Dongdaemun Design Plaza (DDP)

Cultural center · Ihwa-dong

Dongdaemun Design Plaza (DDP)

Cultural center · Ihwa-dong

6

281 Eulji-ro, Jung District, Seoul, South Korea

Photos

Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by Photo courtesy of Korean Tourism Organization NY
Dongdaemun Design Plaza (DDP) by Photo courtesy of Korean Tourism Organization NY
Dongdaemun Design Plaza (DDP) by Image by Insung Jeon / Getty Images
Dongdaemun Design Plaza (DDP) by MONOCLE
Dongdaemun Design Plaza (DDP) by ELLE
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null
Dongdaemun Design Plaza (DDP) by null

Highlights

This architectural marvel doubles as a vibrant events venue with immersive exhibitions, bustling markets, and an art space to explore day or night.  

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281 Eulji-ro, Jung District, Seoul, South Korea Get directions

ddp.or.kr
@ddp_seoul

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281 Eulji-ro, Jung District, Seoul, South Korea Get directions

+82 2 2153 0000
ddp.or.kr
@ddp_seoul

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Last updated

Jul 10, 2025

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@afar

"This sleek, silver structure looks as if an alien spaceship had landed in the middle Seoul. It all makes sense, however, when you realize it’s the work of the late architect Zaha Hadid. Completed in 2014, the Dongdaemun Design Plaza (known to locals as DDP) set several new design standards—there are no straight lines or angles to be found in the entire cultural complex. Today, the building and surrounding park provide a space for the exchange of ideas through exhibitions, conferences, and pop-up shops. It’s also the site of Seoul Fashion Week. For a magical experience, visit at night when the entire building is illuminated in a patchwork display and the field behind Exhibition Hall is aglow with more than 25,000 LED white roses."

Architecture and Design in Seoul
View Postcard for DDP 동대문디자인플라자
@afar

"This sleek, silver structure looks as if an alien spaceship had landed in the middle Seoul. It all makes sense, however, when you realize it’s the work of the late architect Zaha Hadid. Completed in 2014, the Dongdaemun Design Plaza (known to locals as DDP) set several new design standards—there are no straight lines or angles to be found in the entire cultural complex. Today, the building and surrounding park provide a space for the exchange of ideas through exhibitions, conferences, and pop-up shops. It’s also the site of Seoul Fashion Week. For a magical experience, visit at night when the entire building is illuminated in a patchwork display and the field behind Exhibition Hall is aglow with more than 25,000 LED white roses."

The Best Things to Do in Seoul
View Postcard for DDP 동대문디자인플라자
@monocle

"Designed by Zaha Hadid, this silver-grey spaceship crash-landed in central Seoul in 2014. A massive cultural complex, the Dongdaemun Design Plaza hosts exhibitions, fashion shows and more. Hadid’s design – which won a competition held by the government – mirrors the dynamic Dongdaemun area in its free-flowing curves (it’s the world’s largest 3D amorphous building). The cladding is made up of 45,000 aluminium panels, which look different depending on the time of day and year. Drop by at night and you’ll see them glow with the reflection of nearby neon signs."

Seoul
View Postcard for DDP 동대문디자인플라자
@ellemagazine

"Modern meets Tradition."

Laura Kim's Guide To Seoul
View Postcard for DDP 동대문디자인플라자
@jopleta

Really modern plaza near Gwangjang, sometimes has art exhibits I think. Just fun to walk around.

Seoul
View Postcard for DDP (Dongdaemun Design Plaza)