Front General Store

I recently discovered Front General Store in DUMBO, and it quickly became one of my favorite shopping destinations. This charming shop is a treasure trove of vintage garments and unique accessories that truly stand out in a sea of modern retail options. The moment I stepped inside, I was captivated by the carefully curated selection of items. The store has a warm and inviting atmosphere, with a well-thought-out layout that makes browsing a delight. Each piece feels handpicked, showcasing a blend of classic styles and contemporary flair. It's like stepping into another era. What I love most about Front General Store is the diversity of their offerings. From beautifully tailored vintage hats to one-of-a-kind accessories, there’s something for everyone. I was particularly impressed by their selection of jewelry and home goods which feature unique designs that you won’t find anywhere else. Each item tells a story, making it a perfect place to find a standout piece that reflects your personal style. Additionally, the store's location in DUMBO adds to its charm. After browsing, it’s easy to take a leisurely stroll along the waterfront or grab a bite to eat at one of the nearby cafés. The vibrant atmosphere of the neighborhood makes the entire visit feel special. Overall, I highly recommend Front General Store to anyone looking for unique accessories in Brooklyn. Whether you’re a vintage enthusiast or just looking to add some character to your wardrobe, this shop is a must-visit.

Super cute store! Fab quality, unique items in a wide variety with very good pricing. Highly recommend.

On October 12 at 5:30 pm, we were in the store browsing and purchasing small items for our children. I wish the staff had shown more empathy and accommodated my 3-year-old who suddenly needed to use the bathroom. I understand that in high-traffic tourist areas, the general rule is "bathrooms for employees only," but c’mon—a child here!

Incredibly upsetting experience in this store today caused by the attitude of the staff. After reading a spate of similar recent reviews, I’ve identified a disappointing pattern. The first time I visited the store I was pleasantly surprised, but after spending time combing through the store, I became increasingly disenchanted with the selection. The overall curation seems very derivative and prescriptive of what “cool” looks like, as if an ignorant hipster with a complete lack of self-awareness manifested a physical store for innocuous tourists to overspend. This affect permeated the atmosphere of the store, from an employee (long black hair) having a loud discussion mocking styles different from what the store espouses to the blatantly rude way my casual product inquires were handled. Much of the benefit of shopping local is better service, personable staff, and customer-forward policies. Front General Store offers none of these. On top of that, Front General Store boasts an abysmal return policy that, compounded with a crowded shopping environment that rushes customers without complete product information, unabashedly works against the customer. This is not an establishment worth anyone’s support. As a born and raised New Yorker, this isn’t what New York style is. I’d recommend looking elsewhere.

I had purchased a pair of FGS original jeans last month, already sizing up my usual size by 2. When they arrived, there was no way I could button them, so I emailed CS asking them how to size up. I was told that "none of our sizes might be a fit" and to take my measurements using the 10" rise of said jeans as a reference, so around my hipbones and not my natural waist. I am a US 6/8 or a 28-to-30 in jeans and pants. I do so and we land on size Y based on their suggestion, even though they warned me they might still be too small. I manage to initiate an exchange and, after a lengthy delay in communication, I get the new pair of jeans. I am SWIMMING in them, and, crucially, the measurements of this pair are completely off. The rise is now 13" which makes all the measurings I did beforehand completely void. I let them know and they said that yeah, all jeans in size Y have that rise. Unclear if I'll be able to do a return, but so far return shipping is paid by the buyer, so I am at least 20 dollars in the negative, and all I can get is STORE CREDIT. Customer service is completely condescending and also tried to fat-shame me. I am leaving 2 stars just hoping I can do one last return. If not, it's down to 1

I love the basic solid shirts and buy them in bulk. I did not like or appreciate immediately being followed by the two loss prevention employees as soon as I entered the store. They pretended to be shopping and trying on clothes but they were quite obviously watching me. I understand they have a job to do but they just made me feel uncomfortable and unwelcomed.

