Roberta Oaks Hawaii

I have shopped for friends and family here over the years, enjoying the design and quality of products. This year there was a disappointing service attitude. Efficient and accommodating but as though they were doing me a favor by selling me 7 shirts and one dress. I has to ask for two bags and they should have asked if I needed 8. There is a spirit of scarcity I got a glimmer of before, but today…was surprising. I was saddened by it. It’s a jolly season and no smiles, no warmth and instead, entitlement.

l I normally wouldn’t post something, except when there is something I find absolutely ridiculous. I bought a nearly $20 key chain because I wanted something nostalgic from Hawaii. I opted not to get a bag, but instead asked for the wrapping tissue which is clearly displayed on the counter. When I asked for a single tissue, the person behind the cash register said, “um, we only use the tissue for clothes.” Right. Honestly, that is the most ridiculous excuse and put me off that I felt compelled to write on here, and will not shop there again. Thanks for the great customer service. How much does the tissue cost? Unbelievable…

Beautiful shirts and bandanas. Super helpful staff and a great location in Chinatown. Can’t wait to go back!

The store clerk chose a shirt for me. I came to this store 5 years ago, and at that time I chose one and the store clerk chose one for me. For some reason, everyone said "this is good" to the one the clerk chose, so I asked them to choose the one that suits me this time as well. Also, thank you for agreeing to shoot inside the store.

I will not purchase any more clothing from this store, and I do not recommend it to others. I’ve purchased nine shirts from this store. Unfortunately a recent shirt was mislabeled the wrong size or shrunk to the point of being unwearable after a cold, delicate wash and hang dry. Despite me being a repeat customer who has purchased nine shirts, the owner of the store would not correct the issue. Customers need to be able to wash their shirts without them shrinking down significantly. I’ve made my last purchase here due to the lack of customer service and inability for me to trust the quality of the merchandise.

Roberta is one of the sweetest ladies I've had the pleasure to meet. She has a cute selection of merchandise, for men and women. Her Aloha shirts are on point! And her staff are super sweet too. Support a local business and check out her boutique!

Great shop in Chinatown!! Awesome gifts; especially the candles and shirts. The staff is kind and helpful. I totally recommend the hip/fun Aloha shirts.

Best brands you can find there for sure. It’s all curated pieces and objects. I found some good fragrances as well. They carry dresses and play suit from Bali, Indonesia which are super cute. They also have menswear. Thao and Roberta herself offered us the best service, we will be back soon! Love this tiny gem.

I have shopped for friends and family here over the years, enjoying the design and quality of products. This year there was a disappointing service attitude. Efficient and accommodating but as though they were doing me a favor by selling me 7 shirts and one dress. I has to ask for two bags and they should have asked if I needed 8. There is a spirit of scarcity I got a glimmer of before, but today…was surprising. I was saddened by it. It’s a jolly season and no smiles, no warmth and instead, entitlement.

l I normally wouldn’t post something, except when there is something I find absolutely ridiculous. I bought a nearly $20 key chain because I wanted something nostalgic from Hawaii. I opted not to get a bag, but instead asked for the wrapping tissue which is clearly displayed on the counter. When I asked for a single tissue, the person behind the cash register said, “um, we only use the tissue for clothes.” Right. Honestly, that is the most ridiculous excuse and put me off that I felt compelled to write on here, and will not shop there again. Thanks for the great customer service. How much does the tissue cost? Unbelievable…

Beautiful shirts and bandanas. Super helpful staff and a great location in Chinatown. Can’t wait to go back!

The store clerk chose a shirt for me. I came to this store 5 years ago, and at that time I chose one and the store clerk chose one for me. For some reason, everyone said "this is good" to the one the clerk chose, so I asked them to choose the one that suits me this time as well. Also, thank you for agreeing to shoot inside the store.

I will not purchase any more clothing from this store, and I do not recommend it to others. I’ve purchased nine shirts from this store. Unfortunately a recent shirt was mislabeled the wrong size or shrunk to the point of being unwearable after a cold, delicate wash and hang dry. Despite me being a repeat customer who has purchased nine shirts, the owner of the store would not correct the issue. Customers need to be able to wash their shirts without them shrinking down significantly. I’ve made my last purchase here due to the lack of customer service and inability for me to trust the quality of the merchandise.

