Front General Store

I visited Front General Store last weekend while visiting Dumbo, and had a great experience! The shop was very quaint with such an amazing collection of vintage sweaters and lots of unique items! At checkout, I realized I needed to buy a few extra items and the staff at the desk were so helpful to assist me in getting those for me so I didn’t have to leave the checkout counter. They were so helpful and answered a few questions I had. I definitely recommend Front General Store and look forward to shopping here again!

Fab store - so unique and singular in their offerings. From Japanese-made utilitarian goods like T shirts, totes, and socks to an incredibly curated selection of vintage styles which all seem fairly and reasonably priced. Love this store!

I recently discovered Front General Store in DUMBO, and it quickly became one of my favorite shopping destinations. This charming shop is a treasure trove of vintage garments and unique accessories that truly stand out in a sea of modern retail options. The moment I stepped inside, I was captivated by the carefully curated selection of items. The store has a warm and inviting atmosphere, with a well-thought-out layout that makes browsing a delight. Each piece feels handpicked, showcasing a blend of classic styles and contemporary flair. It's like stepping into another era. What I love most about Front General Store is the diversity of their offerings. From beautifully tailored vintage hats to one-of-a-kind accessories, there’s something for everyone. I was particularly impressed by their selection of jewelry and home goods which feature unique designs that you won’t find anywhere else. Each item tells a story, making it a perfect place to find a standout piece that reflects your personal style. Additionally, the store's location in DUMBO adds to its charm. After browsing, it’s easy to take a leisurely stroll along the waterfront or grab a bite to eat at one of the nearby cafés. The vibrant atmosphere of the neighborhood makes the entire visit feel special. Overall, I highly recommend Front General Store to anyone looking for unique accessories in Brooklyn. Whether you’re a vintage enthusiast or just looking to add some character to your wardrobe, this shop is a must-visit.

Rude staff , I now understand why so many reviews mention issues with their attitude. I visited in a Sunday, and the cashier seemed annoyed in general. Maybe she doesn’t want to work on Sunday and was upset about having to be there, whatever. All I was politely ask for a paper bag for a postcard, and her attitude was so rude. I hope the owner reads all their reviews and takes steps to improve their customer service. I won’t be coming back. It’s better to visit a vintage shop in other places

Super cute store! Fab quality, unique items in a wide variety with very good pricing. Highly recommend.

On October 12 at 5:30 pm, we were in the store browsing and purchasing small items for our children. I wish the staff had shown more empathy and accommodated my 3-year-old who suddenly needed to use the bathroom. I understand that in high-traffic tourist areas, the general rule is "bathrooms for employees only," but c’mon—a child here!

Incredibly upsetting experience in this store today caused by the attitude of the staff. After reading a spate of similar recent reviews, I’ve identified a disappointing pattern. The first time I visited the store I was pleasantly surprised, but after spending time combing through the store, I became increasingly disenchanted with the selection. The overall curation seems very derivative and prescriptive of what “cool” looks like, as if an ignorant hipster with a complete lack of self-awareness manifested a physical store for innocuous tourists to overspend. This affect permeated the atmosphere of the store, from an employee (long black hair) having a loud discussion mocking styles different from what the store espouses to the blatantly rude way my casual product inquires were handled. Much of the benefit of shopping local is better service, personable staff, and customer-forward policies. Front General Store offers none of these. On top of that, Front General Store boasts an abysmal return policy that, compounded with a crowded shopping environment that rushes customers without complete product information, unabashedly works against the customer. This is not an establishment worth anyone’s support. As a born and raised New Yorker, this isn’t what New York style is. I’d recommend looking elsewhere.

The staff is so rude. I said Hi when we entered and they just squared me up and down without notice. Like some other people said, we were also followed around to see if we were staling, which was senseless - we were obviously tourists, as if someone would fly from Europe to steal a 200$ stained sweater. The whole shopping experience was really uncomfortable. They were not helping at all and would look away when one tried to talk to them. At check out the cashier was borderline confrontational. I get it that retail is no fun but these people really go out of their way to make you feel crap. Don't buy from here ( I wish I didn't ).