MOGMOG

If you’re looking for a true taste of Japan in our city, this local Japanese grocery is a hidden gem that delivers on authenticity and quality. From the moment you step inside, you’re transported to Japan, with shelves stocked full of imported goods that are often hard to find elsewhere. Whether you’re searching for specialty sauces, premium matcha, or the perfect ingredients for a homemade ramen or sushi night, this store has it all. Each product is carefully curated, ensuring that only the best from Japan is offered. One of the highlights of this grocery is its fresh sushi and snacks. The sushi, sashimi and other Japanese snacks made daily with the highest-quality ingredients. It’s fresh, flavorful, and prepared with an attention to detail that reflects true Japanese culinary standards. Overall, this Japanese grocery is more than just a shopping experience; it’s a cultural journey that brings the flavors of Japan right to your doorstep. If you value authenticity and quality, this is a must-visit spot!

LOVE Mogmog which has nice Japanese food options! Their foods are really authentic and devious! Want to try all of bowl!

Found this little gem on Red book and really wanna visit it .Finally I went after work today, bought a salmon sushi bowl and something else. Products in the store are very different from other Japanese marts in the city, very unique. The sushi bowl is beyond my expectation, tasted very fresh and like it’s from a sushi restaurant. especially the rice! awesome!!! I definitely will come back again. ( i really want to try the peach daikufu but it was sold out)

The only Japanese little market in the neighborhood with lots of sashimi sushi bento seasonal product options The store is not big but has great selection of products

My new favorite spot. They have really great foods to try and lots of variety items. The customer service here is wonderful and the staff is so welcoming. High quality fish for an affordable price and even some more expensive big ticket items I’m really tempted to try! I love that they have little notes and information about the history of many of their items so you can really learn a lot about Japanese culture and history just from this little store. They are extra kind to the little ones too which is greatly appreciated by parents. I’ve been trying all the sushi places in NYC but this so far is my favorite. Fancy Restaurant quality ⭐️

Awesome selection of pre-made Japanese meals, appetizers, snacks and desserts plus some pantry staples. I recommend the rolls and sushi bowls!

I’m literally in *love* with this place. I only get one thing, and that’s several boxes of their sushi dons… my fav is the premium kaisendon, then chirashi, salmon and ikura don, tuna don…. Which is basically everything there. The premium kaisendon… it’s like being back in Japan… where fish quality is super high and a lot of attention is given to the details. Shockingly, today’s kaisendon had whelk… which I haven’t seen outside Japan… as well as several cuts of Japanese fish (like kinmedai) that were lightly grilled. If you closed your eyes and just tasted the food, you wouldn’t never in a million years have thought that this came from a neighborhood konbini. They also sell premium items like Hokkaido uni, several grades and brands of matcha/sencha/etc, premium snacks, and some ceramic items.

Super worth!! Love the cute Japanese bevs and snacks 🍣Premium Kaisen Sushi Bowl $48 🍣Mogmog Chirashi Sushi Bowl small $24

Cute little Japanese market a a couple of blocks away from the Vernon stop. Has a variety of Japanese items, such as beer, desserts, frozen foods, noodles, and sushi ingredients. (Along with pre-made rolls that tasted pretty good) Staff was super friendly and knowledgeable when I asked about how to make sushi rolls and what ingredients would be needed. They also took the time to go to the back and make a small cup of spicy mayo when I had inquired and they were out of stock! Great neighborhood gem. Not necessarily a place where you can get all of your weekly groceries, but definitely has something for everyone. Would recommend checking out, especially if you enjoy Japanese cuisine!

