Rita's Italian Ice & Frozen Custard

Ice cream shop · Mar Vista

Rita's Italian Ice & Frozen Custard

Ice cream shop · Mar Vista

4

11134 Palms Blvd, Los Angeles, CA 90034, USA

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Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by Andy
Rita's Italian Ice & Frozen Custard by
Rita's Italian Ice & Frozen Custard by Andy
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null
Rita's Italian Ice & Frozen Custard by null

Highlights

Rita's in LA serves up a delightful combo of refreshing Italian ices and creamy frozen custards, including their must-try gelati, in a friendly atmosphere.  

Featured in The Infatuation
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11134 Palms Blvd, Los Angeles, CA 90034, USA Get directions

ritasice.com
@ritasice

£ · Menu

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11134 Palms Blvd, Los Angeles, CA 90034, USA Get directions

+1 310 439 1582
ritasice.com
@ritasice
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@RitasItalianIce

£ · Menu

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Jul 4, 2025

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@infatuation

"Rita’s is a Philadelphia chain that keeps things simple by only selling two things: refreshing Italian ices and some of the best frozen custard we’ve tasted. You can also order something called a Gelati, which is a cup of Italian ice with a tall swirl of custard on top. Not only does it eliminate the issue of having to choose, but the creamy, dense custard goes hand-in-hand with tart ice flavors like lemon and cherry. Portions at this Sawtelle shop can get pretty big, so maybe pre-select a podcast to listen to before you carve away at a 12-ounce gelati on your lunch break." - kat hong, garrett snyder, arden shore, sylvio martins

The 16 Best Sorbet, Paleta, & Shaved Ice Spots In Los Angeles
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@onthegrid

"Try Italian ice flavors like green apple, Georgia peach, mango, mint chip, strawberry, or cotton candy. Their menu is always changing and ices are made fresh daily. Our favorite of their offerings though is by far their gelati, which is basically creamy frozen custard (think frozen yogurt), followed by a layer of Italian ice, followed by another layer of creamy frozen custard! They have several other creamy frozen concoctions that involve the combining of Italian ice and custard, so it’s definitely worth multiple visits." - Clever Creative

On the Grid : Rita's
View Postcard for Rita's Italian Ice & Frozen Custard
@infatuation

"Rita’s is a Philadelphia chain that keeps things simple by only selling two things: refreshing Italian ices and some of the best frozen custard we’ve tasted. You can also order something called a Gelati, which is a cup of Italian ice with a tall swirl of custard on top. Not only does it eliminate the issue of having to choose, but the creamy, dense custard goes hand-in-hand with tart ice flavors like lemon and cherry. Portions at this Sawtelle shop can get pretty big, so maybe pre-select a podcast to listen to  before you carve away at  a 12-ounce gelati on your lunch break." - Sylvio Martins

Rita's Italian Ice & Frozen Custard - Review - Sawtelle - Los Angeles - The Infatuation
View Postcard for Rita's Italian Ice & Frozen Custard
@onthegrid

"Rita's, West La. Try Italian ice flavors like green apple, Georgia peach, mango, mint chip, strawberry, or cotton candy. Their menu is always changing and ices are made fresh daily. Our favorite of their offerings though is by far their gelati, which is basically creamy frozen custard (think frozen yogurt), followed by a layer of Italian ice, followed by another layer of creamy frozen custard! They have several other creamy frozen concoctions that involve the combining of Italian ice and custard, so it’s definitely worth multiple visits."

Los Angeles
View Postcard for Rita's Italian Ice & Frozen Custard

Zan Lee

Google
I’ve been getting Rita’s since I was a kid and I loved it then and I still love it. It’s always a great sweet treat and it was again today. The owners and staff are really polite and were very welcoming. I have tried almost all of their different drink options, but the Italian Ice is still my favorite and their best seller. Today I chose a large cherry with salted caramel custard on top and it was absolutely fantastic. I don’t think I would ever not be in the mood for it. The only downside is when you get it you will immediately want to get another one soon after you finish it. They have a very large parking lot attached so parking is free and easy. They have some tables on the inside if you want to stay indoors while you finish your treat but most opt for takeout. I definitely will be back again very soon.

