"Voodoo Doughnut is where bacon, Froot Loops—and originally, even NyQuil—adorn donuts like an art school project, and somehow people are still lining up for a taste 20 years later. This Portland-born chain is now a 24-location empire for a reason. Sometimes, early 2000s kitsch works. But are the donuts too sweet? Absolutely. Too touristy? Definitely. Locals love to roll their eyes at the pink boxes and photo-snapping influencers who camp in line out front, but let’s be real: when it’s after midnight and you need something sugary to soak up whatever’s in your system, the Old Town original, open until 3am (a rarity in Portland), is a lifesaver." - Krista Garcia
"A wildly popular Portland export known for its quirky, indulgent doughnuts that provide a fun, grab-and-go sweet option for travelers." - Ruth Tobias
"Highlighted as a quirky dessert alternative to pumpkin pie while visiting Portland, positioned as a popular local doughnut stop." - Lydia Mansel Lydia Mansel Lydia Mansel is a writer with more than eight years of experience editing and writing for both brands and online publications—with a particular focus on travel, fashion, and lifestyle. She’s also the founder of the travel site justpacked.com. Travel + Leisure Editorial Guidelines
"Although opinions about Portland’s signature food vary widely, I’d concede that the city’s identity isn’t defined by Voodoo Doughnut." - Ben Coleman
"Famous for its pink boxes and wildly experimental, left-field flavors (early lore even includes a much-mythologized NyQuil donut), this shop helped put Portland on the map as a donut destination by treating the donut as a canvas for eccentric toppings and flavor mash-ups; Anthony Bourdain famously called its creations “nonconformist doughnuts.”" - ByZoe Baillargeon