"The Aloft Tulum is one of the largest hotels in Tulum that offers the signature style of a Marriott hotel from their hip, colorful Aloft brand. It also offers many comforts that are hard to come by in Tulum, like industrial-strength air-conditioning and contemporary hotel rooms (that won't cost a fortune). The hotel is located halfway between the city center and the beach zone, which means it's a slightly shorter ride to the beach than from other hotels in town, but you can get there by bicycle or cab."