Roberta is one of the sweetest ladies I've had the pleasure to meet. She has a cute selection of merchandise, for men and women. Her Aloha shirts are on point! And her staff are super sweet too. Support a local business and check out her boutique!

Great shop in Chinatown!! Awesome gifts; especially the candles and shirts. The staff is kind and helpful. I totally recommend the hip/fun Aloha shirts.

Best brands you can find there for sure. It’s all curated pieces and objects. I found some good fragrances as well. They carry dresses and play suit from Bali, Indonesia which are super cute. They also have menswear. Thao and Roberta herself offered us the best service, we will be back soon! Love this tiny gem.

Roberta Oaks is one of my favorite stores in Honolulu because they offer truly Hawaiian made merchandise. I was drawn in by the exquisite artisan crafted prints of the Hawaiian shirts. They carry a limited number of prints, but the same print will be used for men's shirts, women's dresses and infant clothes. So a young family can get matching Hawaiian attire in these beautiful fabrics. They carry a broad range of Hawaiian upscale artisan merchandise. They had a limited selection of Aloha bags in the most recent patterns. Vintage style Hawaiian prints, locally crafted jewelry and a limited amount of home decor are among the shop's offering. The clerks were friendly without being overbearing. Prices were are a premium, but worth it to get genuine Hawaiian products. The shop is located in Chinatown. There is highly coveted metered street parking or a parking garage near by.

The best customer service one can ask for, Thank you so much with my shirt purchase, now that I know my size, I will be a repeat customer. Best, Danny from California

UPDATED to respond to the owner. Original review: This place was on our list as a must visit as we had seen it during one of our recent trips to the Island. I had researched the website, excited to buy local and support such a cute boutique. Upon arriving, whom I believe was the owner, was not welcoming. We felt like we were not supposed to be in there. Very disappointing experience. When a white male in a Hawaiian shirt walked in, she excitedly greeted him and told him all about their shirts and the store. We did not receive such an intro or a welcome. Suppose next time, if there is a next time, I'll be sure to walk in with my white friends. In response to Roberta's reply, I have left her message for clarity and transparency, please see bullets ** to indicate my reply. ~~~~~ Aloha JP. This is Roberta. I did review the date of your review and it was on a Monday, which yes, I was working that day and I do find this to be a very shocking review. Monday's are my solo day in the shop to not only get everything set up for the week, but also multi task with customers, ship online orders, etc. * * The store was empty until the white male customer walked in, only then, did she find herself no longer busy. We pride ourselves on hands on customer service, as well as the quality of products and experience. It sounds like you are implying that because you are not white that I did not greet you the way you wanted to be greeted. This is very offensive and let me remind you that Hawaii is a multicultural place where most all of our local customer base are mixed-race and myself and my staff welcome all to our store and do not discriminate. * * You are right in that the product in your boutique is of high quality. The artists who choose to do business with you are one of the reasons we wanted to visit your store. A family member actually bought items from your store. I didn't include this in my original review, however, since there appears to be a need to explain further, happy to do so, this way, everyone who comes to this Yelp page will get all of the details. My husband is black and your interaction with him in the store is what prompted this review. Any time he asked you a question regarding a product, you stayed in your chair at the register and made him feel extremely uncomfortable. There was a lack of customer service and attention while we were in the store, however, you immediately left the front desk to discuss the origin of your designs and products to a white male customer upon his arrival into your place of business. This leads one to believe that we were not your ideal customer base. * * Now Roberta, we do not need to be reminded that the island is multi-cultural, as parts of our family and lineage comes from the island. It is offensive to feel unwelcomed in a store that was top of the list for visiting. As a non-brown person reminding a brown/black family of Hawaii's history and culture, to me, seems out of place. However, based on your original response, I imagine your next response is, "how dare you, I have brown or black friends." I'll wait. If you think you didn't get the greeting that you want, please remember that I am human and maybe I couldn't get to you if I had a store full of people. * * Again, we were the only customers in the store at the time of the visit prior to the interaction and joy given to the white male customer. Part of being a small business owner means having a list of a million things to do in one day and never being able to get to all of them. * Sure, like greeting customers who do not look like you isn't a priority. No need to explain, we experienced it first hand. It must be a luxury to have the time in your day to write a yelp review where you scratch me off as racist because you didn't get the greeting that you wanted. * When one is on vacation, the luxury of time is abundant. Nailed that one, Roberta. It is not just the greeting, it's the level of customer service, which, from first-hand experience, you are capable of, just depends on who it is. Unfortunate we didn't meet your requirements. It appears we were the target of your bad day, and continue to be.