My brother has been sending me Mogmog's stories for months, and we have both been wanting to try it for a while. Our commitment to going to Mogmog, which is primarily a Japanese convenience store with some cooked food / food you can get for takeout only (they do not have seating), snacks, produce, and various frozen goods,was so strong that even though it was an ugly, rainy and not particularly warm day, we decided to go and get some food and figure out where to eat it nearby later. Mogmog isn't particularly big - it has some goods you can use for cooking, but definitely not a supermarket. They had so many interesting things, including various housemade desserts, rare and expensive fruit like crown melons, fun snacks, and our primary reason for visiting: bento boxes, onigiri, and raw fish bowls. The things we loved: the raw fish bowl (sorry I am forgetting what they call it exactly but it's basically chopped raw fish and rice) was as delicious as it was beautiful. It was so good and I would absolutely come here again just to have the raw fish again, although I'd advise coming a little later in the day / not first thing in the morning since it seems they don't have it early in the morning. But maybe that was just the day we went. We also really liked the shiso sour cream popcorn we got as a yummy snack, and I got some Japanese corn ball snacks that are very much my palate of chip / super yummy. I found the onigiri not very impressive (my go-to/fave for onigiri in NYC is still Yaya Tea and I don't think it's just because of nostalgia). I liked the bento - not necessarily the main fish we got, but the various things in the bento (we did not know what it was lol) were so yummy. The Nichinan lemon soda was not good / our flavor palate aka not sweet at all, but we love trying things that are from a specific place. I love corn but the corn yokan was not particularly memorable to me (it was my least favorite corn thing I had all day and I had at least three corn things). Nevertheless, the variety of lovely things to try and the sheer deliciousness of the raw fish makes this a definite five star. Very much also worth trying, and also I'd go back and have recommended to friends. The staff also seems nice and good vibes, they were chatting with some customers who seem to be regulars.

Stopped by mogmog after a walk to the waterfront! I got the salmon ikura bowl which was super yummy! The salmon is really fresh and the ikura tastes great as well. They had a special collab event with JR while I was there so they had some special items and had a yuzu shiso drink that was super delicious and refreshing! Mogmog has so many great Japanese culinary products and foods and their fish is great quality as well! Definitely recommend stopping by :)

This mini Japanese supermarket is located in the heart of LIC and offers authentic Japanese food and products. The customer service was friendly and helpful. I browsed the shop and saw they offer ceremonial grade matcha, boxes of sea urchins, and much more. ORDERED: Takoyaki: came in 6 pieces. Very flavorful. Salmon burger: it was delicious. I like how they don't use buns. Matcha latte in a bottle: it was good They have seating outside. There's a garbage can by the tree along w paper towels for our use. Will be back!

Awesome Japanese grocery store where the highlight is the fresh-made sushi! I tried the following: + Spicy cod roe rice ball - perfect + Eel avocado roll - perfect + Chirashi sushi bowl - excellent + Kaarage rice ball - only letdown, dry Will be back for more sushi rolls and the salmon & ikura sushi bowl.

Found this Japanese mart next to a coffee shop I met a friend at. We stopped by to check out the small selection of groceries and snacks along with the pre-made rice bowls, sashimi and sushi section. I grabbed a SALMON & IKURA SUSHI BOWL (25.00) for a bus ride back and it was good! The salmon pieces are a bit thin but high quality, the ikura was so juicy and didn't taste that fishy and overall, I'd say it's more of a snack size than a full meal. I'd recommend stopping by if you need Japanese groceries, want the snacks or just craving a pre-made rice bowl or sushi!

Cozy shop offering diverse Japanese market with great selection of Asian snacks and drinks. Food: - Fresh, delicious $6-7 sushi rolls and sashimi - Highlights: Salmon rolls, salmon avocado rolls, tuna rolls, fatty tuna - Also offers poke bowls and onigiri rice balls - Perfect for quick sushi/sashimi cravings Service: Friendly staff Overall: Excellent spot for affordable, fresh Japanese fare. Regular stop for quick, satisfying sushi.

Amazing location. You can have everything you can think of Japan. Everyone is very nice there. I like the freshness of the fish and all the fruits and everything, they are so fresh and looking good, of course, they are tasty. The way they setup, you will feel like you are in Japan! Specially, once you walk in the store, everyone say "irasshaimase" いらっしゃいませ. I love this place. I have been there a few times. And I will go there repeatedly.

Stumbled across this Japanese Small Market in LIC , carried sushi and snacks. Picked up some Lychee Sodas . Owner was super nice and offered free snack to my 2 year old nephew !!

