The NOW Massage Santa Monica

I aways see Nuch at this location. She is AMAZING!! The staff is friendly and welcoming and the whole place has a great atmosphere. They even have a great membership program that’s free! I would recommend The Now to anyone!!

Jason and Terrie are amazing and I cannot recommend them enough. I’ve been coming here monthly for 2 years and walk out feeling like I’m on another planet if I’ve had a massage from either of them. I’m surprised to see anyone say they found it really loud, I’ve never had that experience before. Front desk people are always very friendly. Not important at all, but I think the cactus in front was much prettier and intentional looking than the current fake plants.

Very disappointing experience. I've visited another The Now location in LA and had a good experience, which is what prompted me to book an 80 minute massage at the Santa Monica location. It's quite pricey, but because of the quality of my previous massage at the now in Silverlake felt it would be worth it to book the longer Massage. The massage I received this time was extremely mediocre. It felt like the person didn't know what they were doing and used almost no pressure. I've received a lot of massages and I've just never had an experience where it felt like the masseuse didn't know how to massage any areas of the body - none of my knots were addressed, it just felt like aimless light rubbing. I kept waiting for the gentle warm-up section at the beginning of the massage to end and it never did. He also used way way too much oil which was quite uncomfortable during the massage. He put so much oil in my hair that I had to wash it multiple times to get it all out. So unprofessional. This is the first massage I've ever received, especially at this price point, where I was counting the minutes until it was over. I felt quite uncomfortable by the end, feeling like someone who didn't know what they were doing was touching my body. Unfortunately, it overall just felt like a waste of time and money. If this was the first massage I've ever received at The Now I wouldn't have returned, and to be honest with the possibility that it could be this bad again I likely won't and can't honestly recommend anyone else come here either. I understand when this kind of thing happens when you go to some of the cheaper random places but at this cost and with this brand, it just feels wrong. There are other massage places on Main St which are way cheaper and more consistently high quality.

The staff at The NOW - Santa Monica is amazing and very accommodating, especially with massage therapist pairings and last minute changes. Their massage therapists are especially attentive to your health needs and are some of the best in the business!

I had a deep tissue massage with Belkis and it was heavenly! The studio is super clean and very relaxing. It’s a great value for the massage. Highly recommend!

The entire experience was disappointing. On the way to the appointment I get a text saying my appointment has been canceled because a therapist called out. I called and then they said never mind come. The front desk clearly doesn’t have hospitality experience as they weren’t welcoming or apologetic. The therapist was mediocre and her attitude was that she didn’t want to be there. At the end she just walked out and left me covered in oil. I had to put clothes on covered in oil and ask for a rag? From beginning to end one of the worst massage experiences I’ve ever had. If their rates were half the cost I still wouldn’t go.

AVOID MEMBERSHIPS. I frequented here for about 6 months and my only problems with this place are regarding memberships. first issue: they let someone use a credit of mine without confirming it with me. They were supposed to get their first time member RATE, instead the employee used my credit. They wouldn’t let them use this rate next time since it was no longer their first time. LOL Second issue: i wasn’t using the membership frequently enough so I cancelled online. I was still charged for 2 more months. I had to call them to remind them this membership has been cancelled. They refunded one month but I had to pay for one month due to the 30 day notice they require to cancel (noted on the website). I was told that these credits would be available to me in the future, so I didn’t mind. Third issue: It was never communicated that said credits needed to be used within 90 days. I don’t live full time in LA. I went back today specifically to use 1 of 3 credits, only to be told at the END of the massage that the credits had expired. (I don’t think it was a coincidence that this wasn’t discussed before the massage when we were reviewing the service details). I explained the situation looking for some service and staff just said “well someone would have told you about the 90 day policy”… they didn’t. I reviewed emails, tried finding where this is stated anywhere on the site. Nothing. Just the misleading “roll over unused massage credits” (with no expiration disclaimer) on their website. Thanks to their sketchy membership & lack of communication, I’ve now paid for 4 massages and gotten 1. Memberships are a SCAM. Will not be returning.

The massage experience was mediocre especially because there was no surround sound massage music in which throughout my massage I could hear all everyone footsteps and whispers. It wasn't a relaxing experience at all and I was embarrassed because this isn't my first time frequented the Now locations but that time I did bring a guest whom it was their first time and the weren't as pleased with the experience as well.