Been in love with place and everything Roberta Oaks does for years! The new location is so lovely. For nearly every birthday for friends and family, this is my go to spot. I've picked up two of 3 wedding anniversary gifts from here (would be 3/3 but we were out of state). The plan is to go back again tomorrow to finish my Chrissy (Australian for Christmas) shopping

It's a nice little store downtown. Parking is not the greatest. Their products are of high quality and they have some very nice men's aloha shirts, but it'll cost you. I bought a fragrance oil. Took it back the next day and a lot of their products are nonrefundable/returnable. I didn't even open it, I just wanted to exchange it for a different scent. They would not let me. I could understand if I wanted a refund, but I just wanted to switch products. Most of their non clothing products are final sale, and I feel that the employees should let you know at the register, instead of finding out when it's too late. The return/exchange policy is not customer friendly.

Wonderful service, Great selection, will absolutely come back again. Employee behind counter was very helpful and polite!

Been a loyal costumer for a decade. No other aloha shirt brand looks good on my husband. He only wants to wear Roberta Oaks. Other brands are big and boxy but the tailored fit on the ROs is the only way to go! I also have my cat (Mr. Whiskers) and ferret (Officer Butters) wearing her adorable pet scarfs now. I got the whole family a matching aloha shirts and pet scarfs today we are going to take our holiday photo in them! FYI best shop staff in Honolulu!

Didn't purchase anything, but I loved the service and ambiance! You have to be buzzed in to the store, but the workers are very attentive and are always watching the door for when someone wants to come in, and to leave. The selection is very cute - gifts (mugs, incense, greeting cards), men & women clothing, candles, mirrors, jewelry, etc. It's a very small store but it's nicely organized and easy to navigate, to see if they have whatever you're looking for. Prices are on the high side.

The blue breeze orchid shirt that I ordered online just arrived today and I have to say wow gorgeous!! Love the shirt, and the modern slim fit is great. I was looking for a slim fit aloha shirt and now I have found Roberta Oaks!! I don't want to disparage other brands so I won't name them but I find most aloha shirts just too loose and baggy. I will order many more online and hopefully when COVID-19 is over, I will get to go the store in Honolulu. Thank you. Love the shirt and the fit which is very slim, modern and hip. Appreciate that there are still people that create and make beautiful high quality products!

Best shop to find very special aloha shirts! Staff is amazing. I was lucky and got to meet the designer Roberta Oaks last time I popped in. What an absolute legend! So creative! I should also note -- Roberta Oaks shirts are WAY more unique than the mall shops like Tori Richards and at equal and sometimes better price.

I was looking for an authentic new Aloha shirt for myself, and I bought three shirts at this store over the past 18 months. The shirts are made in women's or mens sizing, but they sell out of sizes quickly and often times I cannot find the size I need since their clothing runs small. Make sure you try on the shirts because they have a final sale type return policy. I really wish I could return items for store credit, as I would probably buy more things, but alas, here we are with their return policy. I like the fabric of their shirts, and it does well with the dry cleaners. Lastly, parking is a bit of a challenge as the closest parking lot is paid (and expensive), and the closest metered parking are usually taken.

I will not purchase any more clothing from this store, and I do not recommend it to others. I've purchased nine shirts from this store. Unfortunately a recent shirt was mislabeled the wrong size or shrunk to the point of being unwearable after a cold, delicate wash and hang dry. Despite me being a repeat customer who has purchased nine shirts, the owner of the store would not correct the issue. The owner states that washing the shirt caused the incredible shrinking. Customers need to be able to wash their shirts without them shrinking down significantly. I've made my last purchase here due to the lack of customer service and inability for me to trust the quality of the merchandise. Beware because the owner has a policy of not helping customers with a shirt that has shrunk to being unwearable due to a wash.

How can I shop in your store if you won't give me change for $1 to feed my parking meter?! Traffic and parking was brutal today in Chinatown due to the fact that it's UH graduation today and Mother's Day tomorrow. I needed a graduation gift and also some quarters to feed the meter... I approached the cashier and inquired about change for $1 for my meter. "Uh we don't do that here... you can try madre chocolate" was the response I got... So I took my dolla bill and my credit card to Owens & Co. Where's the aloha?

