Mercato Nuovo

Market · Santo Spirito

Mercato Nuovo

Market · Santo Spirito

2

Piazza del Mercato Nuovo, 5 R, 50123 Firenze FI, Italy

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Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null
Mercato Nuovo by null

Highlights

Step into a vibrant 16th-century loggia in Florence where the air is rich with the scent of leather, bustling stalls offer handmade goods, and the iconic Porcellino fountain beckons you to join in on the fun tradition of coin tossing.  

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Piazza del Mercato Nuovo, 5 R, 50123 Firenze FI, Italy Get directions

mercatodelporcellino.it

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Piazza del Mercato Nuovo, 5 R, 50123 Firenze FI, Italy Get directions

+39 339 327 1143
mercatodelporcellino.it

$$$

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Jun 26, 2025

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@afar

"Try your Porcellino Luck When you visit the area of the Piazza della Signoria and Piazza della Republica in Florence , don't miss this interesting attraction. From Piazza della Signoria, walk towards Piazza della Republica, and on the left side, you'll see Piazza del Mercato Nuovo, which means New Market. It is an open building which houses stalls that sell all sorts of stuff from leathers to clothes, to souvenirs. On one side of the building, you'll find the Fontana del Porcellino (Porcellino Fountain). Go there and rub the wild boar's nose for good luck. After that, put a coin on the tongue and let it fall with the water into the metal grate below it. It is believed that if your coin falls through below the grate, you will have good luck. I was observing this group of American tourists trying out their luck here. After a few failed tries, one of the woman in the group made a comment about her friends being cheapskates as they have put only a penny. Apparently, the way the tongue is angled, is that only heavier coins fall through the grate. And truly enough, when the woman put in a quarter instead of a penny, it fell through :-) It's one of those cheap thrills where you wish for good luck. Well, you never know! You might have the Porcellino luck :-)"

A Week in Florence and Tuscany
View Postcard for Mercato del Porcellino
@afar

"Try your Porcellino Luck When you visit the area of the Piazza della Signoria and Piazza della Republica in Florence , don't miss this interesting attraction. From Piazza della Signoria, walk towards Piazza della Republica, and on the left side, you'll see Piazza del Mercato Nuovo, which means New Market. It is an open building which houses stalls that sell all sorts of stuff from leathers to clothes, to souvenirs. On one side of the building, you'll find the Fontana del Porcellino (Porcellino Fountain). Go there and rub the wild boar's nose for good luck. After that, put a coin on the tongue and let it fall with the water into the metal grate below it. It is believed that if your coin falls through below the grate, you will have good luck. I was observing this group of American tourists trying out their luck here. After a few failed tries, one of the woman in the group made a comment about her friends being cheapskates as they have put only a penny. Apparently, the way the tongue is angled, is that only heavier coins fall through the grate. And truly enough, when the woman put in a quarter instead of a penny, it fell through :-) It's one of those cheap thrills where you wish for good luck. Well, you never know! You might have the Porcellino luck :-)"

A Perfect Day in Florence
View Postcard for Mercato del Porcellino

paula pietra santa

Google
I think it’s a cool experience to visit the small statue there. From what I understood, you rub a coin on the outside of its mouth, then let it slide down its tongue, aiming for it to land in the lines below. Just be careful—there are people around who try to steal the coins, so make sure yours goes all the way inside. Aside from that, the area offers a wide variety of leather goods, including bags, belts, and wallets. Be sure to check that it’s real leather to avoid getting scammed. Lastly, I bought a bag from @famiglia Meucci, and they were amazing! They took the time to explain the entire process in detail. I’m leaving their Instagram here in case you want to check them out or get in touch.

Joe In the US.

Google
A very busy place with tight aisles. Great to shop for leather and to people watch. Don't forget to rub the nose of the boar and drop a coin from his mouth into the coin catcher. It is silly but fun and you will see lots of people doing it. My wife and daughter both made purchases there so I guess the boar didn't help me.

Paul Vivas

Google
Delightful Building! I really liked this architecture for a tiny market! This was really a discovery and I personally really enjoyed visiting this place!

Seokjin Ham

Google
Also known as the Loggia del Mercato Nuovo, this historic market was built between 1547 and 1551, designed by Giovanni Battista del Tasso. Originally, it was a trading space for luxury goods such as silk and precious metals and later became famous as Florence’s straw hat market. Today, it is a popular tourist spot, mainly selling leather goods and souvenirs. The market gets its name from Il Porcellino, a bronze fountain shaped like a wild boar. The statue currently at the site is a 1998 replica, while the original is kept in the Museo Stefano Bardini. At the center of the market floor lies the Pietra dello Scandalo (Scandal Stone), a distinctive round marble marker. During the Renaissance, merchants who couldn’t pay their debts were publicly punished here.

Elie Ibrahim

Google
Lovely little market in the heart of Florence offering hand made leather goods, silk scarves and a few other types of items. There’s a brass statue of a hog that people were rubbing and slotting coins in its mouth.. not sure of the significance as there wasn’t a transcript explaining but it seemed like a fun tradition.

Guy Rofe

Google
Not there for the goods to buy but cool experience. You need to touch the nose take a coin and put it in it’s mouth and let it slide - hopefully to the hole.