Terrible customer service and fraudulent business practices. Bought a belt a size larger than I normally do as per the stores recommendation. Belt came in and it is sized for a child; at least 4 sizes too small. front General will not take return or exchange. Garbage company and garbage products. Customer service is laughable.

Ironically this is the kind of store I’d normally be very interested in but the selection and service are both awful. I knew this is a tourist trap coming in but was disappointed even by those standards. Support brick and mortar stores, but not this one.

I recently discovered Front General Store in DUMBO, and it quickly became one of my favorite shopping destinations. This charming shop is a treasure trove of vintage garments and unique accessories that truly stand out in a sea of modern retail options. The moment I stepped inside, I was captivated by the carefully curated selection of items. The store has a warm and inviting atmosphere, with a well-thought-out layout that makes browsing a delight. Each piece feels handpicked, showcasing a blend of classic styles and contemporary flair. It's like stepping into another era. What I love most about Front General Store is the diversity of their offerings. From beautifully tailored vintage hats to one-of-a-kind accessories, there’s something for everyone. I was particularly impressed by their selection of jewelry and home goods which feature unique designs that you won’t find anywhere else. Each item tells a story, making it a perfect place to find a standout piece that reflects your personal style. Additionally, the store's location in DUMBO adds to its charm. After browsing, it’s easy to take a leisurely stroll along the waterfront or grab a bite to eat at one of the nearby cafés. The vibrant atmosphere of the neighborhood makes the entire visit feel special. Overall, I highly recommend Front General Store to anyone looking for unique accessories in Brooklyn. Whether you’re a vintage enthusiast or just looking to add some character to your wardrobe, this shop is a must-visit.

Super cute store! Fab quality, unique items in a wide variety with very good pricing. Highly recommend.

On October 12 at 5:30 pm, we were in the store browsing and purchasing small items for our children. I wish the staff had shown more empathy and accommodated my 3-year-old who suddenly needed to use the bathroom. I understand that in high-traffic tourist areas, the general rule is "bathrooms for employees only," but c’mon—a child here!

Incredibly upsetting experience in this store today caused by the attitude of the staff. After reading a spate of similar recent reviews, I’ve identified a disappointing pattern. The first time I visited the store I was pleasantly surprised, but after spending time combing through the store, I became increasingly disenchanted with the selection. The overall curation seems very derivative and prescriptive of what “cool” looks like, as if an ignorant hipster with a complete lack of self-awareness manifested a physical store for innocuous tourists to overspend. This affect permeated the atmosphere of the store, from an employee (long black hair) having a loud discussion mocking styles different from what the store espouses to the blatantly rude way my casual product inquires were handled. Much of the benefit of shopping local is better service, personable staff, and customer-forward policies. Front General Store offers none of these. On top of that, Front General Store boasts an abysmal return policy that, compounded with a crowded shopping environment that rushes customers without complete product information, unabashedly works against the customer. This is not an establishment worth anyone’s support. As a born and raised New Yorker, this isn’t what New York style is. I’d recommend looking elsewhere.

I had purchased a pair of FGS original jeans last month, already sizing up my usual size by 2. When they arrived, there was no way I could button them, so I emailed CS asking them how to size up. I was told that "none of our sizes might be a fit" and to take my measurements using the 10" rise of said jeans as a reference, so around my hipbones and not my natural waist. I am a US 6/8 or a 28-to-30 in jeans and pants. I do so and we land on size Y based on their suggestion, even though they warned me they might still be too small. I manage to initiate an exchange and, after a lengthy delay in communication, I get the new pair of jeans. I am SWIMMING in them, and, crucially, the measurements of this pair are completely off. The rise is now 13" which makes all the measurings I did beforehand completely void. I let them know and they said that yeah, all jeans in size Y have that rise. Unclear if I'll be able to do a return, but so far return shipping is paid by the buyer, so I am at least 20 dollars in the negative, and all I can get is STORE CREDIT. Customer service is completely condescending and also tried to fat-shame me. I am leaving 2 stars just hoping I can do one last return. If not, it's down to 1

I love the basic solid shirts and buy them in bulk. I did not like or appreciate immediately being followed by the two loss prevention employees as soon as I entered the store. They pretended to be shopping and trying on clothes but they were quite obviously watching me. I understand they have a job to do but they just made me feel uncomfortable and unwelcomed.

