Born and Bred on Postcard

"Born and Bred is a three-story paradise for hanwoo aficionados. The three above-ground floors operate as different concepts: a butcher shop, a private dining space, and a casual restaurant where you can enjoy a traditional barbecue meal. While the casual restaurant promises a superb experience, try your luck securing a spot at the exclusive basement counter. The meal features just about every cut of Korean beef and it’s become a benchmark for countless high-end barbecue restaurants." - Matty Kim

The 38 Best Restaurants in Seoul, South Korea

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@michelinguide

"Born and Bred is the brainchild of Jeong Sang-won, whose obsession with top-quality Korean beef started young, thanks to his beef purveyor father. Jeong created a one-of-a-kind space that offers three different dining concepts. The casual eatery on the second floor has been inspired by the butcher restaurants that populate the vicinity of the Majang Meat Market, but it is decidedly more modern and refined. The butcher lounge occupies the first floor while the third floor offers a multi-course beef experience. However, for a taste of what the restaurant is truly all about, head down to the basement for the chef's specialty beef course." - Michelin Inspector

Born and Bred

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@eater

"The name of this restaurant in Seongdong-gu is an homage to the Majangdong meat market, where owner Jeong Sang-won’s father worked. Born and Bred started as a private social dining club showcasing only the most pristine Korean beef to exclusive guests, inspiring countless modern Korean beef restaurants with its practice of serving different cuts as courses. In early 2019 the business expanded into a three-story building, where each floor operates as a different concept: a butcher shop, casual restaurant, and private dining. For a full-on Born and Bred experience, take your shot at one of the seats at the basement counter, an intimate space usually reserved for groups, where the restaurant puts on a hanwoo extravaganza featuring just about every cut of Korean beef." - Matty Kim

The Best Barbecue in Seoul: 14 Must-Try Restaurants - Eater

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@ellemagazine

"Try the: Omakase."

Laura Kim's Guide To Seoul

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@theworlds50best

"Rank: #36 "You’ve heard of wagyu, but how about hanwoo? To put it into perspective, wagyu is to Japan what hanwoo is to South Korea. Little known outside of its home country because it’s rarely exported, hanwoo is a breed of cattle indigenous to Korea that is prized for its fat-marbled flesh (with prices to match). However, top-grade hanwoo is laced with less unctuous white fat and ultimately yields meat with a balanced fat-to-flavour ratio."

https://www.theworlds50best.com/asia/en/the-list/31-40/born-and-bred.html

Asia's 50 Best Restaurants 2021: Mainland China & Korea

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Bernie Chin

Google

Amazing Hanwoo beef!! Excellent service. Will definitely be back. But one feedback, maybe they should be more flexible in terms of placing order, they expect you to order 2 portions of steak minimally, at 250gram each. It’s indeed very filling for both of us, and we don’t much chance to try other things on the menu.

James Korin

Google

Went to Born and Bred for a friend 50th birthday party, and it didn't disappoint. The ambiance of this placed with its dark wood, polished brass, and semi-circular seating arrangement all added to the overall dining experience. You felt special in this place and with your own private chef attending to your culinary dreams. It was a 21-course meal, so come hungry with beef as its main star. The appetizers were exquisite, followed by the mains, and a refreshing desert. The level of detail and explanation of each dish made it an interactive experience. Our chef was very knowledgeable and described each dish masterfully. I feel as if the menu will change from time to time, so what you have may vary from what we experienced. Think of this place as probably the highest end Korean BBQ place you will ever go to in your entire life and add along some other world-class dishes that you won't find at any other ordinary KBBQ. Such as pho, a burger, and a beef pastry tart. All masterfully prepared. Overall, it was a great experience and one that I would highly recommend for you foodies out there.

George St

Google

Excellent service food and atmosphere. It is pricy yes but you have a single person on top of your table to grill your meat. So the service is quite excellent. The meat pie was quite good and also all the meat cuts we tried were excellent. Recommended if you want to spend an extra dollar.

William Chu

Google

This place is absolutely amazing. The ribeye and the tenderloin was out of this world. We also tried the burger because I love burgers why not. Just a great place to experience bbq to its finest.

W J

Google

Let me preface by pointing out for those that uses Naver Map, Search for the Born and Bread New Building. Otherwise it will take you to the old shop/butcher shop, which is not the correct location. Now, The Restaurant, we opted for Lunch, a la carte menu. Overall it was a fantastic experience ! absolutely delicious ! perhaps one of the most memorable food we have had in Seoul. Let the beef speaks for itself, there needs to be no more talk about it. Just go and try them!