Brad

Google
This is a 16th-century loggia converted into a day time market with dealers of leather goods and other souvenir related items aimed at tourists to the city. The market is named after the famous Porcellino (wild boar) fountain and statue that is worth stopping by to see, especially for first time visitors to the city.

Linda

Google
With no instigation whatsoever, the woman with the afro came right up into my face and asked where I’m from. I told her Canada and she pulled her eyes in a sideways racist slit manner and said where are you really from? You’re Taiwanese? Canadians don’t look like that. For your information, Canada is made up of many different people and I have never experienced such blatant racism until here in Italy. I don’t even want to waste my time showing you my passport. I am absolutely appalled. The other vendors were kind. Do NOT peruse these two women’s stalls. They can be secretly and openly racist! When asked where she was from, she could not respond. Stop wasting time asking people where they are ‘really’ from. That is so childish. Why don’t you focus on becoming a better merchant instead? Do not spend even a single euro at their stalls. The vendors on the opposite side were much kinder and we bought many bags and scarves from them instead.

Jason M.

Yelp
Mercato del Porcellino is best known in Firenze for two things - firstly, there is a statue of a pig that sits at the edge of the market in a fountain that is apparently good luck to rub and toss a coin in (hence the name of the market). Secondly, it's home to a large cluster of street vendors selling mostly leather goods along with a few other items. We thought it would be a good idea to explore this during our time in Firenze since we were looking for some gifts to bring home. In terms of content, what's being sold at Porcellino is really no different than what you see from vendors throughout the city - lots of leather goods such as bags, wallets, folios, belts, and catchalls. I also noticed a selection of scarves and other small accessories. What makes Procellino stand out is the sheer concentration of the vendors in one space, so you can take the time to explore one right after the other. Also, because they're so close the smell of the leather is really concentrated - I was taking deep sniffs as I was walking around the market. I ended up buying two belts, and my brother ended up getting a few gifts for the upcoming holidays. Prices aren't bad, you can pay face value/what they offer, but also be prepared to haggle and be charged different prices whether you pay with card or cash. Overall, it's definitely worth a stop while you're in Firenze - you never know what you may find - also pet the pig.

Jessica S.

Yelp
We spent a lot of time in and around this area, drawn to the shops and vendors and stalls and markets. It felt a lot like every other tourist-driven open-air market, except that the focus was heavily on genuine leather and the vendors spoke Italian. Still, we couldn't stop ourselves from coming back to this market and the shops around it every day we were in the city. We stopped in stalls, we browsed the wares, we walked by the pig (we never stopped there, though, the crowds were insane and there were way too many people rubbing up on the snoot for me to be like, "yeah, I want to touch that, too!") My husband did eventually end up buying a backpack from one of the stalls, and I grabbed some small and reasonably-priced wallets to bring home as gifts for friends and colleagues. If you're shopping for souvenirs or looking for things to bring back as gifts, you'll likely have no trouble finding what you need here.

Mel T.

Yelp
After Mercato Centrale, Mercato del Porcellino is another popular market to visit in Florence. It translates to 'Market of the Little Pig' because there is a bronze boar statue out in front. You're supposed to feed it a coin, and rub its snout for luck/make a wish. You can also do some shopping while you're at it. It's nowhere as big as Mercato Centrale, which can be a good thing. At Mercato Centrale, all the vendors are trying to get your business but here, you can kind of just walk around. There are way fewer stalls, so it's not as overwhelming. They do sell a lof of the same stuff as Mercato Centrale but you may find a few different items. I ended up seeing a wallet I liked/bought here, whereas I didn't see any I liked at Mercato Centrale. However, there are items that are more expensive at this market, so you really have to shop around, if you have the time. If you don't have time for both markets, I would say skip this one since the selection is smaller.

Benny H.

Yelp
Can't say much about the market, as we got here after it closed, but I can say something about the boar statue! It's pretty cool. In a city full of statues, this one stands out and is an awesome sight. Feed him a coin and rub his nose for good luck. Not much more I can say about that.

Kevin W.

Yelp
I am a sucker for animal statues. I came here to see il porcellino, the bronze boar statue. It is just a cute little random statue in the market but it was pretty popular. This is a small little outdoor market. It is covered. They have a good amount of vendors selling clothing accessories and other random stuff.

Maggi R.

Yelp
Not far from the Ponte Vecchio on the corner of Via Porta Rossa & Via Por Santa Maria Calimala, is the New Market. This arcade with its wide Renaissance-style arches, was built halfway through the 16th century to accommodate the silk and precious objects trade. Today, it is a lively marketplace crammed with stalls of souvenir sellers. This street market has been there for a very long time. Again, this is the place to try your hand at bargaining.

David S.

Yelp
Just to think, in this place here modern banking was invented. Well, not quite in this portico, which used to be the main market square in Florence, but in and around here (it was actually the Medici's, who issued Bonds to raise money to fight their wars). This place is still a marketplace, though it is actually more of a tourist site as opposed to actually being the centre of business and trade. It is still pretty impressive though, being a huge covered portico and all that.

Lisa G.

Yelp
GREAT place to do your shopping for leather handbags, scarves, ties and trinkets so long as you don't mind crowds and tight spaces. Try shopping here before going to the shops. Don't forget to compare prices and to negotiate! Someone nearby always has a better price!