Terrible customer service and fraudulent business practices. Bought a belt a size larger than I normally do as per the stores recommendation. Belt came in and it is sized for a child; at least 4 sizes too small. front General will not take return or exchange. Garbage company and garbage products. Customer service is laughable.

Ironically this is the kind of store I’d normally be very interested in but the selection and service are both awful. I knew this is a tourist trap coming in but was disappointed even by those standards. Support brick and mortar stores, but not this one.

Four stars for the feel of the shop and its curated inventory. They carry imported artisanal soaps, limited kitchenware, and a variety of lifestyle knickknacks in addition to a medium-sized collection of vintage menswear. I would certainly come by again to purchase smaller gifts, but I found their clothing, while in good taste, to be extremely overpriced from the perspective of the consumer in some cases. (I've worked in vintage wear and decor before though, so I understand why and how this happens.) However, if you have the money and are looking for a specific caliber of vintage clothing, this is a great place to start, and the size of their collection will save you time versus wading through a series of larger, messier, cheaper thrift store situations.

DO NOT BUY VINTAGE ITEMS. Rigid return policies. I bought Levi jeans online that did not fit at all and they do not accept returns. You have to make sure the jeans fit before you buy them online, or just avoid buying from them all together.

It's a general store that sell high quality vintage products, like from postcards to candles to soap to jewelry to clothes. Clothes seem to be very stylish and timeless at the same time. Things tend to be quite expensive but if you're looking for gift ideas or don't mind paying for high quality vintage products, then def give this place a stop.

Poor customer service. I purchased a belt one size up as recommended on the site. I'm a 32 waist and purchased the 34 and it did not even come close to fitting. I emailed them to exchange it and they would not exchange it. I am going to be forced to dispute the charge as they are selling incorrectly sized products. The quality seemed fine for a child. Also came damaged.

I was immediately followed by two employees pretending to be customers. I know they have a job to do but they were quite obviously following me and made me feel uncomfortable. Won't shop here again as I see that a lot of other brown folks get the same treatment

Amazing store especially for vintage Levi's large selection of 501's from the 60's onward Interior was well laid out and the sales help were extremely knowledgable and friendly Definitely worth a visit

On a recent visit to NYC, I was on a mission to look for vintage men's Levi's. I figured that out of all the places in the world, there must be at least one shop that truly specializes in them, to the point of matching my level of nerdiness of analyzing the cut, age, country of manufacture, etc of each pair. After visiting a few other vintage and thrift stores around the city, I found my mecca at Front General Store. While I would have to pore through every pair at other shops to maybe find one diamond in the rough, it seemed that just about every pair of Levi's they had were high quality made in USA, with even some deadstock pairs of orange tabs in the mix. The main stacks of denim are toward the back portion of the main area of the store. Their level of curation and organization (mixed up some by customers, but otherwise organized by cut and very clearly marked with sizes) does not come cheap as you can expect to pay $100+ for a pair.. you might be able to find similar pairs for half that elsewhere, but you'd really have to search through a lot to find them. The small area in the very very back of the store is where the top gems are though. On one of the racks is the best denim they have, a mixture of redlines and even some big E's. You MIGHT get lucky running across a pair like these elsewhere, but the experience of being able to look through an entire group of them together is nearly museum-like. This is definitely a destination shop worth the trek!

There stuff is cute but the staff is so rude and they have boxes everywhere. Pretty bad shopping experience from the second you walk in the door.

If you're looking for a bargain this isn't the spot. While not necessarily overpriced they exclusively curate high quality offerings, and I throughly appreciate it. Beautiful items for the kitchen (the unglazed plates and bowls were stunning), very cool miscellaneous items, and a variety of stylish and prototypically Brooklyn clothes. Absolutely worth stopping in!