Travlr

Google
Great Italian ice! Get the gelati if you are new. It is, your choice of flavor of Italian ice, with layers of vanilla custard. It is amazing. Only complaint is that it’s $9 per gelati but it’s worth it. Employees are very nice.

Gym Bunny

Google
The best ice cream ever! I had this Ice cream in Atlantic City, NJ. Then they closed that location. When I moved to LA I was looking for this ice cream shop, but unfortunately they don’t have many locations here. I found one on Lankershim but they closed that location too :( Now I found this place and I am sooo happy! If you read this please open a location in Glendale, CA!!!!

Bella Fenn

Google
We recently visited Rita’s for the first time and got the pina colada and mango gelati with vanilla custard. We enjoyed the treats but thought they were slightly overpriced. If you are lactose intolerant definitely avoid the custard…it wrecked me. Also, there’s no place to sit so take your treats to go. Otherwise, nice staff and good options!

Jonathan Tachibana

Google
Today I tried tried Rita’s Italian Ice and Frozen Custard Birthday Cake Sundae which is really good. They have many different kinds of Flavors. They have good sorbet. They also have Milkshakes and they also do Ice Cream Sandwich. I think the popular ones is the Ice Custard on Top of the Sorbet. So if I ever come back to get dessert from Rita’s Italian Ice and Frozen Custard I will get the sorbet like the Strawberry and Watermelon Flavor. And it is right next to Supercuts Haircut. So this is a good place for getting dessert after getting your haircut or just go straight to dessert after lunch.

Saeed Ghadessi

Google
Great refreshing frozen custard with perfect sweetness. The employees provide great service. There is lots of parking in the mini-mall. The prices are affordable for all. $

SJG

Google
good every time. i will cry my eyes out if this location ever closes. highly recommend getting a concrete, that’s my go to order. staff was very friendly and patient! only wish they’d add some seating. but still fun to enjoy your treat in the car. love this place!

Cindy P (Cindy P)

Google
The best custard and Italian Ice around. Friendly service.

Erik G.

Yelp
What I Ordered: Large Gelati $8.79 This is my second time coming here. I love Rita's! They have best ice around and great custard. The Gelati is the best of both worlds as you get your choice of custard on the bottom and top with your choice of Italian ice in between. I got the #1 Bestseller which is Mango with Vanilla custard. The great thing is that they use mango puree in their Italian ice. The Mango is good, but I'm still in love with my Mint Chocolate Chip Ice with Vanilla Custard. That's my favorite flavor so far! They are open every day except Christmas from 12-10 PM. Yes, they are open on Thanksgiving! You must come to Rita's! They have great ice and custard and they are very friendly and helpful!

Vicky V.

Yelp
I haven't had an Italian ice in years! I was sooo happy to find this Rita's!!! Took the bestie and it was ABSOLUTELY worth it. I think his name is Nasar? The service and joy he gave to us was perfection. His passion for their flavors and products had us beyond excited to enjoy our gelatis and get quarts to go! I have to come back ASAP!

Stefano N.

Yelp
Best italian ice and vanilla custard i've had, everyone is always helpful and welcoming.

Monica R.

Yelp
Indeed 3.5 stars. It is a small chain, we never know before yesterday. It is different. The ambiance is colorful and cool. My frozen coffee was good, the cheese cake ice cream that my husband asked, it is the yummy one! Reasonable price. Friend service! The girls are very friendly!

Nicolas J.

Yelp
Tried the grape nerd ice cream slush thing. Forgot the name of it. They had a couple different options that sounded tasty. Parking wasn't bad. Service took a second but they were busy. Pretty good dessert worth a try.

Brian V.

Yelp
4+ Chain of Italian ice/ custard that originated on the east coast. As the name suggests, the serve Italian ice and frozen custard or a combination of both. The vibe feels like it's operated like a small ice cream parlor with friendly people that greet and help you upon arrival. It wasn't too busy when I came in so it was totally relaxed and was able to find parking in the lot easily. I was thinking back of a time I had frozen custard on a trip in the midwest so I was craving it. Also, I haven't been to a Rita's in a very long time. The last time I've been to one is at a location in Westwood that I think closed a while back. Anyway, I ordered a large frozen custard... and with all due respect to Rita's because it was a very tasty treat, I want to say the place I am thinking of in the midwest was better. Not sure if it's the recipe or that the other place was closer to some particular dairy farms. At the end of the day, if I'm looking for some delicious frozen custard without having to fly hours away, this place is great!

