The NOW Massage West Hollywood

As others have mentioned on here, there is a deep talent pool at The NOW in West Hollywood. I have had treatments by several of the therapists, and they have all been in the "Very Good" to "Excellent" range. That being said, one of the best massage treatments I have *ever* had was from Sharon. She is now my go-to whenever possible. She is incredibly skilled and one of the most intuitive practitioners I’ve ever experienced. (She is also surprisingly strong!) I highly recommend The NOW and definitely try to find a spot on Sharon’s schedule if you can!"

Absolutely loved this spot! They were so warm and welcoming. I got a 50 min deep tissue massage along with my friend. Best massage I’ve had! We both left feeling so relaxed. Can’t wait to go back ❤️

This place has a winning formula: its level of accessible luxury is perfectly pitched. The massages I get from Stepanka are just outstanding. She's remarkably attuned to my body, and is always able to find the precise line of attack to relieve tension. It's a wonderful experience every time. Highly recommended!

This location has a calming atmosphere and is well maintained and clean. I like the soothing oceans sounds and dim lighting in the individual treatment rooms. I have gotten 3 massages here. Two with Ricardo and one with Brett. Twice I got The Healer massage and once the Stretch. If you have muscle stiffness both will hurt at times but you will feel great afterwards. Both Ricardo and Brett are skilled clinicians and I wouldn't hesitate to return for a massage by either one.

The infrared sauna was Amazing, Lucy did an amazing job guiding me through the experience and making me feel welcomed and cared for. I highly recommend booking your next massage session and including the infrared sauna in addition to your service, truly a perfect pairing 💙💙 I can’t wait to go back!

Brett at this location is outstanding. One of the best massages I’ve ever had. Great technique, very knowledgeable. He is great with a wide range of techniques from firm deep tissue to stretches and some more soothing elements as well. I felt SO much better after my massage with him. Highly recommend!!

I recently signed up for a monthly membership and have been SO pleased with my experience. I was hoping to find a regular therapist, and Cynthia has been INCREDIBLE — she really has the magic touch and consistently provides such a relaxing and healing experience. Already looking forward to next month!

I'm obsessed with The Now. I'm a member and have been coming regularly for over 2 years. Every massage therapist I've worked with has been great but I have to say that my massages from Jahnay are the best massages I've ever had. She's next level if you're looking for a strong deep tissue and targeted massage. I struggle with a lot of chronic pain, inflammation, tendonitis and nerve pain, and she knows the body so well she gets into the exact places I need without me needing to guide her. Seeing her routinely has made dealing with my chronic pain so so much better. Also want to shout out the staff behind the desk who are always so kind and friendly. I love my little chats with everyone before and after my massage. Also, the smell and overall vibe of the space is so relaxing and elevated, it feels like luxury.

Now Massage is a very relaxing experience from the moment you walk in. The rooms have a minimalist, earthy feel which I appreciated. But Cynthia is what makes this place worth it. Easily the best massage Ive had. She has a technique/skill where she applies deep pressure to a knotted muscle with one hand while simultaneously using the other to keep the muscle relaxed so you don't tense up. For years I have gone to physical therapists and massage therapists to work on my upper back and whenever they do deep tissue work, I tense up cause it hurts so much and this prevents the muscle from relaxing. Cynthia is the only person who has been able to really hit the muscle hard while stopping the muscle from tensing up. The funny part is I didn't even ask her to do that. I went in and asked for a soft-medium massage. I was just planning to chill. And she definitely provided that too! But she also addressed my problem areas within the same massage. Cynthia is a blessing and has probably ruined all other massages for me. There is no point going elsewhere. Only downside to Now is its expensive. I don't say over priced because they bring a lot of value but its objectively a lot of money. So I guess I will have to save up and go half as much, but go to Cynthia! Strongly recommend you just tell her what you want/need from a massage and say nothing else.

**long overdue review, as I had accidentally posted my review on the wrong location. My sister and I had a 50 min Jet Lag massage (with the Summerfridays jet lag mask) at this location. Initially, there was a bit of a snafu when trying to make an appointment, however, this was remedied by the Regional Operations Manager, Eva Talbert. Her kind and professionalism truly stood out and was highly appreciated by us both. The massage experience itself was wonderful. The facility is really nice and relaxing, with ocean wave sounds playing. My massage therapist, Diane, was very professional and listened to what I wanted for the experience. I am definitely considering getting a membership with them.

