Wicked+ General Store

The store has super interesting things. It is definitely geared towards men but nonetheless very cool. My issue with the store is they do not put prices in any of their items of things I picked up which A I have never seen before in a store selling stuff. Is it because someone can’t be bothered. B it was super annoying. Having to walk up and ask how much an item is is borderline ridiculous. C The person behind the counter really was not into engaging with any customers coming into the store. I do not know who the owner is but do you expect me to have a bar code reader on my phone. If that is the case say so when you enter the store. I did buy something walking up to the counter without knowing how much it is but it is doubtful I would drop in again next time I am walking by.

These guys are smart, fun and plain "cool." I drop in once a month to learn new things, share ideas and buy cool products. I just bought a Brooks Saddle to go along with my Linus Bike.

Really unique and cool store. All kinds of stuff, comes with friendly service. Price level was another pleasant and positive surprise.

Great, non-touristy/boring clothing and merchandise. For sure worth a stop!

This is a nice little spot tucked away right off the beach. I like novelty and gift shop type of stores because they always have the most unique finds and treasures. They have these nice hard-card wallets that are customizable and expensive and look like they can endure a war. lol The shop owner was so cool and talked to us the entire time we were there. The store lured us, but his vibe kept us. And we will be back for one of those cool wallets.

Several weeks ago I was on my way to San Diego and stopped at Javaman for some coffee before the long road trip. Upon getting out of my car at Javaman I saw this store 'Wicked.' I looked in the window and saw bikes, skateboards, clothing, iced tea, and ecofriendly attachments for your Iphone. I looked deeper into the store and observed a very cool shirt which had a multicolored fish next to a multicolored fish surfboard and thought it was worth me coming back when the store was open to check out exactly what this store had to offer. Yesterday (11-23-2012) I found myself again at Javaman and this time 'Wicked' was open. I walked in and observed all of their clothing to be preshrunk organic cotton. I asked the gentleman behind the cash register if they still had the shirt I was looking at several weeks ago, he said they did but the only size left was a medium and I needed a large. I still tried on the shirt in the bathroom / changing room and discovered it to just be a little too small and with a price tag of $39.00 a shirt has got to fit me perfect for me to invest that much coin on a shirt. The cashier said the shirt I wanted was out of stock and they could not order anymore which was a disappointment but quite honestly I am not sure I would have paid $39.00 for a t-shirt even if they had my size. I walked around the store and checked out several other items they had to offer from books on surfing, to ecofriendly shoes & sandals, I did not find anything that I felt the urge to buy. I thanked the cashier for his time and left. This store is located right next to Javaman & a Jiu-Jitsu studio on Pier. The store itself is quite small and too darn close to the beach to be finding any kind of discount. I hope more stores like this pop up here & there but this close to the water you are paying for the overhead to keep the lights on and I have to give this place a pass. I might be back if I am at Javaman and looking to kill time but other than those circumstances chances are this was the first & last time I walk in the door. With saying the above, if you are Xmas shopping for that Ecofriendly person this might be a spot you want to check out they have it all and when I mean it all, I mean IT ALL. I am giving this place 4 Stars instead of 3 because they are a local business that is Ecofriendly, if this review was solely based on the prices it would be 3 stars.

I live on the East Coast but am originally from the South bay. Every time I come back I come to Hermosa. On my last trip I was at Javaman getting coffee and looked in the window at Wicked and was automatically drawn in. I picked up a journal for the boyfriend, pencils, the Hermosa beach surfer hat for me of course, and then found two chocolate bars. Yes they did make it home to the east coast. I loved the energy and vibe of the store. The woman was pleasant who was working that day and I found out her family was from Weymouth in MA and were all teachers, just like me. So love the shop, merhchandise, and staff. Sara from MA

Who knows more about nice products than a couple of designers? This is an outstanding dude's gift shop. You get fresh ocean air while you're at it, too.

Cool, unique items - Hermosa specific, beach-goer items, and fun items (puzzles). Staff has routinely been very helpful.

Really cool store, wish it was a larger space so there was more products. Happy to see Linus products there!

I put a lot of stock into thoughtful, well curated businesses. Wicked+ is the very definition of such a shop because the owners put a lot of thought into the items they carry. Each product seems to have a story behind it whether it links their own passion for something, or it's connected to Hermosa/California/beach culture. If you're ever in need to buy a male friend or significant other a gift, I guarantee you'll find something here. From shaving, coffee, soft cotton T's, cool hats, Deus ex Machina products...it's got anything and everything a dude could want. Definitely the coolest shop on Pier Ave and the South Bay for that matter.