TOURISTS
Hotel · North Adams
915 State Rd, North Adams, MA 01247
Highlights
Nestled alongside the Hoosic River, this chic lodge boasts cozy forest-view rooms, a welcoming vibe, and seasonal farm-to-table dining—perfect for a serene getaway.
Nestled alongside the Hoosic River, this chic lodge boasts cozy forest-view rooms, a welcoming vibe, and seasonal farm-to-table dining—perfect for a serene getaway.
"An unconventional hotel in the Berkshires, offering artist performances and wellness treatments, located next to MASS MoCA." - Alexis Benveniste
"Inspired by the American roadside motor lodge of yore, Tourists is built for contemporary design lovers with lots of light wood on the banks of the Hoosic River. Many of the large windows in guest rooms look straight into nature, helping blur the line between the outdoors and indoors. Opened in 2018, Tourists still feels like the cool new kid on the block with the clientele to match. For those exploring Williamstown and North Adams, Tourists is perfectly situated. It’s approximately three miles from the Clark Art Institute, MASS MoCA, and Bright Ideas Brewing. If you’re visiting this corner of the Berkshires, there’s nowhere more stylish to stay." - Alex Van Buren, Andrea Whittle, Devra Ferst
"Many decades later, my husband and I sat on the patio at Tourists, a reimagining of the archetypal American motel built on the site of an old motor lodge halfway between Williamstown and downtown North Adams. We took in the crowd around us: a guy with a New Order T-shirt, a gay couple with a big white dog, a stylish man and woman in their eighties. The scent of burning wood filled the air. I heard a train pass in the distance. Caleb's beer came in a can designed with the same font and color palette as the Beach Boys' Pet Sounds album. Then a server spread an entire garden before us: sweet and spicy hummus with marinated vegetables and a sheet of naan the size of an elephant's ear; crispy quinoa and freekeh tossed in a creamy kefir dressing and topped with avocado and jack cheese; a salad of fire-alarm-red tomatoes. Moments before, I had overheard a man at another table going on about how 'fresh' the food was. Yeah, yeah, I thought. Everything's 'fresh' these days. But this was picked-five-minutes-ago fresh. Watching the sky above the lodge's peaked roof turn a smoky purple, I mopped up the last of the hummus and felt a tingling sense of delight." - Travel + Leisure Editors
"A motor lodge with two EV charging stations, offering activities like candle making and a 30-acre nature retreat." - Travel + Leisure Editors
"TOURISTS, in North Adams, home to the wildly popular contemporary art museum MASS MoCA, is a Sixties motor lodge reborn as a very modern, very hip little country boutique hotel." - MICHELIN Guide