I LOVE this place, and I'm actually so glad I live somewhat nearby. I actually don't go as often to Mogmog as I'd like to, but I'm due for a trip soon. I love that there's a nice place for us to get great quality fish nearby, and we love that it's also a nice little Japanese supermarket that has Asian snacks and drinks (and that we don't have to travel too far to get it)! I do think that it is a bit on the pricier side, but I find it worth it, and I don't mind spending the extra bucks for quality and convenience. I'm not sure this is a location I'd visit more than once if I didn't live nearby, but it's definitely a nice place to try at least once! We normally get (and love) the chirashi bowls. Staff are friendly--though at the end of the day, it is a supermarket, so they won't be over the top with their service. I am excited for my next chirashi bowl from Mogmog :)

Super cute small Japanese market with sushi/bento boxes! The perfect quick lunch spot :) Service was very friendly and loved the selection of snacks and goodies here. The cod bento was honestly so delicious!

Only the freshest and tastiest chirashi bowls to go here! Staff are super friendly and helpful with whatever you need. Mogmog houses unique japanese groceries with fresh to go style bowls. Will definitely be back when in the area!

(Overall: 98% | A) - Mog Mog is a Japanese market with a lot of high end ingredients available -- its clean and fairly priced -- definitely worth a visit. I got this beautiful Chirashi bowl that tastes as good as it looks. There's an abundance of fish and everything blends nicely together! Highly recommend! IG: @amei.eats

Mogmog is a small Japanese grocery store located in LIC. You can find snacks, cooking ingredients, and most importantly...a variety of sushi rolls, chirashi bowls, sashimi, rice balls, bento boxes! The price is definitely not cheap but consider the restaurant grade chirashi bowl you are getting, I honestly consider it worth every single penny! Besides chirashi and salmon ikura bowls, we also tried out a few things there: - karaage: well seasoned, but since it was pre-made, I personally am not a fan of the texture as it has been sitting there for a bit - rice ball: had a good amount of filling, will recommend giving their rice balls a try!

Japanese market selling everything you need for a at home Japanese gourmet meal. Wide selections was impressive and everything was so fresh and beautiful presented!

Normally I'd rate Mogmog an overall 4 for quality and experience but my recent visit to Mogmog left a bit of a bitter taste. I've previously stopped by Mogmog to buy some premade food sets & snacks and it was tasty and ordering was straight forward. My most recent visit to Mogmog was a Saturday in late July on one of the hottest days with temperatures around 90 degrees. I picked up a salmon don that was pretty good & my boyfriend had a karaage set. There are a few seats outdoor in front of the store so we took a seat to eat. Since it was so hot, we decided to order a matcha kakigoori/shaved ice to share. We waited for about 30 minutes before I finally went in to ask the staff when we we might get our kakigoori. The staff apologized & said there were many orders ahead of us (I only saw two other parties sitting outside) & that it'd take at least 15 more minutes or so. If the kakigoori was going to take at least 40 minutes to come out, I wish the staff would have given a heads up so we could opt out of buying it. After waiting 45 minutes from ordering, they finally brought out the kakigoori but they brought out the wrong one, a strawberry kakigoori. It was frustrating as my boyfriend was dealing some symptoms of heat sickness & had wanted something to cool him down. And after waiting 45 minutes in the heat outside, to be brought the wrong order is very disheartening. They were apologetic and gave us one cup of cool tea as they brought the wrong order back. After waiting maybe 10 more minutes, they finally brought out the correct order of matcha kakigoori. The kakigoori was tasty and cooling but I wish there had been better communication on the staff's part. The store itself is run by authentic Japanese staff so I'd still like to come and support them in the future & try their other foods, especially has my other experience visiting has been pleasant so far.

The weather was in the high 80s today. My commute from Bayside to LIC was an hour. Mogmog is located in the heart of LIC and conveniently within walking distance from the Vernon Blvd - Jackson Av subway station. I informed one of the employees about my food allergies. I couldn't wait 15 minutes for the kitchen to make an eel roll without avocado. Drink: Yuzu Sparkling Juice - refreshingly delicious Food: Salmon Burger - The salmon burger was my favorite. The sauce, salmon, and string beans were delicious. Karaage Fried Chicken - I am not a fan. Bookmark this spot to try!

I came here with two friends to grab some fresh fish for our picnic! We found out this market through friends and from social media. We got an assortment of fish and snacks! The Chirashi bowl is a must! They have everything well organized around the market. They stock a variety of Japanese snacks and onigiri as well! The quality of the fish is very fresh. Highly recommend coming here for your fresh seafood needs!