Stay away from this place. I went once and the massage itself was fine but nothing special -- certainly not worth the hassle that comes with their membership and scheduling system. The bigger issue is their membership. They bait you with a lower price but then require 30 days' notice to cancel, and even then, they make it unnecessarily difficult. I had to call multiple times just to get someone to even acknowledge my request, and every time I was told a manager would call me back. No one ever did. Booking appointments is also a headache. Their website regularly shows "available" times that turn out not to exist, and unless you book a week out, there's almost never availability. To top it off, I cancelled an appointment two days in advance -- well outside their 12-hour cancellation window -- and they still charged me $130 without my authorization . When I followed up, they claimed there was "no record" of my cancellation and refused to refund me. They said a manager would call me back, but no one did and they won't pick up on calls. Between the mediocre massage, the misleading website, and the shady membership practices, this place feels more like a trap than a wellness space. There are plenty of other massage studios in LA that are far more transparent, professional, and respectful of their customers.

Came here for a late massage and it was amazing. As soon as you walk in you're greater with a beautiful and relaxing vibe. They offer refreshments like lemon water while you wait to be seen. I got their signature 'The Now' 50 minute massage. It included aromatherapy which was a nice touch. There's also beautiful ocean sounds that play while getting your massage which was so relaxing. After the massage the masseuse let me know about some tension areas in my shoulder that should pay extra attention to. Their service and hospitality is honestly great. Lots of metered parking and street parking in the area as well. I would recommend.

I'm obsessed with The Now. I'm a member and have been coming regularly for over 2 years. Every massage therapist I've worked with has been great but I have to say that my massages from Johnnae are the best massages I've ever had. She's next level if you're looking for a strong deep tissue and targeted massage. I struggle with a lot of chronic pain, inflammation, tendonitis and nerve pain, and she knows the body so well she gets into the exact places I need without me needing to guide her. Seeing her routinely has made dealing with my chronic pain so so much better. Also want to shout out the staff behind the desk who are always so kind and friendly. I love my little chats with everyone before and after my massage. Also, the smell and overall vibe of the space is so relaxing and elevated, it feels like luxury.

Let me just start off by saying that Linda is a miracle worker!! I have been experiencing the worst foot pain for the past several months and came in for just a 25 minute massage which is all I had time for. I asked to focus on my calves and feet, I also added the Gua sha enhancement to help with the stiffness and bringing circulation. After the massage, I felt instant relief and it feels so much better to walk. Linda ensured I was comfortable from beginning to end, she is professional and has an eye for detail. Make sure to book with her she is the absolute best!!!

Wow, this place is incredible, from the atmosphere of the location to the knowledge of the staff it was incredible. Milan really took her time with specific knots in my back and I feel a million times better!

I really enjoyed my first visit. Really calm environment and the front desk person was so welcoming.

The staff and massage therapists are all very friendly and professional )aka good at their jobs). Had a great massage that definitely covered everything and felt very physically rejuvenated after. I'd note that they are most likely keeping costs down (vs like a Burke Williams) by not having individual rooms for massage but rather fabric partitions. The lighting and ambiance is still nice but if you are sensitive to sounds you can def hear others. So decide what's important to you!

Theresa is a literal magician. Been going to her for over a year & NO NOTES!!! She couldn't be more in tune with the body and I look forward to seeing her smiling face every time I enter the building. The whole team here is *chefs kiss".

I love The Now! I have been a few times and have had a consistent experience each time. When making my appointments, I never specified a preference for any particular therapist so I've had someone different each time. They have each been great. On my most recent visit, I had Brenzy who was amazing and I will be requesting her from now on. She paid close attention to what I shared with her before the massage, and seemed to fully customize my experience to what my body needed, rather than going through a pre-set "routine." Looking forward to going back!

Johnnae is the most incredible masseuse at the Now! She knows how to apply all of the techniques according to your problem areas and has especially helped fixed my posture after so many sports and extracurriculars. Shes great at deep tissue and sports massages. She's the only reason I still have a membership to this place. She truly has a gift.

