Jugemu Review - Soho - London - The Infatuation
"Although it’s right in the mix of Soho’s sounds and stickiness, Jugemu’s curtain acts as something of a teleportation device. The 10-or-so person sushi bar is full of murmurs and hopeful eyes as the owner and sushi chef methodically makes every piece of scallop nigiri or yellowtail sashimi. The restaurant’s bric-a-brac personality—full of specials on individual hanging blackboards and staff-led quizzical looks—makes it a decidedly old-school Soho experience. Like or other bastions of this area, Jugemu does things its way and if you don’t get it, or can’t adjust to it, then they simply don’t care. This won’t suit some people but it does us. Especially as the patient and the adventurous are rewarded. Familiar small plates like takoyaki (deep-fried octopus balls) and cuts of fish are excellent, but putting your faith in the man behind the counter for an omakase meal is the way to go. " - Jake Missing
