At this beloved Oahu spot, enjoy exotic shave ice flavors that burst with freshness, perfectly paired with ice cream for a refreshing treat.
"Matsumoto is a North Shore staple. They’ve been in business for going on 70 years now, and the place is still family-run, still making their home-made flavoring syrup. The kids won’t forgive you if you skip it."
"In 1951, Matsumoto opened as a grocery store, but over the decades, its shave ice became the main draw. Shave ice now dominates the business completely. In 2015, Matsumoto renovated along with chunks of Hale‘iwa’s main drag, transforming a sleepy sugar plantation town and realm of surfers and hippies into a slick tourist destination (though the town still tries desperately to hang on to its roots). The new Matsumoto is bright and shiny and streamlined, but the essentials haven’t changed: more than 1,000 shave ice are churned out every day, each one drenched in vivid colors and (artificial) flavors. If you want to order a rainbow — a classic combo of red, blue, and yellow syrups — this is the place." - Martha Cheng
"Matsumoto Shave Ice is totally set up for the tourist trade, an old grocery channeled for the sale of dripping ice cones and T-shirts. The rainbow shave ice is grainy and second-rate." - Jonathan Gold
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Archana Nayar
Serene Liew
Wille Wong
Zoee Marisol
Vijay Thakkar
Yung Park
Brandon Blaser
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