Happen to be in town during first friday (a monthly event in chinatown area) in Honolulu and stumbled upon this hip little shop. An eclectic mixture of items were for sale. They had clothes, lotions, hats jewelry, a blow up swan for your pool, and some really cute retro looking art work. Some things were a little on the pricey side but still affordable. They were also making some delicious cocktails for $3 donation the night we went too.

I was very excited to visit the new Roberta Oaks location. We ended up spending about $400.00. We walked out happy that we were able to support a local company (after many months of only buying things online). Due to the pandemic, we did not feel comfortable trying on clothes in the boutique but we purchased a matching set for my boyfriend, myself, and our dog along with gifts for friends. The next day, my boyfriend tried on his shirt and it was unfortunately too small. Disappointed that he will not be able to wear the shirt, we called the store to see if we could exchange for a bigger size (all tags were attached, we just tried it on). We were told that their policy is NO EXCHANGES which was surprising because this was not made clear to us at the time of purchase. We were shocked and explained that we were not informed. We were then told that it is written on the receipt. Firstly, when we purchased the items, the associate asked if we would like a receipt to which we replied "No". Secondly, if a receipt is provided that explains your policy, the customer would only be able to read it AFTER the purchase is executed. During a time when the world is gripped in a pandemic, your stance on exchanges, not refunds mind you, but exchanges is extremely callous. I was very much looking forward to matching with my family, but now looking at the print makes me so sad and reminds me of the hundreds of dollars we wasted. It is so disheartening that a company that prides and markets itself for local people, especially those that go out of their way to support them in trying times, in the end, only focuses on money, not making their customers happy.

nice boutique. visited Su to perhaps pickup some accessories or clothing on Father's Day...tho i am not a dad...but more than willing to benefit from a sale. sales rep. was very nice & helpful. i mentioned that most aloha shirts are boxy in cut and too busy in color & design for my tastes. she proceeded to explain most of their shirts have a modern fit - slim fit - and showed me a couple that weren't as busy. did not find anything, esp. since their sale was restricted...dads dont rate like moms...& rightly so. i said i would visit again as i am trying to update my wardrobe...which is happening slowly but surely...i am methodical, after all.

Cool, hip, urban is what describes Roberta Oaks best. Ladies, skip the aloha stores, the shopping malls and tourist traps and bring your guy here for a truly unique spin on a Hawaiian shirt. Roberta, the owner, is the designer and her men's shirts are all made in Hawaii. She sources unique fabrics which you won't see elsewhere which means your dude will be sporting a look which won't be mass produced. Patterns run the gamut from somewhat subdued to boldly colored. Ok, you've taken care of your man, now fill your shopping bag with goodies for yourself- cute sundresses, darling gift items, handmade greeting cards (courtesy of Roberta's sister), and jewelry. Oh, if a tall, charming, blonde assisted you with your shopping experience, that's Roberta. Tell her I sent you!

I was looking for incense as a gift and was directed here by yelp. It's a cute local boutique, but prices are steep. I really liked the scent that I picked out so I got it even though there are cheaper options elsewhere. They have some cute things here that you could buy as gifts. I like the unique hawaiian shirts and dresses. The employees were friendly, parking isn't difficult to find if you go at the right time, and the merchandise is cute. I might stop in again if I have time and I'm in the area.

Simply put: best, hipster, sexy, tight fitting, unique aloha shirts anywhere. It's the only place my husband shops for Hawaii attire- and he wears all those shirts on the mainland, too! He has also gotten a few great pairs of shorts here. On my last visit, I found two gorgeous dresses! Love the fun island flair but with serious style.

A tiny shop that packs a wicked fashion punch! I love the classic feel of Roberta Oaks' dresses and you will too if you love bright colors, ginham checks, plaids, seersucker fabrics, bows, and tailored bodices! I got a beautifully tailored knee length dress with a sweetheart neckline in red seersucker with a bright orange bow in the back. Too cute! (See my picture posted on the business page!) The dresses here make you feel cute and classic like you stepped out of the past. There's something that makes you feel so cute when you're in a girly bright dress! My grandmother was a seemstress in the 70s and she made great dresses in similar styles. Maybe that's why I'm so drawn to these! They also carry men's aloha shirts in vintagy prints which I love! They do run "slim" though, so they won't fit your beer gut if you have one! :)

