Jovoy

I was looking for a quality perfume and found this place. The place is quiet. The door was locked, I had my first practice for the last 2 years. The door was locked for selected visitors, as I understand. There are more than 80 brands. The staff can help you to choose.

Jovoy Mayfair’s staff is top notch! Not only is the staff warm and inviting, but they are eager to help you find scents based on your taste; even putting you on to scents that you would have never discovered! The gentleman who helped me, Thomas, wasn’t imposing, and he let me take my time discovering scents in store until I found one to purchase! Not only was he letting me discover on my own, but he made solid recommendations and honestly helped me to decide on at least the next five fragrances that I will buy! You can tell that everyone that works at this location is not only knowledgeable about fragrance, but they are passionate about fragrance as well! When I purchased my fragrance, Thomas hooked me up with the sample of the fragrances that I was most interested in test driving on skin! He even threw in some random samples! All in all , this was an AMAZING experience and I’ll be back to shop there again when vacationing in London!

My favorite perfume spot; their fragrances are exceptional.

Jovoy is nothing short of a fragrant wonderland. A casual coffee with a friend turned into a sensory revelation as I discovered perfumes so exquisite, my gourmand heart could barely believe they existed. Mariko and Crystal were as delightful as they were knowledgeable, guiding me through an intoxicating maze of scent combinations with charm and expertise. Every moment was a revelation, and though I left with treasures in hand, there’s so much more to explore. Jovoy isn’t just a shop—it’s an experience. 11 out of 10, and I’ll be back for more.

A quick note to say a massive thanks for the most professional and knowledgeable in the field of perfumery (a gentleman whose name I don't know) for making my purchase a 2 weeks ago ago was really special.( btw , I was in the waiting list and to my great luck, the next day I was notified very quickly by them that the perfume was back in stock🥰🙏) The attitude, the detail, the knowledge and your attention were second to none and had a great time. Thanks so much for being understanding about the details, and we hope to see you soon. I bought Bois Imperial and JeroBoam GOZO. Best regards, Aliona Raznovan

Today was my 2nd visit to this beautiful store and on both occasions I had an amazing experience. Crystal is so sweet and helpful. She is so patient, you won’t feel rushed and she makes sure you get the right fragrance. It’s a fragrance heaven if you’re a fragrance lover. I highly recommend this place. ♥️

A phenomenal experience given by Thomas. He is very well versed and knowledgeable regarding all the different types of notes. Highly recommend this place for niche perfumes.

We had a wonderful experience at this gorgeous fragrance store. Our hostess Crystal was incredibly knowledgeable, patient and provided us with a really relaxed, insightful and memorable afternoon. We both purchased beautiful fragrances and nothing was a problem for the team there. Thanks et Merci beaucoup Crystal!