I aways see Nuch at this location. She is AMAZING!! The staff is friendly and welcoming and the whole place has a great atmosphere. They even have a great membership program that’s free! I would recommend The Now to anyone!!

Jason and Terrie are amazing and I cannot recommend them enough. I’ve been coming here monthly for 2 years and walk out feeling like I’m on another planet if I’ve had a massage from either of them. I’m surprised to see anyone say they found it really loud, I’ve never had that experience before. Front desk people are always very friendly. Not important at all, but I think the cactus in front was much prettier and intentional looking than the current fake plants.

Very disappointing experience. I've visited another The Now location in LA and had a good experience, which is what prompted me to book an 80 minute massage at the Santa Monica location. It's quite pricey, but because of the quality of my previous massage at the now in Silverlake felt it would be worth it to book the longer Massage. The massage I received this time was extremely mediocre. It felt like the person didn't know what they were doing and used almost no pressure. I've received a lot of massages and I've just never had an experience where it felt like the masseuse didn't know how to massage any areas of the body - none of my knots were addressed, it just felt like aimless light rubbing. I kept waiting for the gentle warm-up section at the beginning of the massage to end and it never did. He also used way way too much oil which was quite uncomfortable during the massage. He put so much oil in my hair that I had to wash it multiple times to get it all out. So unprofessional. This is the first massage I've ever received, especially at this price point, where I was counting the minutes until it was over. I felt quite uncomfortable by the end, feeling like someone who didn't know what they were doing was touching my body. Unfortunately, it overall just felt like a waste of time and money. If this was the first massage I've ever received at The Now I wouldn't have returned, and to be honest with the possibility that it could be this bad again I likely won't and can't honestly recommend anyone else come here either. I understand when this kind of thing happens when you go to some of the cheaper random places but at this cost and with this brand, it just feels wrong. There are other massage places on Main St which are way cheaper and more consistently high quality.

The staff at The NOW - Santa Monica is amazing and very accommodating, especially with massage therapist pairings and last minute changes. Their massage therapists are especially attentive to your health needs and are some of the best in the business!

I had a deep tissue massage with Belkis and it was heavenly! The studio is super clean and very relaxing. It’s a great value for the massage. Highly recommend!

The entire experience was disappointing. On the way to the appointment I get a text saying my appointment has been canceled because a therapist called out. I called and then they said never mind come. The front desk clearly doesn’t have hospitality experience as they weren’t welcoming or apologetic. The therapist was mediocre and her attitude was that she didn’t want to be there. At the end she just walked out and left me covered in oil. I had to put clothes on covered in oil and ask for a rag? From beginning to end one of the worst massage experiences I’ve ever had. If their rates were half the cost I still wouldn’t go.

AVOID MEMBERSHIPS. I frequented here for about 6 months and my only problems with this place are regarding memberships. first issue: they let someone use a credit of mine without confirming it with me. They were supposed to get their first time member RATE, instead the employee used my credit. They wouldn’t let them use this rate next time since it was no longer their first time. LOL Second issue: i wasn’t using the membership frequently enough so I cancelled online. I was still charged for 2 more months. I had to call them to remind them this membership has been cancelled. They refunded one month but I had to pay for one month due to the 30 day notice they require to cancel (noted on the website). I was told that these credits would be available to me in the future, so I didn’t mind. Third issue: It was never communicated that said credits needed to be used within 90 days. I don’t live full time in LA. I went back today specifically to use 1 of 3 credits, only to be told at the END of the massage that the credits had expired. (I don’t think it was a coincidence that this wasn’t discussed before the massage when we were reviewing the service details). I explained the situation looking for some service and staff just said “well someone would have told you about the 90 day policy”… they didn’t. I reviewed emails, tried finding where this is stated anywhere on the site. Nothing. Just the misleading “roll over unused massage credits” (with no expiration disclaimer) on their website. Thanks to their sketchy membership & lack of communication, I’ve now paid for 4 massages and gotten 1. Memberships are a SCAM. Will not be returning.

