Nestled in Soho, Lure Fishbar boasts a luxurious yacht-like ambiance and a lively bar scene, serving top-notch seafood and sushi that attract a stylish crowd.
"A well-known seafood restaurant in Soho, New York, that has been in operation for 20 years. It is facing potential closure or relocation due to real estate changes, as fashion brand Prada is rumored to be taking over the space." - Melissa McCart
"This Soho classic is open for regular lunch and dinner service with a la carte menus for Christmas Eve, with items like crudo, raw bar items, lobster rolls, a burger, pastas, and steaks. Chef Preston Clark will also have a Feast of the Seven Fishes on the menu." - Eater Staff
"Owned by John McDonald, Lure Fishbar is one of several restaurants where he chooses not to enforce cancellation fees, despite being able to do so. McDonald believes that while cancelling or no-showing is bad form, charging these fees risks damaging relationships with guests." - Andrea Strong
"This semi-subterranean restaurant in the northwest corner of Soho is decorated like the hold of a ship. On weekend afternoons and early evenings, it attracts families and students with their parents, but come midevening, the place fills up with a glittering crowd, who relish the seafood focus, unusual sushi, shellfish towers, and Chinese dumplings, via chef Preston Clark." - Robert Sietsema, Melissa McCart
"A subterranean room designed to look like a really nice boat, Lure is one of the best people-watching restaurants in New York City. The Soho spot will serve a special set menu for $98 per person. Get turkey, filet mignon, or go wild with spinach-stuffed branzino with chestnut brown butter and grilled lemon." - neha talreja, molly fitzpatrick