BYREDO New York Soho

I visited the Byredo Soho store on Saturday, May 24th around 2:50pm, shortly after a lovely birthday brunch with a friend. Unfortunately, our experience was rather unpleasant. Despite the store being relatively quiet with more staff than customers, we were neither greeted nor offered assistance. It felt as though our presence was an inconvenience rather than an opportunity for interaction/engagement. We sampled Bal d’Afrique. We were intrigued by its complexity so asked a salesperson to describe the scent. The response "It’s complicated, citrusy, and floral" was surprisingly curt and uninformative. Whether due to a lack of product knowledge or enthusiasm, it left us feeling dismissed. We did end up purchasing a hand cream, and had intended to browse more, possibly exploring their makeup line. However, the overall sense of detachment and complete lack of hospitality prompted us to cut the visit short. Additionally, the packaging was surprisingly minimal. I recall more thoughtful presentation at other Byredo locations. This time, we received only a small paper bag, without a box or any flourish that might reflect the brand’s premium positioning. To be candid, Byredo no longer feels like the cutting edge niche brand it once was. In a competitive landscape where many brands are innovating both in product and experience, attention to customer care and brand loyalty will be essential for Byredo to maintain relevance, I believe. We had a wonderful experience at every other store we visited in SoHo; this was the sole exception.

It was my first time in Byredo today and had a wonderful experience with Mark! He was lovely, super patient, informative and friendly as I navigated buying gifts for my employees. The transaction was really seamless and he made me feel welcome, offered me water and was communicative about the gift wrapping time. The gift wrapping here really is stellar and some of the prettiest I have ever seen. It also smells amazing in here!!!

Store associates seem like they’re only selectively helpful to customers depending on how they’re dressed / how they look. Felt like I was annoying them when asking questions and got very curt answers whereas they were very friendly to other customers. Their tone only became helpful after I expressed interest in purchasing. Great fragrances but the in-store experience at this location was a huge turn off to the brand.

Had a great experience trying out the fragrances at Byredo! Mark took care of me and gave me some recommendations and some of his personal recs. Great customer service and convo! Ended up picking up a new daily to the collection 🔥

Amber helped my husband and I select a new scent for my birthday. She was very knowledgeable of each scent, the main scent notes, ingredients, and how they layered and blended together. I’m so thrilled with my new bottle of Eyes Closed perfume, and I’m looking forward to adding Desert Dawn and Rose of No Man’s Land hand cream to my collection!

It was my first time at BYREDO. Marc was exceptionally helpful. He helped me to take my time testing many perfumes and I picked a great one (Oud Immortel) for myself. I also got some small samples of other scents I liked, along with a candle (Burning Rose) and hair spray (Black Saffron). I would recommend Marc for anyone looking for assistance with finding a new scent!

This was such a horrible experience for such a “luxury” brand. I was looking to buy a perfume the day I visited. I saw that all 3 sales associates were busy so I respectfully waited until people were done. When it was my turn, the male sales associate with curly hair didn’t even greet me, so I went ahead and asked if he had recommendations. A few mins later, a customer barges in and asks for help to find a scent. That other customer even said to the male sales associate “oh are you helping someone?” In a rude tone knowing she just cut me off. The sales associate doesn’t correct this rude behavior/or say I can help you in a couple of mins but instead says to that entitled customer “I can still help you”. This same male associate offered samples to the customer before me but never once asked me about my thoughts about his reccs or offered any free samples. I was respectful and kind the entire time but this experience made me not want to purchase from the brand. You just know these sales associates just want to make a sale to meet commission and don’t actually care for the customer experience. Management needs to reevaluate/retrain their front facing sales associates. If you read all the negative reviews, they are all from people of color/non Caucasian customers. Do better BYREDO!!

The sales associates are tentative and helpful. They are knowledgable on the products sold and can help with questions. I was looking for a new fall scent and the wonderful sales associate helped me find something based on my wants and needs. The hand lotion and body soap are heavenly. The only negative is sometimes items are sold out and they don’t come back for a long time or just get discontinued randomly. Overall lovely experience.