My massage with Kalen was incredible. One of the best I've ever had. They are all so nice and accommodating at this location,can't recommend enough.

Honestly love having this to look forward to monthly! All the new add ons have been great to try as well. Luka is amazing and he is very focused on ensuring he addresses needs/concerns/soreness. He helps create relaxing environment and does such a great job! Thank you, I always recommend to anyone interested in massages.

Heavenly Tranquility: From the moment I walked into the serene ambiance of the NOW spa, I knew I was in for something extraordinary. The entire Massage experience was a symphony of warmth, intention, and relaxation and the hot stone element? Absolutely next level. Hot Stone Perfection The therapist skillfully incorporated smooth, heated stones into the session, gliding them along tense muscles with rhythmic grace. The warmth melted away stress like butter, easing deep-seated knots without discomfort. It was like my body went offline reset and recharged in the most luxurious way. Expert Touch and Care Every movement felt purposeful and intuitive. The pressure was exactly what I needed firm enough to be therapeutic, yet gentle enough to lull me into a near meditative state. Even the transitions between techniques flowed seamlessly, making the experience feel tailored and cohesive. Ambiance and Vibe Dim lighting, soft instrumental music, and the subtle scent of eucalyptus made it easy to surrender to the moment. The little touches warm towels, added to the sense of being genuinely cared for. Final Thoughts This wasn't just a massage. It was a soul-soothing escape into warmth and peace. If you're looking to melt away the chaos of daily life and float out the door lighter than air, a NOW Massage with hot stones is your ticket to bliss. THIS WAS THE BEST BIRTHDAY EXPERIENCE.

I started a membership a few months ago with Now massage. The massage therapists are all wonderful but Johnnae is AMAZING! I've been having joint issues and she really works at the root of each issue. She is so attentive and consistent! As much as I would love to keep her a secret, she really is a great massage therapist. She even suggests after the massage what things you can do to alleviate your initial concerns. I hope she goes nowhere because if she does, I'm following!

Making an appointment shouldn't be this complicated. We just wanted a simple deep tissue massage for two people at the same time. It's also a little too frilly for my taste. I would prefer a better massage, than one where the masseuse is so concerned about tucking the sheet in just right and putting a heavy blanket over me even though it was 85 degrees outside. If they ask you if you want your scalp massaged - I would recommend saying no because just as much time was spent on my head as on my back. This place tries for more style over substance.

When I told Brett that I am training for a half marathon he knew exactly what to do. I will 100% be adding this massage into my training schedule. I purchased a membership after just one massage. Highly recommend.

Absolutely love this place. Great atmosphere, very clean, super relaxing. Theresa S. is an absolute gem. Hands down best massage therapist I have ever experienced in the last 35 years. Absolute magic. I always walk out like a brand new person. Highly recommend!

Got a super relaxing summer Fridays massage. Professional staff, clean facility and relaxing environment. Would definitely recommend

Cynthia did amazing. From greeting me and asking questions, to the massage and her work of art! I caught myself snoring on the massage table, it was definitely worth it!

i am too stunned to speak. the ambience was so relaxing and warm, and made me felt welcomed immediately! the gals at the front were amazing and attentive. i couldn't recommend the now in weho enough!! and u know its good because im not even a yelper like that. but when something's good i gottaaa put my girlies on!!

I made an appointment because my lower back/ lumbar areas have been sore for a few weeks- I asked the massage therapist to focus solely on my lower back and some on my upper shoulder area as well. She spent the majority of the time on my neck and upper back, and although she stated after the session that she "focused on the lower back at the end" it was hardly any time- which was the whole point of me going there. When we had about 20 mins left I asked her to focus on my lower back but then she worked on my legs instead, then moved into the scalp renewal (which I understand needs to take up the final stretch of time) but even spending 5 more mins in my lower back would've been something. I even had explicitly said I don't care about getting my arms and legs massaged at all. Overall I feel like my main concern/wish was not heard. Very disappointing. I left with my lower back feeling exactly the same: tight and uncomfortable. The room was also too cold- my exposed areas were too uncomfortable and chilly for me to actually lie down and relax. When I mentioned this the massage therapist did immediately turn on my heat pad but my back which wasn't covered was still cold the entire time. I also asked to reduce pressure on my neck bc I'm very sensitive there. She did put lighter pressure but now the left side of my neck HURTS when I turn my head. I know what typical post-massage soreness is supposed to feel like and this isn't it. It feels very similar to times when I've overstrained a muscle. Would not recommend this place unless you have a direct recommendation for a massage therapist that someone you know has tried and had a positive experience with. I will take accountability for one thing- the host at the front did ask me how it went and I said "fine." I should've addressed my concerns while I was there but i had to get back to my parking meter, and honestly was still processing the experience.