Andrew Hong Choon Chiet

Google

Ate here last week with a good friend’s family at level 3. Dinner menu was very good and quite accurate to the reviews that I have read. Hanwoo was amazingly delicious and melts in your mouth! Service staff was knowledgeable, friendly and warm. We asked for a group photo and he snapped like 14 photos with different angles! 😆 We had a great time!

Wayland

Google

The ultimate beef eater experience. Beautiful cuts of Han Woo beef are cooked to perfection for you at the table. I ordered the 300gr meat platter that included 6 cuts of beef. A large offering of banchan dishes is included to accompany each bite. Indulge yourself and select a nice full bodied red to wash it down with. After this spectacular meal, I realized that I prefer this over Japanese yakiniku as yakiniku is so marbled and too rich in fat that it's too heavy. Han Woo beef has a more pronounced beef flavour and not as fatty.

Vladimir Sytchev

Google

Amazing dinner! The meat (all Korean wagyu) was insanely good, beautifully prepared and recommendations for each cut were perfect. Every cut and every dish were well timed to ensure we enjoy every bite. Every side dish had its purpose and pairing. Highly recommend if you want to try high end Korean bbq. We had a set menu for 6ppl. It cane with the cuts in the pictures, followed by rice, soup, pho and ice cream desert.

Bernie Chin

Google

Amazing Hanwoo beef!! Excellent service. Will definitely be back. But one feedback, maybe they should be more flexible in terms of placing order, they expect you to order 2 portions of steak minimally, at 250gram each. It’s indeed very filling for both of us, and we don’t much chance to try other things on the menu.

James Korin

Google

Went to Born and Bred for a friend 50th birthday party, and it didn't disappoint. The ambiance of this placed with its dark wood, polished brass, and semi-circular seating arrangement all added to the overall dining experience. You felt special in this place and with your own private chef attending to your culinary dreams. It was a 21-course meal, so come hungry with beef as its main star. The appetizers were exquisite, followed by the mains, and a refreshing desert. The level of detail and explanation of each dish made it an interactive experience. Our chef was very knowledgeable and described each dish masterfully. I feel as if the menu will change from time to time, so what you have may vary from what we experienced. Think of this place as probably the highest end Korean BBQ place you will ever go to in your entire life and add along some other world-class dishes that you won't find at any other ordinary KBBQ. Such as pho, a burger, and a beef pastry tart. All masterfully prepared. Overall, it was a great experience and one that I would highly recommend for you foodies out there.

George St

Google

Excellent service food and atmosphere. It is pricy yes but you have a single person on top of your table to grill your meat. So the service is quite excellent. The meat pie was quite good and also all the meat cuts we tried were excellent. Recommended if you want to spend an extra dollar.

William Chu

Google

This place is absolutely amazing. The ribeye and the tenderloin was out of this world. We also tried the burger because I love burgers why not. Just a great place to experience bbq to its finest.

W J

Google

Let me preface by pointing out for those that uses Naver Map, Search for the Born and Bread New Building. Otherwise it will take you to the old shop/butcher shop, which is not the correct location. Now, The Restaurant, we opted for Lunch, a la carte menu. Overall it was a fantastic experience ! absolutely delicious ! perhaps one of the most memorable food we have had in Seoul. Let the beef speaks for itself, there needs to be no more talk about it. Just go and try them!

Andrew Hong Choon Chiet

Google

Ate here last week with a good friend’s family at level 3. Dinner menu was very good and quite accurate to the reviews that I have read. Hanwoo was amazingly delicious and melts in your mouth! Service staff was knowledgeable, friendly and warm. We asked for a group photo and he snapped like 14 photos with different angles! 😆 We had a great time!

Wayland

Google

The ultimate beef eater experience. Beautiful cuts of Han Woo beef are cooked to perfection for you at the table. I ordered the 300gr meat platter that included 6 cuts of beef. A large offering of banchan dishes is included to accompany each bite. Indulge yourself and select a nice full bodied red to wash it down with. After this spectacular meal, I realized that I prefer this over Japanese yakiniku as yakiniku is so marbled and too rich in fat that it's too heavy. Han Woo beef has a more pronounced beef flavour and not as fatty.

Vladimir Sytchev

Google

Amazing dinner! The meat (all Korean wagyu) was insanely good, beautifully prepared and recommendations for each cut were perfect. Every cut and every dish were well timed to ensure we enjoy every bite. Every side dish had its purpose and pairing. Highly recommend if you want to try high end Korean bbq. We had a set menu for 6ppl. It cane with the cuts in the pictures, followed by rice, soup, pho and ice cream desert.

Born and Bred

Born and Bred

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Highlights

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