Where to Go Shopping in NYC | Condé Nast Traveler

"If you're walking down West Broadway, the array of gigantic pool floats—shaped like doughnuts, stacks of dollar bills, slices of pizza, and emojis—hanging from the awning make the aptly named Balloon Saloon impossible to miss. But the balloons are just the beginning. Inside, the shop is stocked floor-to-ceiling with gifts, fun toys, and wildly original party supplies, including ladybug-shaped piñatas, candy cigarettes, Groucho Marx glasses, jokey picture books, Spiderman toys, raffia party hats, and silly birthday cards." - Andrea Whittle