Jayeondo Sogeumppang (Salt Bread) in Seongsu

After trying salted bread from countless stores in Seoul, this one takes the crown as the absolute best. The bread has a delicate crunch on the outside—just enough to be satisfying—while the inside is irresistibly soft and flavorful. Every bite is perfectly balanced, utterly delicious, and unforgettable.

The queue moves extremely fast, so all the more reason to pick up a bag to try! It’s neither hot nor warm when you purchase it, but I will say it holds really well - the bread is still yummy after an entire day out, especially as I have this as a snack in the hotel more than half a day later! Not the cheapest, but this was way nicer than some of the other supposedly famous salt breads I’ve tried in other cafes in Seoul.

The infamous salt bread in Seoul and I can see why. These fluffy bread were light and soo delicious. It comes in a pack of 5 and I should’ve got 3 packs. They were so good and so addictive!! There was a line when we visited but the line moves fairly quickly.

Having tried 3-4 other stores in Seoul also selling salt bread, this one is by far the best. The bread is soft with a crispy bottom and very buttery. Queue on the weekends is very long. Try and go on a weekday within an hour of their opening time and there’ll be no queue. Definitely worth a visit.

Best bread in Seoul! The salt bread has only 3 ingredients, flour, butter and salt, but the taste is amazing! It’s like croissant and soft bun had a baby … crispy on the outside and fluffy on the inside! Very popular bread in South Korea and often with long queue, but the queue moved quite fast so you don’t need to wait too long to taste the yummy bread. Highly recommended!

One of the best salt bread we tried in Seoul. The smoothness and the taste are excellent. Even though usually there is a queue, but it moves quite fast. Remember to pay first before queueing

Line moves fast. They only sell bread in a pack of 4. It’s super delicious, only made with butter, flour and some salt. Key ingredient appears to be the butter, it soaks the bottom of the crispy bread making each bite buttery and fresh.

Saw this place on TikTok and had to try it when we were here. We got there just as it opened. Didn’t think I’d be so into salty bread but it was soooo good, light, fluffy, and hot and fresh too. We walked back later to get more but there was a massive queue! If we weren’t in a rush, probably would have happily waited in line for more of this delicious bread.