The Shop at Bluebird

Department store · Chelsea

The Shop at Bluebird

Department store · Chelsea

3

6, Duke of York Square, King's Rd, London SW3 4LY, United Kingdom

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The Shop at Bluebird by null
The Shop at Bluebird by
The Shop at Bluebird by
The Shop at Bluebird by
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null
The Shop at Bluebird by null

Highlights

Designer fashions, art books, homewares, spa, and dining  

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6, Duke of York Square, King's Rd, London SW3 4LY, United Kingdom Get directions

@theshopatbluebird

Information

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6, Duke of York Square, King's Rd, London SW3 4LY, United Kingdom Get directions

+44 20 7730 4404
@theshopatbluebird

Features

wheelchair accessible entrance

Last updated

Aug 8, 2025

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@goop

"Chelsea staple Bluebird has recently relocated to Covent Garden, into a stunningly outfitted former coach house no less. The fashion emporium is fittingly upscale for its surroundings, but, in a relaxed, casual, spend-an-entire-Sunday-here sort of way. They stock a great mix of under-the-radar brands along with all the staples like Peter Pilotto, Marni, and Ganni. Pop across to Balthazar for lunch afterwards. "

The Local's London Guide
View Postcard for The Shop at Bluebird
@goop

"Chelsea staple Bluebird has recently relocated to Covent Garden, into a stunningly outfitted former coach house no less. The fashion emporium is fittingly upscale for its surroundings, but, in a relaxed, casual, spend-an-entire-Sunday-here sort of way. They stock a great mix of under-the-radar brands along with all the staples like Peter Pilotto, Marni, and Ganni. Pop across to Balthazar for lunch afterwards. "

The London Art & Architecture Guide
View Postcard for The Shop at Bluebird
@goop

"Chelsea staple Bluebird has recently relocated to Covent Garden, into a stunningly outfitted former coach house no less. The fashion emporium is fittingly upscale for its surroundings, but, in a relaxed, casual, spend-an-entire-Sunday-here sort of way. They stock a great mix of under-the-radar brands along with all the staples like Peter Pilotto, Marni, and Ganni. Pop across to Balthazar for lunch afterwards. "

The Central London Guide
View Postcard for The Shop at Bluebird

Rashed Alfalahi

Google
I loved it. Not because I enjoyed shopping there. It's because my wife had a great shopping experience while my son and I enjoyed having hot chocolates watching her doing so.

Xander Wood

Google
People's opinions of this shop will vary depending on what their budget is. The shop itself is beautifully laid out and there are many beautiful clothes and other fashionable accessories, but they're all priced far higher than most people would be willing to pay and many items are available much cheaper elsewhere on the high street. For example, a standard pair of Levi jeans here cost about £170, when they're £60 in another shop just down the road. That said, there are some boutique designers available here which are probably more deserving of their price tag. I'd say this shop definitely isn't aimed at people that look at price tags before buying something. If you're not one of those people, then this shop is great to look around but shop around before you take the plunge!

Kate Prinsloo

Google
Beautiful store with amazing designer dresses. Every price tag was £600-£700, but it's a stunning store to have a look. Nice dining also at the surrounding cafes.

Camille Yen

Google
It a select shop, you can find many famous brands there, also some luxury brands. You can spent whole afternoon there, read some books, they got an outdoor bar, you can have a meal, drink something. Next to the store is there own restaurant. You can find anything you want here.

Carolyn F

Google
Not as amazing as the one on Floral Street on Covent Garden. Less designers and a teeny mens section. Sizeable kids section though. Mainly clothes from Jigsaw.

Eddy Battman

Google
Over priced clothes store. Can get your nails done too.

Carl Buttigieg

Google
Bring loads of money. Lovely place but double expensive.

Timothy Duggan-Rees

Google
Friend staff and great selection