La Mercerie

"What It Is: An all-day cafe in a fancy furniture store in Soho Perfect For: Breakfast, Lunch, Coffee & A Bite For a few months now, La Mercerie has been open and selling $6 croissants. It’s a cafe in the front of a high-end furniture store in Soho, and they just started serving lunch and dinner. We stopped by recently, ate some steak tartare, smoked salmon blinis, and a “petite ribeye” - and, while it was wasn’t cheap, the food was excellent. The place looks like a spread from an interior design magazine, so expect to find a room full of people who appreciate velvet banquettes and probably know the dates of fashion week. You should also expect there to be a wait if you don’t have a reservation. The Verdict: Come here for breakfast, lunch, or a snack the next time you need to impress someone in Soho. It’s on the Hit List." - hannah albertine, bryan kim, katherine lewin, hillary reinsberg, chris stang, matt tervooren

"“The whole restaurant is candlelit and beautifully decorated, so the place definitely shouts romance. We love the whole menu: the Nicoise salad, chicken, steak, and the potatoes au gratin. It’s just amazing French food. We loved them before their cookie went viral, but the cookie deserves its praise. It’s unbelievably good. Perhaps they’re now a bit slept on, but their croissants rival those in Paris and are only made on weekends, so go snag one.”" - brennan carley

"La Mercerie is your best option in Soho for a fancy lunch. This all-day cafe is embedded in the front of a high-end furniture store, and you feel like a royal visiting their vacation home as soon as you sit down. In other words, La Mercerie is a very Soho place. The mostly French menu has dishes like a vegetarian quiche and a ham and cheese crêpe—and the food is flawless. Yes, you can have $42 cod, but you can also get a salad for less than $20. So stop by and have a meeting here next to a $20,000 couch." - Kenny Yang, Bryan Kim, Carina Finn Koeppicus, Willa Moore, Sonal Shah

"When the social media craze around this spot took over TikTok in Summer 2023, cookie addicts knew it was time to get their hands on one of these highly coveted cookies capped at 100 sold each day (though this number has seemed to increase over the months, as their popularity has too). This cookie has so many flavors layered throughout—ones you can literally see as you crack open the confection. On top you’ll find the perfect amount of flaky sea salt, and inside you’ll taste flavors of chocolate, hazelnut, and caramel, all hand-crafted quality. You can order the La Mercerie cookie (if they’re not sold out) as a post-meal dessert at the restaurant—or, if you’re anything like me, just get there when they open and snag some cookie takeout." - Emily Adler

"The next time you go shopping for an $8,500 bar cart, you might need a drink to make that purchase feel a little more easier. The matryoshka doll that is the Guild Bar—it’s inside La Mercerie, which is inside Roman & Williams Guild—might be a good option. The elegant bar only has five seats, and drinks are served in primo glassware that you can also buy, if your bar cart needs some company." - Will Hartman, Willa Moore