G-Rough

"G-Rough Rome is total luxury, in that the owners have clearly spent a lot of money to make it look like they didn’t spend much money at all. The vibe at the Piazza Navona hotel is industrial-chic, with exposed concrete walls, and graffiti-style artwork on the ceilings. It’s buzzy and young, and makes you about 20 percent cooler just by being there. It attracts hipsters, and anyone interested in staying somewhere a bit out of the ordinary—but offers five-star trimmings. There’s a lively cultural calendar, with performances and installations curated by artist Guendalina Salini throughout the year; the hotel also offers ‘un-experiences’—that is, unconventional experiences in Rome, such as unique walking tours, or the opportunity to design your own handbag." - Maresa Manara

"Aside from some raw textures and finishes, the rough side very rarely comes up — and the concept, outfitting a 17th-century building with Italian design classics from the Thirties, Forties and Fifties, is the very definition of smooth itself." - MICHELIN Guide

"Here, aside from some raw textures and finishes, the rough side very rarely comes up — and the concept, outfitting a 17th-century building with Italian design classics from the Thirties, Forties and Fifties, is the very definition of smooth itself." - MICHELIN Guide

"Here, aside from some raw textures and finishes, the rough side very rarely comes up — and the concept, outfitting a 17th-century building with Italian design classics from the Thirties, Forties and Fifties, is the very definition of smooth itself." - MICHELIN Guide

"The newest addition to Rome ’s growing number of boutique luxury accommodations opened in central Rome in March 2015 on a square just off the exuberantly Baroque Piazza Navona. The suites-only hotel is the work of hoteliers Emanuele Garosci and Gabriele Salini, who blend mirrored and distressed surfaces with modern design elements and Venetian artwork—a nod to G-Rough’s sister, PalazzinaG in Venice . The only things remotely “rough” about the place are the walls, which have been artfully stripped down to reveal textured strata of centuries-old paper and paint. The G-Rough is composed of 10 suites spread over all five floors of a 16 th -century palace. Half of the rooms in this former noble residence offer views of the pretty and intermittently noisy square, while the others face a quiet internal courtyard. Each floor is inspired by the work of a different Italian designer, including Giò Ponti and Ico Parisi, and rooms feature design pieces by contemporary artists."