Primo's

"Since it opened in 2018, Primo’s has been a highly underrated spot to grab a well-made cocktail, listen to good music, and take in a scene without having to deal with a huge crowd. The Tribeca bar, with its chrome accents and velvet furniture, has a sort of Art-Deco-hotel-lobby-in-Milan thing going, and it’s the rare downtown establishment where you can pop in on a weekend and plausibly find an open seat. If you want to play it safe, make a reservation." - bryan kim

"What It Is: A cocktail bar in the Frederick Hotel in Tribeca Perfect For: Dancing, Drinks And A Light Bite We initially thought Primo’s was going to be just another hotel bar in Tribeca. But despite its location off the lobby of the Frederick Hotel and the $22 martini on the menu, this place is actually pretty fun. We recently sat in the bar room up front, which looks like a set from The Life Aquatic, with conch shell lights, velvet furniture, and servers in matching red jackets. All the cocktails we tried were good, and later in the evening, they opened up a separate room in the back with a bar, DJ, and dance floor. The Verdict: This place works for dates, dancing, or even drinks with a client, so it’s a good spot to know about in Tribeca. We’ve added it to our Bar Hit List." - hannah albertine, bryan kim, katherine lewin, hillary reinsberg, chris stang, matt tervooren

"Despite its location off the lobby of the upscale Frederick Hotel, Primos is actually pretty laid-back. The bar room up front looks like a set from The Life Aquatic—with conch shell lights, velvet furniture, and servers in matching red jackets—and there's a room in the back with a big dance floor. Not enough people seem to know about Primo's, so if you’re looking for a cool downtown spot that doesn’t get too crowded on weekends, this is one of your best options." - Carlo Mantuano, Matt Tervooren, Kenny Yang, Bryan Kim

"More people should know about Primo’s. This Tribeca bar looks like the fancy wood-trimmed lobby of an Art Deco hotel, and it never seems to get too crowded, even on weekends. With its quality soundtrack and velvet furniture, Primo's is equal parts cool and low-key, and it’s perfect for when you want to impress someone without seeming like you’re desperate for their approval (although maybe you are, and that's fine)." - Bryan Kim

"Primo’s is a cocktail lounge in Tribeca, also known for its sceney nightlife and signature Art Deco glamour, and is one of Aisa Shelley's hospitality projects." - Emma Orlow