The massage experience was mediocre especially because there was no surround sound massage music in which throughout my massage I could hear all everyone footsteps and whispers. It wasn't a relaxing experience at all and I was embarrassed because this isn't my first time frequented the Now locations but that time I did bring a guest whom it was their first time and the weren't as pleased with the experience as well.

My sister and I had a 50 min Jet Lag massage (with the Summerfridays jet lag mask) at this location. Initially, there was a bit of a snafu when trying to make an appointment, however, this was remedied by the Regional Operations Manager, Eva Talbert. Her kind and professionalism truly stood out and was highly appreciated by us both. The massage experience itself was wonderful. The facility is really nice and relaxing, with ocean wave sounds playing. My massage therapist, Diane, was very professional and listened to what I wanted for the experience. I am definitely considering getting a membership with them.

Pretty disappointing experience. The ambience is awesome when you walk in. You feel peaceful and relaxed but the music choice for the waiting room wasn't peaceful at all - definitely needs to be changed. The ac was Blasted and it was even colder than the weather outside. When you are getting a massage, you don't want to feel cold. Imagine having a sheet and a small blanket on you and still feel cold while getting your massage. I had a guy masseuse for the first time. He seemed to be rushing the massage and was being pretty gentle - it didn't feel like a massage at all. When I was getting a scalp massage, it was very gentle as well. I had to ask for more pressure and it still wasn't enough. For $300, it definitely was overpriced and not worth it.

So I have been going to The Now for over a year now and while I can't speak to membership practices because honestly despite nearly monthly visits don't want a membership--call it PTSD from past experiences with other businesses when it comes time to cancel . What I can tell you is that Manny A. is the best! I aim to get a deep tissue massage every 4-6 weeks because the tension in my shoulders and shoulder blades causes the most gnarly knots and it gets to the point where it literally starts to hurt even standing because my muscles start overcompensating everywhere else --Manny knows just how much pressure to use to actually untangle my mess of a back but without it being so painful you question why you did it! Highly recommend him! And in regards to reception, I've had pretty minimal interactions but everyone's been nice enough and i'm always taken into my appointment swiftly!

I have an 80 min monthly membership I've had for a year and a half. I love it!! I get so much use out of it. Nuch is fantastic!!! Highly recommend! I also think Troy is amazing. He is able to pinpoint very specific things about your body and ways to improve post massage.

Too much to even begin to explain my experience - from the masseuse to the set up to the handling of the entire situation. They eliminated the charge after my complaint but that didn't eliminate the pain. They should have offered an free massage to correct the atrocious first experience. Do not got there. Ps. do not contact me regarding this message or I will consider it harassment.

Manny is wonderful. Perfect pressure and very relaxing. One of the best massages I highly recommend Manny.

The NOW in Santa Monica is a great place to get some relaxation and a good massage. Location: on Main Street in Santa Monica, not too far from Courthouse etc. Parking: can be a little tough to procure parking depending upon time of day, but there is a decent amount of metered street parking available. Waiting room: Warm and inviting feel with nice ambiance when you walk in. Host/ess are very nice/helpful. Pricing: recently gone up. A little pricey for lack of any spa services and can significantly add up if you include add ons (eg calm balm, etc). Quality of massage: overall pretty good. Not best massage of my life but definitely 4/5 star.

I have been a member of The NOW for over a year and I can't say enough good things. The team at the front desk is very accommodating and efficient. Manny A. is the only person I go to for my massages; he's the best. I love the sound of the waves crashing and the zen atmosphere/ambiance they create.

It's a very cute place and my masseuse was really nice, however the quality of the massage was sub par. I purchased an 80 min deep tissue to work through tension in my shoulder and neck which I communicated, however that area was left to the end and didn't really get the focus and pressure I was looking for. It was more like a gentle Swedish massage than deep tissue. Also the massage table was wobbling around the whole time and was so hot, which made the whole experience distracting rather than relaxing. Sadly I feel like I wasted my time and money here.