Great gem of a store in Dumbo. Wide selection of wares from around the globe, like leather Bohemia slippers from Morocco in an array of colors. Beautiful jewelry including 14k gold necklaces, notebooks, art supplies, clothing. Just go visit!

Accuses people of stealing instead of checking their cameras! This store should be ashamed of themselves for putting someone in a very uncomfortable situation! Terrible management! Karma always finds its way.

The coolest store! They have a lot of nice clothing, ceramics, accessories, glasses, denim, etc. Scored a very warm pair of wool gloves and knitted cap, and not at too bad of a price either. The selection exudes high quality and fashion. No complaints about the staff, they were polite and chill.

ATMOSPHERE Aurgh! Too cute. I'm in love with all the ceramic-wares. Each item is such an art piece. All the small gifts too, such great designs. In the back, has some clothing.

What a cute store!! So many different products that all look like great quality, from kitchen ware to home goods to clothing and just general knickknacks. The people working here are so friendly too - I bought a hat and gloves and decided to just wear them out since it was chilly and they pulled all the tags off for me while I was paying which I thought was a nice touch. This is a great place to stop by and browse if you're meandering around the area.

Lovely decor. Cheerful workers and amazing clothing. Really love coming here whenever i'm in the area. You literally never know what you may find. I found a specific necklace I had been searching for and got a nice colored hat to go with it. Whenever you need quality vintage or to brush up on the little Japanese you know, ( which is what I did :D) this is the place!

Cool shop, but the prices are absolutely insane. (Sigh, Brooklyn). They had vintage graphic sweatshirts for over $50 (one Packers sweatshirt was over $200!) and this old used Hanes t-shirt was $38. Their non-clothing items were great and fairly priced, but if you are looking for the style of clothes they carry, just go to a Goodwill or Salvation Army Store...

lots of neat things to look at, i loved the trinkets section loses 1 star because they had the AC on with the door wide open

A nice vintage store in DUMBO that I had the chance to stop by today. I do not know why but "Levi's" brand was all over the store, mostly shorts. So the clothing lost my attention fast however they have nice bandanas, 100% cotton and prices are between $6-$25. They also have many glasses. Vintage African glass beads are $20. They have pins, key chain, some hand made toys. I would recommend the store for unique gifts.

Possibly the cutest vintage store I've ever been to. They have a very well curated list of Tasche books to Japanese linens, hardware accessories and beautiful silver jewelry. If I were to have any store curate my space it would be this one!

Very poor customer service. Would not honor civil service discount. Would not honor 20% discount when the lady behind us gave us a coupon. Also refused to honor a coupon that was 1 day old. Would not recommend this store. Customer service should be crucial when major retailers are closing down and moving to online purchases only.

This is such a classic new york (Brooklyn) spot - you can find things from all over, really cool styles and with great personality. This is a spot for high end vintage, and it is cool to explore the selection - it feels like going through a museum. I especially liked the selection of things from different parts of Asia - Japanese porcelain, many things from Hong Kong, jackets as well. It is one of the most interesting and memorable vintage stores I've been to - stop by for an intimate museum shopping experience! The clothes are all well made too.

Random strolling in the Dumbo hood n was pleasantly surprised by this cute little gem! Easy to shop, well organized, friendly staff, good selections of vintage and new and mostly of all very well priced! Will definitely come back for more! Ps. Some of my favorites were the vintage sunglasses/ glasses along with the small leather goods selection.

Just happened to pass by this neat store as we were walking from Jane's Carousel and I absolutely love it! Found some cool things to take home for friends in California. How I wish I could bring home a set of the Hasami porcelain. Such beautiful kitchenware! Friendly staff too!

Came here on a Saturday afternoon, where it was slightly busy. Found this store through the shop list for Hasami Porcelain. I've been looking for a beautifully made, independently crafted mug and I found it through this wonderful company made in Hasami, Nagasaki. Medium mug in slate grey is $30 with tax, but totally worth it. On a side note, I guess this place is good for photographers because there were two people snapping away while I was browsing. Also, there was a beautiful mustard yellow blazer from Hong Kong that I had to stop myself from purchasing. I'd definitely come here again and recommend this gem to anyone visiting Dumbo.