Hi Roberta, This is in response to a reply you left. I would normally not respond to a reply like this and brush it off, however, I am honestly very surprised by your response as the business owner. The first thing you did was blame the customer! I am sorry you feel that the reason for the poor review was because of decisions WE made. I wanted to reiterate again that it was due to the lack of communication of your policies that we were not made aware of prior to purchase. We also tried to contact your store multiple times to make this right prior to leaving this review. Leaving a review was not our first or even second resort to try to reconcile this. Secondly, although I am sure that you would have encouraged us to try things on or explicitly told us about the policy, you did not help us. You were not in the boutique. How can you blame us for our actions that day what happened that day and know what the associate did or did not do if you were not there? I also work in retail sales, so I am very familiar with this business and how challenging it can be during this time. I would hope you understand that some people do not feel comfortable trying on clothes during a pandemic not feel the need to blame the customer feeling this way as the reason for the misunderstanding. Everyone's comfort level is different which I hope you would respect for personal reasons. If you do have an extremely strict policy, it would behoove you to perhaps get the customers initials next to the policy to make sure they saw it before purchasing. Also, you mentioned that you do not want to accept exchanges for "the same reason I did not want to try clothes on in the store". Trying on clothes in the dressing rooms exposes your items to anything that person has touched prior to coming in or any items they bring in with them. Returning items due to not sellable condition is one thing, however this shirt was just taken out of the tissue paper, tried on once (not even buttoned up). I assume you have products to disinfect clothes after the customer tries them on? All of that aside, I am mostly shocked at how you treat a first-time customer who simply misjudged your sizing. If you had just offered to exchange the shirt for a size that fit, we would have returned repeatedly to purchase from you knowing what size we needed. As a small business I would hope you would understand how valuable this is. It is silly to think back on it now but the reason I ended up in your store in the first place was that I had a co-worker who wore a shirt to work and I liked the design. He purchased it from you a couple weeks before we did. He was a first-time customer like us, and upon receiving the shirt, it was too small. He was also unaware of the return policy but somehow was able to contact the store and exchange for a bigger size. He was not blamed for his actions. I am not sure why he got a special treatment, but it is obviously not extended to everyone. I really wish this worked out as your designs are very nice, I would have loved to be your longtime customer, but now I know the person behind the brand. I wish you all the best.

I love this clothing store. A friend took me here during a TedX Honolulu intermission, and it was here that the fateful encounter happened... the shirt of my dreams. retro white with black small dots, perfectly cut at the shoulders and slightly slim at midsection with... SNAP BUTTONS!!!! KLJAFJLKDJFJDF I CAN NOT RELAY THE DEPTH OF MY EXCITEMENT ABOUT THOSE SNAP BUTTONS IEJRWQIRJEJF I LOVE LOVE LOVE SNAP BUTTONS. It's OK to be Clark Kent in a snap button shirt because you can just rip that shirt off! I am so happy that Roberta made this shirt. I met Roberta on Black Friday - so good to see a store owner waking up at the crack of dawn like the rest of us to ring up customers. I inquired about more men's short sleeve, button, collar shirts and she said "I'll be bringing in..." Knee-jerk reaction *SLAMS HANDS ON COUNTER & LEANS FORWARD INTENTLY* Me: ARE YOU ROBERTA OAKS?!??! *might have spat, not sure* Cashier: Yes! Me: *doesn't let her get a word in* OMG I LOVE YOUR MEN'S SHIRTS *...regains compusure* Thank you for opening this fine clothing establishment. Bonus points for handling a crazed fan with relaxed composure. Verdict? LEVEL UP TO THE LOCAL CLOTHING BOUTIQUE SCENE! Quality clothes. Unique designs. Great owner and service.

The men of downtown are an interesting breed. You can inevitably determine their personality by the brand of aloha shirt that they wear. Reyns inevitably says you are have either made it or well on your way, Kahala is the tradition, and Rix says your young and upcoming. Yet, what if you don't fit the mold? What if you want something different that says "Bam!" Well..then it it is time to head to head to the edge of downtown and hit up Roberta Oaks. Its small. But it serves up an amazing selection of unique and original styles. The patterns/prints are definitely trendy and different. While the fit is definitely for the modern gentleman. If you're lucky, you'll meet Roberta herself. If not, her staff are really helpful and able to assist with the size and styles you need. Plus you get to support a local business that is just fabulous! Oh...parking, I know, it can be a pain. But there is a municipal lot right across the street!