Tiffany did reach out to me and graciously allowed me to come back and try another therapist for free. I was recommended Dimorie (guessing on the spelling) and he was fantastic. He gave a good amount of pressure, was super friendly and knowledgeable. This time I left feeling better and would feel good about coming back and booking with him again. It's nice when a company does right by their customers and tries make a bad experience better.

"Sabrina is a fantastic massage therapist. I also like the check in experience - super easy and quick. Friendly staff, clean restroom. But Sabrina is wonderful most of all "

This 5 Stars is for Kit!! I've been a member for several years because of her. She's the absolute best, it's always a joy to see her and I always leave feeling relaxed and refreshed. She's helped me work through chronic neck and shoulder pain and most recently my pregnancy. An absolute gem, I'll only book with her - no one else compares!

I was my friend Melissa K.'s matron of honor, and for the tiny bit of work I put into those pleasurable duties, she gave me a gift certificate to The NOW. I live pretty close to the Fairfax location, and I took the opportunity to book myself a 50-minute pre-natal massage during the 30th week of my pregnancy. The confirmation email suggested leaving 15 minutes to find parking, but I was lucky enough to get the metered spot directly in front of the spa. That said, the 1-hour time limit might have cut into the relaxation part of the experience, so keep that in mind when you park. The massage was 50 minutes, but there were forms to fill out, and I had to read them to avoid the default opt-in for text marketing (boo on this shit). Unfortunately, there was no opt-out for emails, but I did unsubscribe immediately. The rest of the experience was nice, though. The front desk staff was friendly, the waiting area felt comfortable enough. This is a small in-the-city spa, so don't expect a whole lot of candles and water fountains and other atmospheric decor. The massage area is pleasant and relaxing, though. I think it was a low-lit hallway partitioned with curtains into individual rooms. My little space felt quiet and cozy, and I appreciated the massage table equipped with pregnancy pillow. Johnnae was my massage therapist, and she was great. The massage was really relaxing, a welcome break in my day. I don't get regular massages, but I can definitely see the appeal, and The NOW offers discounts if you get them in a package. I'm getting bigger and heavier by the week, so I could probably use another massage or two before this baby comes out. We'll see if I get up the initiative to spend my own money for the indulgence.

Best massage ever from Carmella . Was beyond amazing. I will be back and I suggest going for the 80min!

I had to leave this review. I had an incredible 80-minute prenatal massage with Adam, big shout out. It was absolute heaven! He made me feel completely comfortable throughout the entire session, and it was truly the best massage I've ever had. I will definitely be returning. Thank you so much again.

The staff is nice and will help you with all your needs! Sabrina is an amazing therapist and very kind! She does well and always leaves me feeling stress free!

Wonderful! Vibes are immaculate, front desk is nice. I've came here about 4 times , but this last time was hands down the best I finally found my perfect masseuse. The crashing waves, the weary bed, the dark lighting so you can totally block everything out. Awzuan was amazing , I'm a new member and was the best decision. I just left and I already can't wait for next month!

If you are looking for peace and tranquility, this is deinitely the wrong place to go. The membership is a total scam. They will lure you into membership but charge you an ADDITIONAL month of membership AFTER you cancel your membership. Service and attitude of workers and managers there beyond horrible. It's clear that the whole establishment just wants money money money.

It can be a hit or miss depending on your therapist. They have enhancements if you want to add them. I like the Gua Sha as an enhancement. I've recently seen Kit and Kayla. I will say for the price I rather go to a full-service spa which is a bit more with amenities like a sauna and steam room. Also, it is hard to get an appointment for the weekends so book in advance. Parking can be difficult as well.