A charming little Japanese store in LIC- so convenient for just dropping in for some quick groceries or fresh sushi. They have a variety of chirashi bowls every day and also sell uni which I'll definitely have to check out eventually (the uni, as expected, has a pretty high price point and comes in a huge pack). They provide utensils and packets of soy sauce as well. There's really not much more to say besides check it out if you're ever in LIC!

I heard about this spot from a friend. It's a tiny Japanese grocery store but they're less produce oriented. They have some specialized items like strawberries and other fruits imported from Japan as well as special cuts of beef (wagyu), uni, etc. This place seems to be more focused on premium goods. They sold some snacks and other items though I didn't look too closely at their variety. My review is not for their grocery store offerings but more for the food that they sell. Unfortunately, there's no menu to share since they don't have one. Instead, you see what's already pre-made and for sale in their refrigerated case. If you go earlier, there are a lot more options since they sell out of items later in the day. We happened to go later in the evening and ended up asking what they could still make fresh. They also sell a variety of rolls that they make to order (again, there was no menu so I had to ask the woman at the cashier what they had left or what they could make). When we went, they had a chirashi bowl (they have two sizes of this) and the salmon ikura bowl (they also have two sizes of this one as well). To try both, my partner and I got one of each. Since we were having it for dinner we opted for the larger size instead of the minis though the minis are a good snack size. The quality of the ingredients was really fresh. My partner was very happy with his chirashi bowl. It was so aesthetically pleasing so they did well on presentation while also having a good deal of variety! I was super happy with my salmon ikura bowl. The lady said it was king salmon and the salmon itself had such a rich delicious flavor. The salmon was definitely better quality than the typical salmon sashimi you get from a regular sushi restaurant (not comparing this to omakase). Paired with the ikura, it was a delightful combination and I'm someone who usually likes ikura in moderation. There was a medium thin layer of rice beneath the top layer (I seem to always hope for more rice) but we were definitely satisfied with the quality and taste of our food. Would definitely go back for these bowls and I'd love to try their other options if we go earlier next time!

Bought the Crown Melon Cake (large) for Mother's Day. While it was very good, I don't think it's worth the price. For that price I could have bought the whole melon. And the melon pieces that I got on the cake was over-riped.

Amazing addition to LIC! I love their premium Japanese ingredients that you just can't find at regular asian grocery stores. And of course their fresh daily sushi and sashimi and chirashi bowl! Amazing.

There is NOTHING not to like about mogmog. It is the best japanese convenience store in the area (maybe in NYC). And while it's small, it has everything you could possibly need. They have premade bentos, onigiris, sashimi bowls, fried chicken sandwiches, you name it. The premade food options here are amazing, albeit a bit expensive. I literally grab lunch from here maybe 3 times a week (teardrops to my wallet) because it's just so delicious and convenient. They have really good desserts too, and they sell some more niche items such as japanese strawberries, fresh uncooked fish, uni (sometimes), etc. I'm not sure if they always have the same thing, but I see many different things every time i'm at the store. Mogmog also has all the asian grocery staples. From sauces to instant ramen to meat and eggs, they have mostly everything you'd need to cook most japanese dishes. I actually buy my eggs here because they have these japanese eggs that have the most orange yolk that tasted SO creamy and buttery. It's 12$ but completely worth it. They have outdoor seating if you want to enjoy some of their premade foods! Anyway, i highly recommend mogmog!! my body at this point is probably made up of 90% of mogmog food considering the number of times i frequent this store. Also, They are closed mondays !!!

This is a beautiful, high-end Japanese market with all sorts of goodies like fancy strawberries and melons, boxes of uni, chirashi bowls, etc. My rating is really only for the tuna mayo onigiri I bought for $2.75+tax--I had high hopes because it's a dedicated Japanese market and everything looked amazing but the rice was unseasoned; it was one of the blandest onigiri I've ever had. Unfortunately the ratio was mostly rice, too :(

Cute convenience store with fresh snacks and bowls! Stopped here to grab some snacks to picnic with by the river. The chirashi bowl was so fresh!! They also had delicious Japanese drinks/juices. A little pricey but for fresh fish the quality was good.

