Jayeondo Sogeumppang (Salt Bread) in Seongsu

Absolute must try if you’re in Seongsu. You’ll know you’re nearby once you smell the intense, inviting aroma of freshly baked bread. The bakery truly smells divine and irresistible. I came around 10 in the morning and it was raining, so it wasn’t super busy, and I only waited about 15 minutes. The only available item is the four pack of salt bread. The bread was so warm, soft, buttery, salty, and crispy on the outside, and it simply tasted like it was made with love. This is a phenomenal pastry that is completely worth the hype!!

We went here about 2:30 on a Saturday in June. Yes, it was hot and yes, there was a line. But as people say, it moves quickly. If you want to pay by credit card, you can go up to the kiosks to place the order and get in line. If you pay by cash, just get in line. There is basically one item to order--salt bread. I think it is 4 pieces for 12,000 KRW. That is all your choices. Simple. Order as many as you want. It is buttery, salty, and if you like that, you won't be disappointed.

Fluffy, buttery, salty salt-bread - who doesn’t love it? It was a rainy day, but the store was still quite busy. Order from the machine on the right side and queue up on the left to collect your bread. There was almost no waiting time despite the queue, as the staff simply passed the already-packed bread to customers upon checking the ticket. Only available in packs of four. Maybe I happened to get a batch that had already cooled down, it was less impressive than expected and a bit too oily for me.

Long but fast moving queue, one of the better salt breads I had in Korea. Crispy, oily, fragrant, fluffy, balanced, good on its own!

I had high hopes for this place, especially because I remembered the amazing salt bread I once had in Apgujeong. Unfortunately, the one I had here was a big letdown — it was soggy, and the inside was drenched in butter to the point of being overwhelming. Honestly, it’s not worth waiting in line for. There are much better salt bread spots in Seongsu. Skip this one.

Aesthetically pleasing shop not difficult to find, just at the corner of the road. Even if you do, the crowd would most probably make you tirn your head as there’s always a crowd. They sell in a pack of 4, and woh i can say is i love how the bread tasted. The blend of butter and the bun being salted (really can taste and not biting on salt) is a real pleasure. They look normal but they do not taste normal. The bread are soft, and slightly oily which i guess is because of the abundance of butter used. Stop by, i believe you will not be disappointed. Eat it while it’s hot!! Pay at the vending machine first then go to the counter to collect.

Happened upon this place walking around Seongsu. Lucky me! Best 12000W I will ever spend. One bag has 4 pieces. Expect a line but it’s quick. The bread was absolutely delicious. Warm. Slightly salty. Buttery.

After trying salted bread from countless stores in Seoul, this one takes the crown as the absolute best. The bread has a delicate crunch on the outside—just enough to be satisfying—while the inside is irresistibly soft and flavorful. Every bite is perfectly balanced, utterly delicious, and unforgettable.