This business is horrible I would not recommend it to no one all the other reviews that are only bad are all true I walked into the business and the woman stopped me before I could even close the door behind me and told me out of nowhere that she had to run an errand. and I seen her sitting down at the desk doing nothing she ran to the door just stopped me to tell me that she's leaving right this second and I asked her why is she closing and leaving and she couldn't really tell me if she was trying to make something up but it was because she does not like the way they look so I was being judged and discriminated, please don't waste your time coming out the stuff that I seen in the shop from 3 from the window wasn't even nice

Service here is very friendly & informative. I love window-shopping on Tuesdays and Fridays before going to wine tasting at HASR next door. I bought my boyfriend an aloha shirt here for Christmas and got a gift receipt. Although the shirt fit, he did not love the colors I picked out (too pink), so we came back together and he was able to exchange it for a different style. In the end, he was extremely happy with the shirt/style he got, and was able to wear it to our holiday parties. I love that they can be both business casual and classy! Such a great place to shop and support local business. Highly recommend!

If you are looking for authentic​ one of kind Aloha Shirts this is the place. Old school meets modern fabrics. This store is filled with unique authentic gifts, not your​ traditional​ shop. Roberta isobviously​y super talented and this is a great shop to check out when in Honolulu.

This was a great little shop located in Chinatown. I'm not sure if Roberta was the woman who helped me in the store ( I think it was ) but whomever helped me was extremely helpful. I ended up with a great looking Aloha shirt that was locally made. A bit pricey, but very nice.

Everything about this store makes it a worthwhile experience...from Roberta's unique fashion and jewlery design to the decor to Roberta herself. The clothing all made in Hawai'i, and the jewlery have recycled componets that are edgy yet finished. It takes a lot for a non-retail shopper to rave, but RO is a definite stop when I am in Chinatown, especially on First Friday.

This is my one-stop shop for gifts and for myself. Roberta Oaks has a small but great selection of dresses, aloha shirts, bags, jewelry, and some bath/kitchen items. She has some of the best selection of Hourglass Lilly dresses and it is a pretty good deal if the dresses make it to the sale rack. If you are visiting Hawai'i and want something unique from the islands, I recommend an aloha shirt for men and an accessory from a local jewelry designer for women. The shopping experience is best on a First Friday when staff serves complimentary mixed drinks as you shop.

This place is awesome, my favorite aloha shirt company in the aloha state! I saw an "uncle" wearing one at my uncle Buffalo Keaulana's 80th birthday party, and asked where he got it from because I absolutely had to have it. I ended up finding this beautiful shop and purchasing that exact shirt. I, in turn wore it to a wedding in San Francisco and had a couple approach me the same way I did at my uncle's party! I have recently returned for more shirts for a couple of upcoming events out of state and I am pleased to say I found more of what I love about this place. The staff was very helpful and helped me find the perfect fit and design for the tone I was looking for! This is was the same day I went to Reyn Spooner and thrift shopping for alternatives on both ends of the price spectrum!

I had an amazing experience here! The minute I walk in, I got a friendly greeting by Roberta herself as if we've been long time friends. I was on a mission to find the perfect cocktail dress for a wedding. Of course I fell in love with all the different styles and color combinations - vintage meets funky modern with a girly-twist! It was not long before I couldn't decide on just one. A midst my dilemma, Roberta, who was providing her stylistic feedback this whole time, surprisingly pulled out a dress from the rack that she thought might look good on me. and YES, of course, she was right. In the end, i came out of the store a very happy girl who had an awesome shopping experience. If it weren't for the excellent service and genuine feedback, I wouldn't have been able to make a decision myself. Bottom line, if you're looking for a one-of-a-kind dress that looks good on all body types, visit this place!

Almost wasn't able to visit the shop because Roberta was grabbing some lunch, but LUCKILY as we were walking away from peeking through the windows she hollered at My Sister and I about coming in. So we did...and boy I'm happy I did. I liked her modern take on the classic Aloha shirt. The surprisingly fun prints and patterns really caught my eye. I liked the slim fit on the shirts too. She even gave me 10% off a shirt because it was the last one in stock! Most of all, I really enjoyed Roberta's energy and personality. She chatted with us for a bit and got to learn about her journey to Hawaii and getting into making her own clothes. I'm glad there's an online shop, I will definitely be checking that out for future items.