This company not only has the worst customer service, but the employees that work there are incompetent. On top of it, the quality of massage is terrible. My husband and I were part of the founding membership program for a few years. Then we started to have really awful experiences. One masseuse straddled my head during a massage. Then my husband walked out halfway through his massage. We decided to cancel our memberships. Now almost two years later we decided to try again. First appointment back, they cancel the appt. Then I call to rebook, and had to change to another day. The Now calls me to tell me that I missed my appointment. They can't figure their sh*t out and on top of that they are rude. It's a disappointment and it's an overpriced experience for the crap customer service and massage that you get. Go anywhere but to this franchise. It's TERRIBLE.

Lois at the Santa Monica location is an an incredible healer and massage therapist. She connects the importance of breath with massage and is very intuitive and kind. Can't wait to go back to her!

Booked myself a birthday massage for 50 minutes. I showed up 10 minutes late, was upsold on an additional service and ushered right inside without much ceremony and assigned a masseuse who was competent. 39 minutes in, he wrapped up and ushered me right outside. I understand that if a spa is on a tight schedule, you have to be particular about ending on time but the span was empty and I was given no notice that my $140 massage would be a whole 10 minutes shorter and the additional service upcharge would add nothing much other than like 2 minutes of oil in my hair. Kind of disappointed by the whole experience I think the masseuse was OK, not great. And the upscale massage parlor was a bit of a rip off. Won't be coming back here again.

For days I was reminded that my appointment was at 5:15. Then apparently they sent me a text once that said oh your massager changed and now it's 5. Like any human I remembered 5:15 because of how many time I was reminded this. So this place gave me a 50 minute massage instead of what I paid for and also made me pay the difference. They told me I was 7 minutes late and then I was even more late because I had to fill out their forms when I got there? Their rules are absolutely ridiculous and not understanding whatsoever. I have been struggling from serious stress. I left feeling more stressed instead of relaxed from the massage. I do not recommend this place. ALSO I was not even told about my "late" arrival until after my massage and after my credit card was charged. I hope to hear from management or I will be escalating this further

I have been going to The Now for about a year now with a monthly membership. Belkis is incredible and always provides the best service- clearly so experienced, addresses problem areas. Does fantastic deep tissue massage. The ambiance at The Now is great for relaxation. Staff always very friendly. I look forward to going back every month!

The best place to get a massage in the Los Angeles area. I've actually tried other locations and they are all fantastic!

Nikki, the best in the west!!! if you don't believe me, go see for yourself... probably the best deep tissue massage I've ever had, with some bonus stretch therapy. I think that since my last appointment with Nikki not only my pain went away, but also my mobility increased and got better. I've had massages in 5 different continents, from massage therapists with different styles and backgrounds, but this one here is definitely the best I've ever had. One more thing that truly amazed me is how deeply - no pun intended - passionate about her craft she is, I've never met anyone in my life who's taking massage so seriously! I mean, she even gave me some stretches to be doing while I travel, since I travel an awful lot for work and it really messes up with my posture. Now stop reading and go book a session with her, you can thank me later!

Wow. My. Goodness. I just stepped out of the best massage I've ever had in my life. I selfishly don't want to disclose my masseuse's name to the Yelp world because I don't want her to always be fully booked. But I must give credit where it's due. Nikki, thank you for being so attentive and intentional with your work. Your pressure was perfection and your strokes tapped into my soul. I feel restored yet relaxed. You listened to my concerns and nurtured areas that needed it most. The scalp and facial massage was the cherry on top. I felt like I was melting off the table haha. Thank you. Thank you. Thank you.

The massages at The NOW Santa Monica are next level! I love getting The Healer with a Hemp Calm Balm enhancement. I feel so relaxed and recharged coming out of my service. The ocean waves in the Journey Room are also so calming and transport me to a vacation state of mind!

The absolute worst customer service. I purchased a gift certificate and after 24hrs still hadn't received it in my inbox. It took me 15+ phone calls and 3 different representatives to finally receive my gift card. I asked to speak with the general manager (Soboda) who was extremely rude and didn't offer anything to make up for the horrible experience. Will NEVER use their services again. They do not care about their customers.