I actually don't understand all the bad reviews. I had an 80 minute deep tissue massage with Cynthia and it was amazing! She really got into my knots and it was one of the best massages I've ever had. I was in a ton of neck pain and feel completely better now. Also, Cynthia is fully blind and I love that the NOW is so accommodating for people who are visually impaired. Cynthia is truly gifted, I highly recommend. 10/10!

Where do I start? To be honest, parking isn't easy but Luis hinted at parking across the street at the park which I'll do moving forward. He was also kind enough to put more time on my meter while i was getting my massage (the meters only go up to an hour ). This is my first time here and it's quite lovely. It's not your typical spa feel but walking to the back feels more like an outdoor adventure in a lowly lit room. Each bed is separated by thick canvas walls but the entrance is covered with draping. The bathroom is adorable and the staff are all very friendly. It for sure gives peaceful vibes while they listen to lounge music in the front. I'm waiting on my massage so I'll update shortly... Joseph was AMAZING!!! He played white noise and it was all too relaxing. He checked in to make sure the pressure was comfortable and was very respectful of my comfort during the massage. I would definitely recommend coming :-) The lighting in the room looks brighter then it actually is

Just had a prenatal massage here and my therapist did not seem experienced in this at all. I had to coach him quite a bit through the process. Which was unfortunate because it definitely made the experience less relaxing. I've had two other prenatals here before and they were great- I would just make sure to ask for a therapist that is specialized in this type of massage. Otherwise it will feel like a waste of money.

I have never been to a massage salon where I left not revitalized & upset. My masseuse was Connor and he asked me what areas I would like him to focus on; I mentioned my left shoulder is a problem area but please massage me all over except for my hair. This man did focus on my neck, a little on my back and one foot. He also kept asking me to turn my head in different directions. I've never had a masseuse who kept talking to me when clearly I want to be relaxed and fall asleep. After touching on those 3 areas, he had the nerve to say the massage was over after that. As a masseuse you should be able to manage your time. When he told me it was over, I asked already? He replied "sometimes we ran out of time". I then said "I thought this was a full body massage". He goes "they don't really want us touching legs like that" and left. -__- Wtf was that?!? I immediately got dressed and tried to leave. He didn't even leave the curtain unhooked for me so I have to feel around for the hook to unhook it from the outside. Mind you, this was my first time there and how to get out was never explained. I get out, head to the front and expressed what happened. The manager said she would assess the situation with Connor and gave me half off. I was using a gift card so it wasn't really about the money, it was about the service. I walk a lot at work and was so excited for this massage. What a complete letdown. It made me never want to come back. It looks like a nice place but clearly it's just for show. Oh and they give you unfiltered tap water! At least filter it or use bottled; come on you guys. This was just disappointing all around.

Love this place! Have the membership package and book almost exclusively with massage therapist, Kit. She is the best - attentive, personable and thoughtful.

Carmella is heaven sent and a true expert in their craft! I would recommend anyone considering this location to book with them

If I was rating just the actual massage it would have been 5 stars but this location is not it. It's between 2 dog stores so all I heard was constant barking it was really distracting. I hated that you don't have your own room with walls because I felt super awkward asking for anything, or requesting adjustments. I just felt like I really couldn't relax because everything was so distracting and I was so worried about ruining someone else's time I couldn't speak up. Also, coconut oil is not good on fine hair it can cause a lot of breakage, if you're going to do scalp massages try another option for people with fine hair like jojoba or olive oil.

Nice place, good massages. Sometimes IMPOSSIBLE to get someone on the phone to book a massage. The owner of this franchise needs to stop being so cheap and hire more staff.

Great spot for regular massages. Clean. Cute. Friendly staff. Be sure to book in advance if you can.

As someone whose had a lot of bodywork across the globe, Swedish is not usually my massage of choice. But having 3 options, I picked the signature massage THE NOW and it was fantastic. My therapist was Caylen, who has many 5-star reviews on Yelp for good reason. Sometimes a relaxing massage is not deep or a deep massage is not relaxing. Caylen balances both beautifully. It was 80 minutes of deep relaxation and working some tight muscles. I will definitely revisit when back in LA! PS -- yes, the dogs 2 stores down bark. Take the ear plugs that are offered or book when the doggy day care is closed.