Maureen S.

Yelp
The ice cream was great what I appreciated most is that Nasir knew all about the flavors and gave so much information about what parings and such. He was friendly and easy to engage. I will be back again Thanks Nasir

Mallory C.

Yelp
I was sad when the Rita's Italian Ice location on Pico Blvd closed its doors. However, my spirits were quickly lifted when I discovered the new haven for frozen delights on Palms Blvd. Upon arrival, I was pleased to find parking in a nearby lot. Once inside, I ordered a Mango ice with custard, and let me tell you, it was so good. The texture was perfectly smooth, and the balance of sweetness was impeccable. This one definitely met my expectations and then some! The staff was warm and welcoming. Pay a visit here when you're in the area. Your taste buds will thank you!

Dante G.

Yelp
So I've been going to Rita's in PA for a while and was really happy to find it in LA. A true east coast gem, right in the middle of LA. I'm hugely greatful to the owner for running this place and providing this little east coast gem for us on the west coast. Always go with root beer gelati and custard. My only wish is that there was one in silverlake.

Steven L.

Yelp
Rita's is my favorite go to dessert! My favorite is the gelati with mango ice and vanilla custard. There's two sizes between regular and large. To be honest, I would recommend the regular size since it has an even ratio between Italian ice and custard. The large has too much Italian ice that it gets overwhelming. Definitely a great refreshing dessert to have, especially on a hot summer day!

Zan L.

Yelp
I've been getting Rita's since I was a kid and I loved it then and I still love it. It's always a great sweet treat and it was again today. The owners and staff are really polite and were very welcoming. I have tried almost all of their different drink options, but the Italian Ice is still my favorite and their best seller. Today I chose a large cherry with salted caramel custard on top and it was absolutely fantastic. I don't think I would ever not be in the mood for it. The only downside is when you get it you will immediately want to get another one soon after you finish it. They have a very large parking lot attached so parking is free and easy. They have some tables on the inside if you want to stay indoors while you finish your treat but most opt for takeout. I definitely will be back again very soon.

Lorenzo A.

Yelp
Let's Keep Yelp Real!!! I am not a big fan of ice cream so this was a nice surprise. Wasn't expecting much but its a block away and the wife was craving ice cream. The location is decent but not a lot of parking. The employees have been very helpful, and they have no problem giving samples. This review is specifically for the Gelati which is layers of frozen custard over Italian ice; its like a mix of very creamy soft serve on fluffy shave ice. The employee recommended the mango flavored Italian ice and it was Fuego! Been back 4 times since.

Chantal B.

Yelp
I'm from New Jersey so I was VERY delighted to see a Rita's. This was the nicest Rita's I have been to. It was super clean. Many flavors to choose from. The staff were super kind. It's in a plaza so there's ample parking.

dana b.

Yelp
All I can say is that the rich thick custard is delicious, creamy, flavorful and makes you want more...and more...I'd consume it daily if possible. The combination of this delicate consistency of the saved ice with the creaminess of the custard makes a perfect pairing that delights the senses. It's lovely. Try it! The owner was very friendly and hospitable, he took the time to explain and show us how it works and you can tell he was very proud of the product and especially the fresh natural flavors . It's located in this small row of businesses on Palms Blvd, nothing fancy but clean and mellow. easy access and free parking lot in front.

John L.

Yelp
Don't come late because the ice cream is melted. Got a large cherry and the whole cup had 0 flavor.

Mike W.

Yelp
Sooooo good!!!! So happy this exists. We need more Rita's in the city. So many custard & ice flavors. Made me so happy.

Katherine F.

Yelp
Literally one of the best desserts I've ever had. The cherry/vanilla custard gelati will never miss. Please do yourself a favor try Rita's if you haven't. Super fast service and always find a spot in the parking lot.

