Hotel Zetta San Francisco

"The tech crowd favors this Union Square hotel from the Viceroy family not just for its proximity to offices (and restaurants) in SoMa, the Mission, and the Financial District but also for its playful feel—literally: There’s a two-story Plinko game in the lobby and a pool table and shuffleboard game upstairs in the lounge. Reclaimed wood, vintage furniture, graffiti-covered stairwells, and plenty of built-in “quirk” skew young, while tufted-leather headboards and antique rugs add a subtle touch of luxe. PRO TIP: Jet lag? You’re just around the corner from Blue Bottle Coffee’s Mint Street location, which opens at 7 a.m. Prefer tea? Samovar Tea Lounge, which also has great food, is just down the street in Yerba Buena Gardens—though you’ll have to wait till 9 a.m. for it to open. THE DETAILS: Rooms from $278." - Condé Nast

"The cheeky Hotel Zetta knows its audience: Set right in the middle SoMa’s tech landscape, it draws travelers in town for business—but those who want to have fun while they're here. Post-pandemic, of course, there's a much higher contingent of leisure travelers. The lobby could almost be mistaken for one of the neighboring glossy workspaces, stocked as it is with Warhol-esque art and enough games to fill an arcade. Different room amenities cater to different traveler demographics. Book a Well + Away room if you want meditative and eco-conscious amenities, like a Peloton exercise bike, meditation cushion, and hypoallergenic and locally made linens." - Megan McCrea, Jenna Scatena

"How did it strike you on arrival?The cheeky Hotel Zetta knows its audience: Situated right in the middle SoMa’s tech landscape, it was known for drawing travelers in town for business pre-pandemic—but those who want to have fun while they're at it. Now, of course, there's a much higher contingent of leisure travelers. The lobby could almost be mistaken for one of the neighboring glossy workspaces, stocked as it is with Warhol-esque art and enough games (shuffleboard, anyone?) to fill an arcade. What’s the crowd like?Techies flock here, so if you’re looking to unplug for a few days, this might not be the best fit. On the flip side, if you want to be plugged into the local scene, you’ll overhear the scoop on plenty of buzzworthy events. What was the check-in process like? The touchless check-in process is as smooth and seamless as an app. But that doesn’t come at the price of human hospitality: The front desk is warm, welcoming, and attentive. Navigating the hotel on your own is a bit less intuitive; the common areas are spread out throughout a game room, lounge, and gym. The good stuff: Tell us about your room.The 116 keyless rooms and suites are all tricked out with amenities like Amazon Alexa, a G-Link smartphone dock that has Bluetooth and streaming, a Samsung smart TV that connects to Netflix, and Illy espresso machines. There's also colorful modern artwork hung in the rooms and public spaces. Let's talk about the small stuff. Were there in-room amenities or little touches that you'd rave about? Different room amenities cater to different traveler demographics. Book a Well + Away room if you want meditative and eco-conscious amenities, like a Peloton exercise bike, meditation cushion, and hypoallergenic and locally made linens. You can even check out a Nintendo Switch—or an Oculus headset—from the front desk. For small groups looking to strike a balance between work and play, the Zetta Suite comes with a dining table, wet bar, and even an Atari pong table. Should guests dine in, what's on the menu? Room service is available via online order through Michael Mina Food Group. What stood out about the staff? Staffers here take their jobs seriously and offer ongoing support, even for outlandish requests. Anything stand out about other services and features? Whether it’s childcare, gyms, spas, even parking—whatever stuck with you.There's no official spa, but you can book in-room treatments. Bottom line: worth it, and why?Hotel Zetta is one of the best places to stay in SoMa for a bleisure trip." - Jenna Scatena

"Just South of Market Street, adjacent to the shopping hub of Union Square and San Francisco’s public transportation—including the famous Cable Car—is Hotel Zetta. The vibrant 116-room hotel is swanky but playful, fusing art, technology, and sustainability into each touchpoint." - Ali Wunderman

"Take San Francisco ’s defining features—its booming tech industry, its creative heart, its killer restaurant scene—and squeeze them into a 100-year-old building in a neighborhood undergoing a sea change. That’s Hotel Zetta. The dynamic property, which re-opened as Hotel Zetta in 2013, couldn’t be more, well, San Francisco . In the lobby, there’s a chandelier fashioned from recycled sunglass lenses, a front desk made from reclaimed wood, and a two-story Plinko board (an interactive art piece) that descends from the Playroom. About that: The Playroom caters to the work-hard, play-hard set. A shuffle board, a pool table, and video games (both current and retro) spark friendly competition. A classic London telephone booth lets guests order room service or video chat. Modern amenities continue in the rooms. Desks built from kitchen butcher blocks encourage standing while working. A G-Link docking station facilitates wireless streaming from tablets and smartphones to flat-screen Samsung Smart TVs, which come pre-loaded with complimentary Internet service, apps and HD channels. The art? A blend of analog and digital. Art in the guestrooms include work by Nick Gentry. He made an original work as a compilation of floppy disks. Then, the work was photographed and screenprinted as a giclee on a canvas for the rooms. Downstairs, two new ventures from famed Bay Area restaurateurs Anna Weinberg, James Nicholas and Chef Jennifer Puccio (of Marlowe and Park Tavern) ensure the young and hungry are adequately fueled."