The most average massage I've ever received. Honestly, probably below average. Don't listen to the social media hype. I really wanted to love this place! But alas.. When I was first greeted by my massage therapist, she seemed like she had just been running around and was completely out of breath. I feel like they're churning people out as fast as they can and prioritizing quantity over quality. You have barely any privacy because there aren't even real walls separating you from the other clients/massage therapists. There's just a thick canvas in between each "room." Additionally, there's either a doggy daycare or pet shop nearby and you can hear dogs barking your entire massage. Not super relaxing. I paid extra for the scalp treatment and deep tissue add ons. They just squirted a couple of drops of the treatment in my hair and lightly touched my scalp for a minute or two. Definitely not worth the money. The deep tissue add on was also a waste of money. My massage therapist had the lightest touch ever. Also, they massage you through a sheet like 80% of the time? If you do for some reason decide to come here, I'd recommend opting for a male massage therapist, so at least you know they'll be stronger and be able to get your knots out effectively. Just go somewhere else. This place basically felt like a greenwashed/trendy Massage Envy.

This was just a lame experience. The masseuse was nice enough, but she wasn't strong-enough to get my kinks out. Also, in terms of timing I definitely did not get what I paid for - I checked in for a 3:45 reservation, and after about 10 minutes of her asking what I wanted, using the bathroom, and disrobing, my massage ended at 4:30. From the other reviews, it looks like the quick cut off and including the time between checkin and the actual massage start is a common thing. For $110 for a standard 50 minute massage, shaving off those extra minutes is just lame. I definitely would not pay the same price to come back, and I'd ask for a stronger masseuse.

DO NOT GO HERE!! They made a blood vessel in my eye pop. Took no accountability. Told me I'd have to wait 2-3 days to speak to a manager and were laughing on the phone about what happened. There have the least costumer service skills I've ever experienced. The message therapist also tried to charge my friend $20 to give a firmer massage. They should be shut down. The massages are crappy to but that's the least of the bad of it.

Very nice people (this review is not about that) but there are two things that might be helpful for anyone who is interested: 1) After the process of signing in an showing my ID and vaccine card, I was very distressed to find that the person who was going to give me a massage is not vaccinated. Thankfully I thought to ask. While I understand it is a person's right to be unvaccinated (although I disagree with this position) it is mind boggling that it is OK to not disclose this to clients IN ADVANCE. (And they even said that it is the masseuses' discretion as to whether or not they even answer that question when asked - AND further: You cannot inquire in advance when making appointments) That seems wrong to require all clients to be vaccinated and yet not disclose any unvaccinated employees. This would be a huge waste of time if people trek all the way over there just to find this out, not to mention possible the risk of possible virus transmission. 2) You will be handed an iPad on your first visit with various legal things to read and sign (not like the old days of walking in to a place to get a massage and you know, just getting a massage with no drama lol) Others might not be disturbed by this but I was particularly upset at having to sign away my rights to legal action should any horrible thing occur - While I know this is unlikely to happen, "arbitration agreements" tie the hands of customers and keep them from being able to file ANY type of legal action OR a class action suit. For those unfamiliar with it, look up arbitration - You may be surprised. Almost never good for customers. Also: in arbitration cases, the mediator is always hired BY THE COMPANY which is why customers lose 80-90% of the time. I know issues are unlikely, but there is a reason that companies have this language in their contracts: To cover themselves. So, ummm, they think it is important enough to include.... Not the most relaxing things to find out in a massage place.

Update to my update. After writing my first update, someone DID reach out to me. They were SO accommodating and beyond apologetic for my experience. They offered me a free 80 minute massage to make up for the trouble. Well, I just got home from it, and let me just say, it was entirely different universe. It was the most relaxing massage I've had in my whole pregnancy (and I've had quite a few massages while pregnant). I owe it all to Kit at the WeHo location. I cannot recommend her enough if you're a pregnant mama. Not only did she work on ALL parts of my body this time (unlike my previous masseuse), but she offered some pregnancy/birth wisdom and tips too. I felt completely attended to, and Kit was really beyond wonderful. Thank you, The Now, for getting me to come back for one more try. I'm so glad I did!

I get a lot of massages at a lot of places but my massage with Kalen tonight may have been the best I've had. He literally transports you into this full experience with aromatherapy and his calming voice. I'm also a bodybuilder and it was therapeutic. The others here are good also but Kalen is 5 stars!!