I've been carry a lot of tension in my shoulders lately and wanted to work on that. I booked with The NOW for the great price point and reviews. My first massage was with Niki and I was so impressed, I signed up for a membership and already scheduled my next appointment with her next month! Before we even started, Niki and I talked about communication and because of that, I felt very comfortable checking in with her during the massage. She did a phenomenal job targeting my most tense areas (including my shoulders) with the perfect amount of pressure. Not only did Niki give a great massage, she's thoughtful and really cares about making her clients feel better. After my treatment we talked about a few things I could do at home to help reduce inflammation. My experience was a 10/10 and I'm looking forward to my next appointment! The free enhancement for first timers is a great perk too. Even after your first time, cupping is only +$20 which feels like a steal!

I must admit, I had high hopes for Now Massage after my first visit. Unfortunately, my third experience left me deeply unsatisfied and frustrated. It's disheartening to see such a decline in service. During my session, it was immediately apparent that something was off. The therapist's hands (his name was Tony) were trembling throughout the entire massage, which made it impossible for me to relax. Instead of feeling rejuvenated and de-stressed, I left the session feeling even tenser than when I arrived. It was as if I was being massaged by a complete amateur. To make matters worse, at the end of the session, I kindly notified the front desk that I had left a cash tip for their service. However, to my shock and disappointment, when I checked my bill, I discovered that I had been charged an additional $20 for a tip. This was an egregious oversight and an absolute breach of trust. I had every intention of tipping my therapist for their hard work, but being charged extra without my consent is unacceptable. This third visit to Now Massage has left a bitter taste in my mouth, and I'm deeply unsatisfied with the entire experience. It's a shame to see a place that showed such promise in the beginning fail to deliver on its basic promises of quality service and fair billing practices. I'll be taking my business elsewhere in the future, and I urge others to think twice before booking a massage at Now Massage. It's clear that their standards have plummeted, and their integrity is questionable at best. (

Quite average massages, I don't get the idea behind their enhancements! Deep tissue is an elementary thing in the world of massages, so it seems like they just want more money. Not enough privacy and atmosphere harm communication with the therapist; all messages are between curtains, and you can hear everything around you and other "rooms". At the same time - It has a very annoying and loud sound effect of waves all around the place. The therapist couldn't even hear what I tried to tell him and overall felt like this whole situation has zero communication and zero personalized experience. Moreover, the bad was too hot! Also, I would expect that the therapist will wait to see me at the exit to ask me how it felt and just smile for goodbye.I had the massage at 8:45 so maybe he was in a rush to leave. It felt weird that he just disappeared, very not appropriate. It felt rude to ask for gratitude at the check out for this lame experience, but i felt uncomfortable leaving without leaving some money *that wasn't worth it. Massage was nothing but below average. Get yourself a cheaper Thai massage anywhere in the city at half price instead, they don't offer anything better.

Did not receive the deep tissue I paid for. I know my massage was booked at the end of the evening, but my therapist was ready to go home. My massage was cut short and started late. I arrived early. The atmosphere is nice, but the massage is not.

Horrible customer service. It should not take well over 24 hours to receive a gift receipt and it definitely shouldn't take 10+ calls to get a response. I was very disappointed in the way that the employees and the manager handled customer concerns. They claim to have "eccentric" customer service but it left much to be desired. I hope that they address these concerns with their management and staff for future customers.

Massages are great. I've had many massages here and staff is pleasant. I also have the sanctuary package and have been calling and calling this number, and getting no one to pick up the phone to ask a question. I call 323-250-5060, select option 4, for Santa Monica and in the pst I would usually get someone on the line or leave a message and someone would call back, but not for the last 5 weeks or so. I'm actually on Yelp to see if this business closed. I checked and see there are recent reviews. I also checked and they charged for the sanctuary package in 10/5 and 11/5, yet no one returns a phone call. I've left another message today and this review. Perhaps this business can get back to me if they are still in operation? I'd give 5 stars for the massage and service but 1 star for operations and running this business.

I wouldn't recommend this place. I purchased a gift card for $90 for a friend to receive a massage and etc. my friend takes the gift card to get the massage, they said it's invalid and makes them pay for the service. Smh. This is a gift remember, so this is totally embarrassing for my friend. I called the business to ask them about it, and we confirm I had a valid gift card. They offer to send me a check (refund), they not only NEVER SENT THE CHECK, but I called 3 or 4 times to check the status with the manager and they ignored me and NEVER EVEN BOTHERED TO CALL BACK. They do not have good business practice, save you money and find another business.