Roberta Oaks is a gem! Her designs are fresh and crisp, fun and youthful. I really love the shirts I've purchased there...island prints and colors with an eye towards dressier cuts and details. All her designs are made in Hawaii, which itself is a good reason to shop there. Women's fashions are upbeat and creative. She uses cotton that has a crisp finish, not so relaxed, and well suited to slimmer bodies. I also find little accessories that make nice gifts. Really a great place if you are looking for alternatives to shapeless island styles.

Yelp Challenge #20/100 The absolute cutest boutique known for their handcrafted clothing right here at home. Their Aloha shirts are definitely a piece you want to see in your closet for both men and women. If you're lucky you might even find matching shirts for you and your hubby :) The cost of supporting local does have its price and a lot of the pieces here are a bit on the high end for my taste, however, I constantly find myself strolling in every time I've been in Chinatown since discovery in hopes of falling in LOVE with that one Aloha shirt I cannot live without. With that being said, their stylish sunglasses are surprisingly cheap and has become our new go to place for cheap and hip shades! This is the type of place anyone can walk out with something, but for me it's one of those stores that makes me want to work so I can trade some of that hard earned bacon for THE perfect Aloha shirt!! Definitely take a peeksy because the girls at the counter are always friendly, the ambiance is fresh and you might walk in thinking Aloha shirts are for boring corporate folks (no offense) and walk out an Aloha shirt fan!

A locally owned small business by the cutest, sweetest owner Roberta Oaks. While her clothes are pricey, they are made and designed 100% by her. We stepped into the shop late on First Friday. She helped my friend pick out a nice collared shirt. The jewlery was really cute as well. I loved the vibe in the store and she was very friendly and welcoming. Are the clothes expensive? Yeah. Could you get a better deal elsewhere? Yeah. But, really, you're supporting a small business and buying from a caring, down-to-earth, amazing person. I would recommend her store to anyone! Cheers to Roberta Oaks!

If you're looking for something special to make you feel special this is the store to hit FIRST! I found the greatest aloha shirt I've ever seen and snatched it up right away. There is a great selection of men's and women's clothing that you'll never find anywhere else. The owner and the people who work in this store are very kind and helpful. It's a nice laid-back store so you can take your time, try things on and ponder what works best for you. What you will find here are lots of really unique gift ideas and awesome clothing styles and accessories that you won't find anywhere else. Shop for yourself first, then shop for gifts in this great boutique.

Love love love, roberta oaks. If you are an ecofriendly, outgoing type this line is for you. She also sews her products locally, and yes she is not from Hawai'i but she supporting the local economy investing locally. There is a dress for everyone in this store and every body type. Her fun prints are exciting and eye catching. Some people complain about her price point but honestly if you don't know your fabrics and anything about Hawaii you may complain. Her fabrics used are expensive and she gets her things sewn in Hawai'i and labor and rent in Hawai'i is not cheap. She always has a smile on her face. One example of how amazing shopping there is that she had a website sale that was better then the in-store sale and she gave me the website price. Parking is a con for the location but if you work downtown it is a must lunch stop. Whether you need an outfit for a party or just to hang out, a must have in any girls wardrobe.

Every fashion forward man should have a few aloha shirts in their closet from Roberta Oaks. I actually was at the airport and saw a dude in this colorful aloha shirt walk by me, I turned around to ask him where'd he get his aloha shirt from. Unfortunately, when I visited some of the styles that caught my eye didn't have my size :-(.. However, I was still able to find a few shirts and walked out a happy young man.. I will be sure to spoil myself with a few Roberta Oaks shirts come Christmas time... The price is on the higher end but you get what you pay for and these aloha shirts are QUALITY!!!

Me in anything floral print, aloha shirt or not, was not something anyone would ever expect. But, the nice girl at Roberta Oaks found one that fit my style. They had some pretty cool polka dot shirts as well. I am an athletic guy. Finding shirts that are not baggy at the stomach was an added bonus! This is however almost strictly a shirt store for men's clothes. They did have some shorts and one pair of pants, but that isn't their thing. I just spent 4 months in the tropics. I wanted an outfit that fit my style but said, "I just spent 4 months in the tropics." The shirt I got from this store fit the bill perfectly. I can't wait to wear it for my gal upon my return home!

