Serendipity 3 - Upper East Side

NYC’s New Restaurant Openings

"Even though your weather app keeps saying summer is over, there’s never a bad time to get a frozen hot chocolate. Serendipity 3, a classic Upper East Side spot, now has a second NYC location in Times Square. The original opened in 1954—if they keep opening restaurants at this blinding clip, they’ll have a third location by 2095." - will hartman

Serendipity 3 Is Opening in Times Square | Eater NY

"Opened on the Upper East Side in 1954, I see Serendipity 3 as a mid-century hangout that became famous for its trademarked Frrrozen Hot Chocolate — a recipe so beloved Jackie Kennedy Onassis once tried to buy it for a White House party (Oprah later got it) — and for its celebrity patrons, from Andy Warhol (who used to barter meals with his drawings) to Marilyn Monroe. It began as an antique shop with a café in the back and later became a full restaurant filled with memorabilia: an antique clock (sourced from London), reproductions of Warhol artworks, Milton Glaser– and Seymour Chwast–designed stirrers, and a fireplace seating nicknamed the “movie table” where John Cusack and Kate Beckinsale sat in the Serendipity movie. The spot has broken several Guinness World Records, was referenced on Girls, counts longtime customers such as Cher, and remains tied to its founders (Stephen Bruce is the only surviving founder); it holds a beer-and-wine license and the restaurant owns the brownstone at 225 E. 60th Street. While the chain ships its Frrrozen Hot Chocolate mix nationwide, nothing replaces drinking one in the old-fashioned soda fountain glass." - Emma Orlow

Why Are Celebrities Launching Ice Cream Brands? | Eater

"A New York City scoop-shop chain known for releasing limited-edition celebrity flavors, using short-run collaborations with stars to generate buzz and drive demand for special offerings." - Amy McCarthy

"It’s really all about the frozen hot chocolate here, to the extent that we can’t really vouch for many of the other offerings on the menu. We do know that Serendipity 3 (named for its three founders, not three outposts) came into its own as a coffee shop. Nowadays, it offers a dense menu of classics (both savory and sweet), though kids really do freak out for the hot chocolate. Reservations suggested."

The New York City Kids Guide

"It’s really all about the frozen hot chocolate here, to the extent that we can’t really vouch for many of the other offerings on the menu. We do know that Serendipity 3 (named for its three founders, not three outposts) came into its own as a coffee shop. Nowadays, it offers a dense menu of classics (both savory and sweet), though kids really do freak out for the hot chocolate. Reservations suggested."