Catalina G.

Yelp
I love rita's so much. I used to go all the time when I was a kid. However, the location near me closed. This location was the closest to san diego. So recently when I was in LA I decided to go. It was so nastalgic. Just like I had remembered it. Yet I was dissapointed with the workers here. They were quite rude and quick with me which made me sad. Me and my friend were just so happy to be here and they gave us weird looks as if we shouldn't be excited to be getting it. Besides that, there's parking out front. The place itself is pretty clean. They have lots of great options.

Amanda S.

Yelp
i love rita's, they have a large menu and you can always find a treat that you're in the mood for. my only complaint is that the workers are soo sweet and helpful but there's no way to tip them if you don't have cash! i feel like they're missing out on tips because of that. so not fair!

Martè T.

Yelp
If you're in the mood for a culinary experience that transports you to the sun-kissed streets of Italy, look no further than the divine combination of Italian ice with frozen custard. This irresistible duo marries the refreshing zest of Italian ice with the creamy decadence of frozen custard, creating a symphony of flavors and textures that is simply unparalleled.

Rebecca T.

Yelp
I went to Rita's on a hot summer's day and ordered the vanilla frozen custard. It was light, whipped, and creamy, a satisfying texture and an overall delightful treat!

Mich S.

Yelp
Blast from the past and the East Coast! Great service thank you--and always go for the mango and vanilla!

Kory A.

Yelp
Rude customer service by both the older man and the girl. They are horrible with dealing with customers and every question I had the man made it seem like he had better things to do. Obnoxious and not friendly. Now I know why they all keep closing down in Cali. I'll stick to other ice cream shops instead.

Caren M.

Yelp
When you are a Philly girl and you grew on water ice , happy to have Rita 's in SoCal. Delish! I'm strictly a cherry and lemon kind a person with a soft pretzel with mustard. That's my happy place.

Alexandra G.

Yelp
So expensive for rly bad ice cream. It was 18$ for one small and a concrete custard. I'm sorry but I Cannot be more disappointed

BeeBoo J.

Yelp
They used to have one of these in the South Bay years ago, but they closed down. So when we happened to be in the Palms area we jumped at the chance of having it again. It was so good! We had a mango ice with vanilla frozen custard, and a lemon ice with chocolate frozen custard. Both were delicious. Will definitely go back there.

Alexa F.

Yelp
soo good and shaved ice is delicious and their is a variety of flavors to choose from, the employee gave us samples to try and pick our favorite, very helpful.

Amy S.

Yelp
Well, Rita's I was so happy you relocated into my neighborhood. Tonight, I was desperate for some of your ice cream delights... wanted two scoops one vanilla and one strawberry ( never had their strawberry soft serve)... well, they would not put them together in one cup. So, segregation of ice cream? Glad they were separated... the strawberry looked unusually fake and tasted mediocre... I am being kind, I threw it away. Ames throwing ice cream away is a culinary crime and I committed it... too expensive ...fake tasting... I will not be returning. My heart is so sad. But as David Spade so eloquently on a recurring sketch on SNL..."BUH BYE... BUH BYE" RITA's Buh bye... PS They ( staff) ran out of printed credit card receipts so hand-wrote my husband's on plain paper ( midweek shoddiness)... should we be concerned? Yes/No? And customer service gets zero stars...they were not in the least bit apologetic nor helpful ... the cost per scoop was $7.50...Jank Jank Jank Rita's! In case anyone is not clear on my feelings! At the original location, the lovely man who managed the franchise was always solicitous and lovely. New location bad experience. PS It is quite rare that I write such a negative review so, there it is! PSS Carvel soft serve is basically almost 50% less. We will not be fooled again!

Joseph C.

Yelp
Rita's Italian Ice & Frozen Custard in Los Angeles stands out as a rare gem for custard enthusiasts. In a city where great custard can be hard to find, Rita's delivers with their creamy, velvety frozen custard that's unmatched in richness and flavor. Each scoop is a taste of indulgence, offering a smooth texture and a luscious mouthfeel that's simply irresistible. Whether enjoyed on its own or paired with their refreshing Italian ice, Rita's frozen custard is a treat that's worth seeking out in LA.