I've been a Roberta fan since she was doing pop ups at discos years ago. Her shop with jewelry, clothing, books, incense, sunglasses, backpacks and more is always clean and bright and humming with a laid back vibe. Highly recommend. Parking on the street (meters take credit cards) or in the Chinatown Municipal lot right across Pauahi. Check her out. Aloha

I've quickly became a fan of Roberta Oaks... Through the recommendation of some friends from Conde Nast, I made sure to stop at Roberta's to pick up some "not-so-cheesy/touristy" souvenirs. The shirts are beautiful and locally made.

In full disclosure I have never been to the retail store on Oahu. I did however find one of their Aloha shirts in a boutique retailer on Kauai / loved the design so I ordered it online from Roberta Oaks. I have two shirts now and will likely add to the collection. I love Hawaiian shirts and really appreciate small clothing manufacturers like Roberta Oaks and Surf Line. Product quality is very good, designs are great, and most importantly, the shirts are MADE IN HAWAII (not some far flung sweat shop half a world away).

I don't know where I should start with this post. Maybe I should start at their voicemail. The beginning of the voicemail there's a greeting and then she goes in to the hours of operation. She says ( literally) don't leave a message because it doesn't get checked frequently! LOL!!!! " just call back during business hours" then something like have a good day, Aloha which sounds fake. Called back and someone (assuming the owner because it was the same person on the answering machine) picked up and I asked for a specific kind of product hoping they had it or something similar. She sounded as if she rolled out of bed answered the phone and I was interrupting her. Not helpful at all, very short and abrupt. What I would have wanted to hear and what would have benefitted their store was " guess what we don't have anything like you're describing, but I invite you to come down to the store and I'm sure we can find something". The funny thing is knowing me, I would have. Today you lost a potential customer and I will share this with all my friends. I honestly have been wanting to come down to the shop since seeing your add in FLUX. I work in downtown and know a lot of people in the industry. Why would someone be so rude and not willing to help? You have nothing different then stores in Chinatown Ala Moana or anywhere else. Awesome service at the end is the deal breaker and what brings people in to create life long relationships. If you've worked this hard to build this store, I'm sure you can work just as hard with service. Aloha!

This is a lovely independent shop with original fashion, unique trinkets and photo cards of interesting visual snippets that caught the owner's eye during her travels. I just adored the flirty and fun dresses. K even liked the Aloha shirts, and he has long stated that he hates Aloha wear for men. He reconsidered his position after seeing Roberta's shirts made with unique fabrics and patterns. The carnation shirt in particular was his favorite.

I love visiting this store, I could easily spend my entire paycheck in this place. The staff is always extremely friendly and super helpful. They truly make you feel like you've been friends for years. Even when I just plan on browsing, I often leave with a new treasure. I have fallen in love within the walls of this store several times. There is always something new and special to find. Despite wanting to keep this place a secret gem, I advise you all to visit Roberta. I hope you all fall in love just as I did.

Love this store! The best part is that Roberta, herself, serves up fantastic customer service. I went for a new years outfit and she was having a huge sale. Now these are what I call dresses! I love how her dresses fit me snug in the boobs and flowy from the waist down. Would love to see pockets in the dresses.

Roberta Oaks makes some deliciously cute dresses, perfect for island life. She sells these lovelies online and I've found a few dresses in other boutiques around Oahu and even at Pink Stripes in Santana Row, San Jose once upon a time. Her store is also her studio, so her hours are limited: they are listed as 11am-6pm Thurs. and Fri. and on First Fridays til 9pm. I wandered by and saw her inside her closed shop and she graciously opened it for me! Of course, I dropped some dough for two unique dresses. I love how she uses vintage swimsuit material and bamboo fabric. She has recently designed some sick jewelry that incorporates car decals into blingy necklaces and bracelets. I heart RO!

Cutest shop in Chinatown! Great pieces, jewelry, and men's aloha shirts! Love the sunglasses too and such a great deal, I think they are 2 for $20! Designer is on hand to chat with you about her pieces. Great experience!

Roberta and her store are awesome and a must visit on a Chinatown shopping trip. Roberta has created a warm and inviting store full of clothes, jewelry, and other items as unique as Roberta is. My person favs have been the diverse, local jewelry offerings and funky sunglasses. She really focuses on ensuring her customers have a great experience in her store and providing them with lots of background info on all of the items. She also posts new items on instagram so you always know when something of interest comes in. This store has quickly become my favorite store in Chinatown. Check it out!