Byredo's Soho store dazzles with a minimalist vibe, offering unisex scents and luxurious leather goods, all backed by friendly, knowledgeable staff.
"All scents in Ben Gorman's cult perfume brand are unisex and minimal, based on memories and created by only combining a few considered notes. This philosophy of minimalism and attention to detail is reflected in everything - the packaging, the store design, and the new range of leather goods. Soho is Byredo's second store, seven times the size of its first one in Stockholm." - Julia Guo
"Byredo, Soho by Julia Guo. All scents in Ben Gorman's cult perfume brand are unisex and minimal, based on memories and created by only combining a few considered notes. This philosophy of minimalism and attention to detail is reflected in everything - the packaging, the store design, and the new range of leather goods. Soho is Byredo's second store, seven times the size of its first one in Stockholm."
Klaudia M
Tessa Craver
Eleanor Weber
Cat Lo
Indigo V
Jared P
Alix Kasten
Owen Knowles
Klaudia M
Tessa Craver
Eleanor Weber
Cat Lo
Indigo V
Jared P
Alix Kasten
Owen Knowles