The chirashi bowl is fantastic, fresh with a nice mix of fish and other seafood. Rice balls are also great, with a nice touch being that the nori is packaged separately from the rice, keeping it crisp. Some seating outside, but recommend taking a short walk to Gantry Park to enjoy the food with a great view of the midtown Manhattan skyline.

Great Japanese grocery store, but the chirashi bowls and bentos are my main attractions. Fresh, delicious, and reasonably priced.

I would stop at Mogmog everyday if I could. It's a wonderful spot for fresh seafood and other Japanese products and snacks. I'm constantly impressed with the high quality of fish they offer. I've purchased fish filets, omakase sushi boxes, sushi rolls, chirashi bowls, marinated fish and rice bowls, and other seafood products that I had to try and each one was amazing. The medium fatty tuna filet I got was wonderful; I served it as sashimi and it didn't need an ounce of soy sauce or dressings. It was so rich and delicious. The omakase sushi and chirashi bowl were amongst my favorites for a special dinner at home. The quality is well worth the price. I've purchased the ume and cucumber roll which was fine, then I got the eel avocado roll and it was excellent. The spicy tuna bowl I got was also wonderful. I also purchased a case of roe because it was so fascinating that I had to try it. Recently, I stopped in to buy the awayuki strawberry. I've wanted to try them, but the cost of a full case of them is prohibitive. Mogmog sells singular ones, so while it's still a splurge for a single berry, it's much more palatable if you want to try one. The staff is incredibly kind and I always see them engaging with customers. I came in the other day with a previous Mogmog bag to reuse for that day's purchase and my cashier was so sweet when he noticed. Their stock changes daily dependent on what comes in and I've learned that things sell out it quickly. So call ahead if you're looking for something specific and if you're not, come in ready to browse. Whatever you leave with will not disappoint.

Amazing seafood and selection. Basically you can have your own poke bowl, sashimi party or handroll party with their offerings.

A humble Japanese shop in a neighborhood location. I recently stopped by here while traveling around New York. When I entered, I was greeted with a cute shop, clean, well put together. Beyond that, the very helpful staff was always attentive and helping all the customers. We came for the sushi items and they delivered! Good quality rice balls with great filling choices. Overall, an excellent shop that deserves the praise.

Special place. As someone who no longer lives in the city, this is the type of place you can't get in most other American cities.

Cute little Japanese mart that sells hard to find quality (and expensive) Japanese products including fruits (melons and strawberries) wagyu, and sashimi grade fish. There was a huge slab of tuna! They also have prepackaged food for sale such as onigiris and sashimi bowls. I had a salmon onigiri and it was better than expected! It was fresh and both the rice and fish was flavorful. The sashimi bowl was also high quality and very tasty! The food are decently priced for the quality. I would skip the packaged cheesecake though. It was more like a regular flour cake and barely contains any cheese. There are two small cafe tables outside. Would definitely come here again!

Thee best sushi in LIC. And if you want to have a treat yourself meal without restaurant prices, grab the wagyu in the back left. Just needs salt and a sear.

Love this small Japanese grocery store. I came in on the recommendation of a friend who said their yuzu cheesecake was very good. And I got more than expected! They were sampling bluefin tuna and baby bluefin tuna and there was a 10% sale. You can ask for as little or as much as you wanted, and he cut it for you if requested. I of course also got the yuzu cheesecake. Both was delicious! I also sampled some of the salts which were great! I will be back.

I love their strawberry kakigori and onigiri! I've come here about every other weekend for the shaved ice - it's a must try! It's a bit of a wait as I believe there's one person making it in the back but it's always worth the wait for me :)

They had a slow start when they first opened, but they have really found their stride as a niche japanese grocery store with tons of hard to find items and super fresh fish. I am always impressed by their selection and they continuously rotate in new items that makes it fun to see what they have weekly. They also have some great prepared foods from sushi to chicken sandwiches. Employees are all super friendly too and go above and beyond with helping you find what you want. Definitely a gem in LIC.

Nice variety of items in store, straight from Japan. Loved their chirashi bowl and bento. Things are pricier than your usual Japanese mart though. Friendly staff and clean interior.

