions from brands like Moon Juice, Four Sigmatic, and Urban Moonshine. They’re also known for excellent facials—for a holistic anti-aging package, look at the CAP Lift, a series of facial-rejuvenation acupuncture treatments that takes place over several weeks."