Jolene Colebrooke Row

"The decision to open a bakery and chocolatier practically equidistant between a celebrated bakery (Popham’s) and a celebrated chocolatier (Paul A Young) is one that bespeaks a certain confidence on the part of the overlords behind the extended Primeur / Westerns / Jolene / Big Jo universe. But as pastry chefs know all too well, the proof is in the pudding, and there is little to suggest this second in a planned series of satellite bakeries represents any sort of over-extension. Sandwiches are petite but massy affairs, more in the 40 Maltby Street mould than the stunt sandwich school of the late twenty-teens; bakes are a greatest hits of recent London favourites (cinnamon scrolls, ‘Basque’ cheesecake, babka) with some notable savoury options (sausage rolls, cauliflower cheese puffs) thrown into the mix. Chocolates are tiny, delightful, and currently only available as a mixed box of six: a perfect gift for chocoholics and Instagram aesthetes alike." - George Reynolds