Long overdue update (I honestly wrote that other review so long ago that I barely remember what I wrote) to say that this place and many of its massage therapists are fantastic. I went back after writing that review (I think maybe the manager or someone from The Now reached out and talked to me about my experience) and saw a different therapist who was really fantastic. I don't remember their name but I remember the firm but gentle touch the thoughtfulness of my positioning (I was pregnant at the time) and much more. The massages were fantastic that I went several times and I think every time, came out feeling revived and refreshed. I need to find out who my therapist was so I can see them again because after all this time I want to go back and get a massage from them. Anyway I would now highly recommend this place.

I booked a massage with gua sha for my birthday this past weekend. The therapist didn't ask me about what I wanted out of the massage, and just asked if I wanted to relax or not. She also asked where I wanted her to gua sha, and seemed annoyed when I asked her what the options were available. Once we got into the massage, she was moving so fast and using hard pressure on my shoulders for the gua sha, it was like my shoulders were being grated back and forth. It was incredibly painful and I am still experiencing pain and soreness a day after. I'm not sure if this is a normal experience from the gua sha add on, but I wont be asking for it in the future. The rest of the massage was good, but she never asked me about whether the pressure was ok.

One star for ambiance...worst massage of my life. Save your money and go to Tahntawan Thai Massage.

I've been a member of The Now for about two years and cannot recommend Branka from the Santa Monica location enough. Each month I leave feeling rejuvenated, refreshed, and eager to book my next session. Five stars without hesitation!

I come here regularly and get massaged by Felix. He does terrific work on my problem areas and I always walk out feeling better.

On my day off this past Thursday, I had the honor and the lack of getting a massage from Troy Ferguson. When I arrived, I was holding up high energy and kind of stress from the whole day running around to finish up errands. So Troy spend few minutes with me for my consultation and he walked in the journey room. It was an 80min session with deep tissue and cupping. Well, within the next 10min, He was able to make me losen up, leave all the high energy and stress away and he literally gave me so deep energy and a kind of deep manipulation of the muscle tissue that I felt it in my bones, in my nerves and even in my soul and spirit. The entire time I was feeling in another dimension completely relieved from any muscle and emotional pain. That was the most incredible, special, massage experience that I've ever had in my life! He listened to me, he read and scanned my body and aura and in 10min he was able to balance me completely and in the continuous, he traveled me to endless happiness and relief!!!!! After our session for the next 2 hours I couldn't even talk or express myself. I was feeling high vibration all over my body from head to toe and I was having euphoria and so calm down and no pain anywhere anymore. He is the most gifted therapist I've ever had in my life. Respect and amassed **To give more value in my words, I would like to emphasise that i am a 16 year experienced medical massage therapist, MLD post advance therapist and im performing energy work too and release. And im getting massages for myself at least every two weeks.

Extremely disappointing. The aesthetic of the place is cute but the quality of the massage was beyond underwhelming, felt like someone was just lightly rubbing oil into my back for 40 min vs. actually working out any tension points. Save your money and go get a massage from any of the Thai massage places around town. What lacks in the aesthetic at those is more than made up for in the massage itself at half the price.

I was really looking forward to a massage after a rough few weeks of intense HIIT workouts. I decided to gift a friend of mine a massage from The Now because apparently its "the thing" in the massage world. I get it - the interior is gorgeous with the bohemian and minimalistic decor and healing crystals all over. For starters, this location is garbage. Trying to find parking anywhere in this part of the westside is slim to none. Not that its The Now's fault, but the location scouts that decided on this spot is delusional. They don't even had a dedicated lot, which I know, is a lot to ask. I'm not sorry for my rant because these things are important to a business. Or should be anyway. My friend and I ended up booking our appointments for the same day, which you can only do online and if you try to call in, you get an automated recording and never speak to a real person. Try not to screw up your online booking, because you'll be SOL, k? Oh and if you're running late (like I was), you can't call in and let them know because that damn automated recording. BUT - they do make sure to call you and confirm your appointment beforehand and that is the most important! NOT! I ended up being a few minutes late due to the parking fiasco. I let my friend out early so she could make hers on time at least. I was flustered and came in frantic that I was going to miss my massage. They were patient and kind and my massage therapist was waiting for me at the entrance to the massage rooms. He whispered about any tension areas, asked to rub my shoulders to feel them out and then led me to the room. The communal area is dark and zen like, hanging lanterns with sectioned rooms off by large tapestries. I was shown in, changed and got onto the table. My massage ended up being decent. He worked a little more on one side than the other and had be do a lot of deep breathing. Its a shame the basic massage is priced rather high because in order to get anything deep or worthy, you have to pay $10 extra. The sound machines of crashing waves and air purifiers were very relaxing and much appreciated. After all was said and done, I was relaxed and relieved but probably won't be coming back. My friend said her massage wasn't good at all and the massage therapist barely touched her. You would think a Swedish massage has some depth to it, but maybe not here.