High quality, real japanese food in long island city. Waguy/sushi are all high quality. Uni from hokkaido, and some fishes from japan as well. All with reasonable price, I'd recommend this place if you like Japanese.

Nice selection of stuff, but pricey. Got a chirashi bowl and it was delicious. We were provided utensils and l ate it right outside . There are a few small tables with chairs. Based in the Yelp photos, we did not go on a day where there was a lot to choose from in the fridge section. Looking forward to going back and trying more food from here. Service was good. The store was very clean and well lit.

Came across this place because I saw their shaved ice advertised on instagram! This little Japanese store has everything that will bring you back to Japan. They have high quality tuna, salmon, uni, wagyu etc etc. They also have fresh sushi, onigiri and bento boxes. Though the prices were a bit expensive, I think it's worth the high quality. We ordered the matcha shaved ice and added sweet red bean to it. The shaved ice was so delicious and the consistency was very fine. It definitely hit the spot on a hot summer day. The workers were super nice and the market was very clean. Highly recommend this place!

What a neighborhood gem! This small but well-organized and well-stocked store has a wide range of fresh and packaged Japanese food items ranging from premium seafood to seasoning salts to veggies to snacks and bottled tea. I was impressed by the variety and felt the prices were fair. We arrived around 11:30 just before the first round of fresh food - sandwiches, sushi rolls, karaage onigiri, chirashi, etc - came out and was quickly descended upon by the lunch crowd. The onigiri are small compared to what you might find in Manhattan Chinatown but the umeboshi onigiri was very flavorful. We went for the cheaper $15 chirashi bowl, the salmon was super fresh and the wasabi seemed more flavorful than from your average neighborhood sushi spot. For a special occasion (or if I had more money!) I'd love to try the $38 chirashi option. There are a few tables under a tree on the sidewalk outside. I will definitely be back, especially to try the kakigōri and mochi.

Long Island City has different grocery stores, so one can see prices lower due to competition. This store is a genuine Japanese store. Seeing that the grocery store is similar to Taiyo in Sunnyside, I ordered potato salad and lotus root kompira. I was the only person shopping there.

fantastic japanese market. quick grab and go. a couple tables for outdoor seating super tasty and fresh food. great place to check out japanese food and get your needs

This is such a cute cozy spot for Japanese Takeout or for japanese groceries. We took out some lunch boxes for a picnic. The quality of the food was restaurant quality. The service is good. You can pick out fish for them to cut up for sashimi as well. A+!

So much expectation and MogMog delivered. I stopped by during lunch time but they weren't open until 2pm (during the soft opening period at least). I came back around 6pm to pick up dinner the same day. I was determined to try it. It's a cute place inside. Clean and bright. They offer a simple yet diverse variety of goods. The CHIRASHI bowls were really good and priced reasonably. Their bento boxes are very good. One tip tho, I am not sure about what's on the menu, they just make the bentos and chirashi bowls throughout the day. It really is a try your luck when you get here. I was happy to see what I wanted based on their IG stories. They have produce, meat, and fish inside too. I saw Japanese strawberries too. The freezer and dried goods were well stocked inside this little store. Great addition to the neighborhood. Thumbs up!

Small Japanese market which carries specialty Japanese items. The selections they offer are of high quality, from rice, soy sauces, vinegars, seaweed and marinades. I was very impressed by the selection of uni they offer from Japan. The cooked items and sushi/sashimi was delicious ! It was of restaurant quality which was so surprising. The rice was soft and flavored perfectly with the buttery fish. They also carry healthy ready to cook at home meals which is god sent for the newbie cook or for someone who a busy schedule. I'm so happy for this new addition to the neighborhood!

Awesome grocery store for your Japanese needs! Go in for fresh sashimi flown in from Japan, and leave with so much more. Love this place!

The cutest little Japanese grocery shop in LIC! My boyfriend and I stop by here during our walks with our puppy. So far we've purchased drinks, processed snacks, onigiri, bento box, sashimi bento box, wagyu burger, etc. etc. and everything is delicious! There are a few tables with seats out on the sidewalk; at peak times you may be unable to find a spot to sit!

Proud it's are very reasonable priced. I especially enjoy their sushi selections. I wish it is closer to us or they love a branch in our neighborhood.