Camryn Y.
Yelp
I just paid $24 for a cup of frozen yogurt with berries, chia seeds, and a sprinkle of toasted coconut. I don't think I will ever emotionally and mentally recover. TWENTY-FOUR DOLLARS.
When the scale rang up $24, I double-checked the yogurt to make sure those chia seeds on my yogurt weren't actually Beluga caviar. Maybe the toasted coconut bits were actually solid gold flecks and that's where the mix-up was?!!
But unfortunately the blank stare from the teen behind the cash register confirmed my worst nightmares to be true-- that somehow, a business in Beverly Hills can charge these prices and get away with it -- because by the time you've filled up your cup and have a line of people behind you, you're too far in to back out.
I will say that the yogurt was pretty delicious. It tasted sweeter, milkier, and more homemade than what you'd find at a typical froyo chain, but the texture left a lot to be desired. Unlike Yogurtland or Pinkberry which holds its structure for a while, this yogurt melts almost instantaneously, which is a huge bummer. Personally I'd take whatever emulsifiers / stabilizers the corporate chains use, if it means I can drive the 8 minutes home in an air-conditioned car, at night, in WINTER, without the whole thing liquifying.
Their big claim is being imported and nutritious, with protein and active cultures, but they don't post any actual nutritional info on their website. Meanwhile both Yogurtland and Pinkberry boast several active cultures and 1g protein per ounce. Make it make sense.
The toppings selection is nice, and the berries and fruit were very ripe and fresh. But their "premium toppings" game is a racket. I was charged $1.25 for the TINIEST little spoonful of toasted coconut. And because the cashier doles out the premium toppings you have no control.
Honestly, I don't care how authentic this frozen yogurt is. It could be hand-churned by the goddess Aphrodite on the shores of the Aegean sea and served with a 24 karat gold spoon and I still don't think it would be worth $24. I cringe at the thought that for $24, I could've had 2 large Yogurtland orders piled with fresh toppings, 2 large smoothies from Robeks, 3 grande frappuccinos from Starbucks, a delicious and well-balanced meal from many restaurants, or a whole slew of groceries at Trader Joe's.
On top of the inane prices, the service is just mediocre with teens behind the counter and no clear place to line up. And if you go in the evening prepare to be elbowed by hoards of spoiled Rodeo Drive pre-teens who have nowhere else to go at 9pm on a Thursday night but a froyo place.
One cool thing about this place is that in addition to frozen yogurt, they serve fresh Greek yogurt in a variety of interesting flavors, such as hazelnut and strawberry. I'm sure it's delicious. But of course they have a no sample policy. Lol. Zero surprise there. When an ounce of yogurt costs $1.25, every teaspoon takes precious money away from the bottom line!