I'm a member at this location and have been for about a year now. I love that they do rollovers for the months you may have not come. I love the feeling of the place when you walk in, all the oils, candle smells and ocean sounds. The decor is like a peaceful Tulum vibe. It also feels safe, which is important to me. I see that others in the reviews have complained about parking, but there are certainly plenty of parking options on Main Street. From metered parking to dedicated public parking garages. Just give yourself extra time by trying to arrive 15 minutes before your massage. I think they even suggest this, but people never listen. I will say that I made the mistake of winging it one day and booking a random masseuse. I will not do that again, since it triggered an anxiety attack. I actually got up and left after 5 minutes because I was uncomfortable with the skill level of this person. They really didn't seem to know what they were doing compared to other highly skilled people at The Now...and I wasn't about to sit there and be rubbed down with oil for an hour. The Now made sure to call me multiple times to ask me if everything was okay. I wasn't going to throw this guy under the bus, as he must be learning. So I dodged The Now's calls to me every time. As you can see, anxiety is just something I deal with on a daily basis, so I really don't blame the masseuse, I just know what I like and that was not it. This one instance didn't stop me from returning and trying again with a few of my tried and true masseuses. The true reason it didn't stop me is because I've had the best massages of my life at this tranquil place. Life changing massages, and I'm not exaggerating. I wish I could share the names of the masseuses, but I'm not an idiot. They're already so hard to book with, so you'll have to do what I did. Ask the staff who is really good, look up reviews from others and a simple process of elimination. I always book my one guy at any opening for him I can find on the website. They make it really easy to book online, as well as in person, after your massage. This is by far the nicest massage place I've tried in the area. I love the membership and perks that come with it. Prices have gone up by $10 on the upgrades, like Deep Tissue, Cupping, Scalp Renewals etc...but that is certainly to be expected in this economy. However, I do miss the little add-on perks they used to do, and think the price increase of 100% for add-ons is pretty drastic. I still got my $20 deep tissue add-on today and it was worth it, so its up to you. You're certainly not forced an add on, but they're nice. Some are definitely not worth $20 though...looking at you scalp renewal, lol. All in all, this place is pretty great and worth a try. I feel like a new person today after seeing (_ _ _ _ _ _ _ _), they are truly a master at what they do. I live with chronic pain from a slipped disc, as well as a recent calve muscle tear and I have to say that I trust my masseuse implicitly. I have always come out of it relaxed, rejuvenated and realigned.

I absolutely love The NOW so so much. Every massage therapist is phenomenal. A membership is absolutely the way to go if you consistently like to get massages (1+ a month). Branka was someone that I specifically made appointments with because she was so warm and made me feel completely at ease. She is just truly talented. Thank you to the whole staff for helping me create a really powerful ritual in my life.

Wow, I had a 50 minute massage with Belkis and it truly was one of the best massages I have ever had. She asked on a scale of 1-10 how I wanted the pressure and I requested around 6-7 which she delivered perfectly. The massage was firm enough to feel the release of my muscle tension but also so fluid and relaxing. I will definitely be returning and requesting Belkis. Thank you for such a great massage!

Terrie was my therapist today and I got the Stretch 50 massage. I cycle 6000+ miles a year so have a tight neck & shoulders. Of course, the legs & hips also need a good stretch. It was awesome! One of the best I've ever had! Terrie has THE BEST HANDS!

