"There are plenty of painfully hip, but ultimately mediocre, boutiques on the Lower East Side. This is not one of them. The overall vibe at Maryam Nassir Zadeh is meditative, studied, and genuinely cool. Just perusing the racks of the airy shop on Norfolk street yields some genuine fashion revelations, ones gleaned from Zadeh's own elegantly spare collection and other, lesser-known designers like Prisca Vera and Bless. Don't leave without trying on the ballet flats." - Andrea Whittle