Cody C.

Yelp
When it comes to Italian Ice, you can't go wrong with Rita's. This location is new and very clean. The couple that owns it is very friendly. Glad to have this location in the neighborhood.

Stacy G.

Yelp
Italian rice with the frozen cheesecake custard was delicious! I would recommend it to anyone that likes a not so sweet treat.

Amber M.

Yelp
Please dont ever close this location. You have no idea how much it means to me! Rita's for life

Escobedo L.

Yelp
Our first time here and they were super sweet to us went over the menu and let us try some of the flavors they wanted us to make sure we liked what we got , we got the large gelati I believe it is a little pricey but worthy . It was so good their customer service * was very good 10/10 definitely coming back

Will C.

Yelp
I love custard, but honestly, it's the husband and wife who own and operate this location that make it worth it. They always greet you with a smile and friendly demeanor. They go above and beyond in making their customers happy. Also, I'm a devout mango blendi fan.

Mateo R.

Yelp
Delicious Italian ice located in a convenient shopping center with ample parking and amazing customer service! Will be back!

Audrey M.

Yelp
Recently moved across the street from this place and decided to check it out. Was really disappointed by how little custard came in a size small. Paid $7 for maybe 75 cents worth of custard. I won't be going back.

Kristyn W.

Yelp
The mango ice and custard combination is superior. I live a little bit away and ordered it for delivery but it came sealed in a bag and still frozen !

Aria G.

Yelp
It's been very hot in Los Angeles lately and what better way to treat yourself to some Rita's Italian Ice (I call it water ice- in my Philly voice). The young lady behind the counter greeted my family with a smile and was very nice and pleasant. I got the strawberry Italian ice with cheesecake custard (gelato). perfect combo. Thanks for making our day with such EXCELLENT CUSTOMER SERVICE!

Charles W.

Yelp
The wife and I happened to see people walking out of the location and just decided to give it a try. I didn't buy any at first but the wife did. I gave it a taste and left her at the car while i ran back inside to get one of my own. This was truly the best part of my day today and we will be back with others to share the ice custard happiness. Damn that was good!!

Jenifer Z.

Yelp
Brought my daughters to try this place....it was worth the drive. They have a variety of flavors. Great costumer service too. We will be coming back.

Sam Y.

Yelp
Terrible and overpriced!! I don't know who thought this was a good idea but the flavors are horrible. The soft serve is almost like whip cream. Save your money and go something eles.

Eileen A.

Yelp
RITA's IS BACK!!!!! i have been craving italian ice with custard so much, i sometimes drive all the way to OC for it. i'm SO HAPPY it's in LA if you've never had italian ice + custard ice cream, you NEED TO TRY IT! the mango and strawberry are the BEST FLAVORSSS pls stay here forever

Richie F.

Yelp
Rita's is my favorite dessert treat! I look forward to it every time. The owner even gave me a bag of ice to go with my takeout order.

Joanne M.

Yelp
We had 2 small size servings. One was mango frozen ice, the other coffee frozen custard. The cost was $14.00. I was shocked at the price. I understand that frozen desserts art rather costly, but this was outrageous and certainly not worth it. I regret that we did not leave the desserts on the counter and walk out.

Marina L.

Yelp
Wow their vanilla custard is amazing. Who knew vanilla "soft serve" could be so creamy and flavorful. My friend got the combo of ices and custard which was also amazing. Pairing cherry ice with vanilla was like being a kid again. It's a good thing we don't live closer or I would come so often my pants wouldn't fit!

Delaney G.

Yelp
Best Italian ice in LA. The costumer service at this location is amazing. It has unbeatable prices too!

Tylor B.

Yelp
There were three girls working on one order. While there were two other people waiting in line. Then they completely ignored me, and went to the person who was there after I came in. He had to let them know that I was there first! Clueless.

Lastsuspect ..

Yelp
Workers are clueless and distracted watching baby turtle videos on TikTok. Very off brand for Rita's. Clover city location is by far the best.

Robbie J.

Yelp
My first time. The best custard Ice cream. It was Yummy!! Chocolate mixed vanilla cone.