Want a relaxing massage but don't have the time? Squeeze in a 25 min sesh at The NOW Massage. This place has all the right vibesssss. Cute minimalistic aesthetically pleasing storefront and dreamy mystical massage rooms in the back. Loved my time here! Even though it was only 25 min I was fully relaxed listening to the 'ocean waves' in the background. My masseuse was amazing and attentive! She asked what I wanted to focus on specifically, led me to the private massage room, stepped out, allowed me to undress and then got to work straight away. There are also options for a longer massage however, I booked it pretty last min so there were only 25 min slots left. Total came out to be $50 and I tipped $10!

Niki is the queen of healing hands. I treated myself for a massage for my birthday and got the healer massage. Man she is a woman of her word, absolutely loved her!! She does breath work throughout the session making sure to get all your spots. I literally felt the negative energy and tension that I've been carrying on my shoulders comes off me. This woman is an angel on earth! I signed up for a membership just to come back and see her! I couldnt ask for a better birthday gift. Thank you for your healing hands and great energy Niki!

Had such an amazing experience getting my first massage ever! I'm so relaxed and everything smells so nice. Estella was such a great masseuse. I will definitely be back! If you're reading this, this is your sign to book an appointment and get your self-care on!

I had Bernhard work on me before 2020, and I recollect it was one of the best massages I've had. This year, very recently, my mother visited Bernhard, after she asked me for recommendations based on who I had visited before as well. She said very positive words about his work. There were noticeable improvements, when comparing before and after : about posture, soreness, and muscle tension

The NOW is one of my favorite neighborhood staples. I am so thankful to have had the monthly membership since 2018 as it's something I look forward to every time. My top three go-to massage therapists are Jason, Bernhardt and Renee, as they provide a perfect blend of a therapeutic massage along with just enough pressure to remove pockets of tension and stress throughout the body. They are all friendly, professional and truly gifted massage therapists. The ambiance at the NOW is calming and relaxing the minute you enter to the moment you leave. The sound of ocean waves during the massage, the warmth from the heated blankets and even the essential oils they introduce at the beginning and end of your massage all come together for a top notch massage experience. I couldn't recommend this place enough!

My favorite place for a local massage they're amazing !! live thin deep tissue massage the best !!

really nice atmosphere and good prices. I received a gift card for my birthday and had a massage with Branka. She was great! would definitely come back

Came here for the 80 minute massage, I added the Deep Tissue and Gua Sha to the session and the total came out to $180 before tip. It was a decent enough massage but no where near worth that kind of money. I left feeling still tight in my shoulder and neck and I had zero "marks" from the Gua Sha, whereas normally you would expect to see a lot of markings like I have gotten in the past at other providers. I would not recommend this place, plenty of other massage parlors provide this level of care for much less, and I certainly wouldn't recommend it to someone looking specifically for Gua Sha.

I had an amazing experience with Nikki at the Santa Monica location. Her skills were top-notch, and I felt completely relaxed and rejuvenated after the session. From the moment I stepped into the spa, Nikki made me feel welcome and comfortable. Her attentiveness to my needs and preferences ensured that the massage was tailored perfectly to my liking. I left feeling like a new person, and I cannot wait to book another appointment with her soon. Highly recommended for anyone seeking a fantastic massage experience!

Just want to start by saying that there are are handful of really amazing massage therapists here. BUT - a couple of recent massages (I have a monthly membership) have me questioning the definition of The Now's main "Swedish inspired massage" as defined on their website menu. Some of the therapists here are definitely not using a Swedish technique - a couple of recent massages had short fast movements, excessive use of oil, and barely any pressure (Lola R's review resonated with me). Swedish massages in my experience are the opposite of all those things. I want to give other therapists a chance especially because my top choices are usually booked well in advance, but I don't want to just be rubbed with oil. I want to leave feeling balanced and realigned. Hope to revisit that feeling with my next massage.

I told my masseuse what I needed work on and he proceeded to go into a very light massage, not even getting into the muscle. I could tell he didn't have experience understanding where tight spots were and addressing them, as he simply did a massage routine that I could barely feel. I wish NOW had any introductory specials because at their prices it is not worth it to risk getting inadequate masseuses several times until you get a good one. They also predetermine the gratuity which I worry disincentivizes the masseuses to do good work.