"Hook Fish Co. looks a lot like a fish shack and that’s because it is one. There aren’t any sailing flags or an old skipper with a hook for a hand trying to pawn off his tales on whoever will listen, but there is a staff who will help you order the best things on the menu. This isn’t that hard for them, though, considering this place in the Sunset serves some of the best non-fancy seafood in the city. The crab cakes are full of crab, not filler, and the fish tacos come on homemade tortillas. It’s hard not to walk away impressed, unless you had a pet crab in the second grade named Debbie." - Will Kamensky