I could live in this store. It's basically a collection of all that I love: modern, vintage, rustic. Eclectic. Antique indigo cloth from Japan, antique army/navy from all over the world, little brass pins and boxes, ceramics, soaps from Japan, vintage wool blankets and rugs from all over, candles from Brooklyn. Some things are reasonably priced, like the ceramics, pins, soaps; many more things are pricey, but I still love it. So does my dog. :)

quality products and second hand items. The thrifts are overpriced, so much stuff can be found for cheaper elsewhere. but if you got the cash, there are things that are worth it. I got some upstate stock gloves and i wear them all the time!

If I could afford it, I would. The whole store is fantastic taste! Vintage bags that look barely used, or has an old flare but looks really cleaned up since. Love the selection! It's mostly costs and winter styles right now, but that makes sense!

It was cute inside but honestly who pays $18 for a regular bandana? I can get those at Walmart for $1...I wouldn't recommend it as a tourist stop (as it was recommended to me) just don't waste your time.

Beautiful store. Amazing things. Just too damn expensive. Who are they pricing this stuff for ? Tech titans ? Hedgefunders ? A-list movie stars ? Heirs ? Heiresses ? Richkidsofinstagram ? It's really sad that prices are this high. It's sad. It's outrageous. Kinda unacceptable. But I guess if they're getting those prices then wow. Ok. Good luck. But for the rest of us, this place is just a look and don't buy store. Which means you walk out feeling like shit.

I love this store. Local Brooklyn items, super cool vintage goods, clothing and accessories, and important goods and clothing from Europe and Japan. This store is what retail dreams are made of.

Absolute vintage gem in Dumbo! Great selection of Levis shorts and jeans, vintage tshirts, and jewelry. Staff was so friendly and helpful. Definitely coming back and spreading the word about this place.

This store has a breathtaking selection of beautiful items. The Japanese store owners have impeccable taste and have spent immense amounts of time and love curating their wares. If you have a love for these types of items, you'll get it and appreciate it. Come on a payday because you're going to want to drop some bills.

Found my absolute favorite pair of Levi's here. They have a huge selection of vintage tee's, jeans, and other gems for men and women. Don't come looking for a deal, everything is really expensive.

I could spend days in here just pouring through their shelves. The prices are very fair for the items they've taken the time to curate and collect, and I have to say I received some of the best customer service I've ever experienced. I asked one of the associates if he could help me dig through their stacks of jackets for a good fit and color and he was more than happy to help me out and quickly sized me up for what size to look for. I really hope I get to go back sooner than later. If you're looking for it, these guys have it.

This store just kinda sucks - not sure how else to say it. First of all the store stinks - literally. Smells like the stinkiest thrift store I've ever been in. It's full of extremely overpriced antiques and crappy thrift store clothing. Also - the employees don't make any attempt to greet you or even just say 'hi' even though the store was awkwardly small and quiet. Don't waste your time.

Amazingly well selected vintage pieces from every era. Hide is so knowledgeable and a most gracious host to anyone who visits his store. One of the best vintage stores in New York.

This store is really amazingly curated and incredibly inviting. It's nearly impossible to walk out without falling in love with a few items. They have an incredible range-- both men and women's clothing, as well as hardware and room decor items. Everything is in great condition, and reasonably priced. Love it!

All stuff selected fantastic, very clean, not super used and has description, also a lot of beautiful silver made jewelry.

Great organization. Great job listing sizes on everything to eliminate the need for estimation that often makes vintage shopping difficult. However, the prices are just ridiculous. At L Train Vintage, which is a chain vintage store with like five locations in Brooklyn & Manhattan, I found Levi's for $25; at Front General they're upwards of $80. I found Lee shorts for $10; at Front General they're $60. Yes, good organization and help with sizing is worth paying extra, but it's not worth a 150% markup.

Can you say 'True Vintage'? This establishment have delivered just that from boots to real leather jackets. I can honestly say I just entered a museum of cool clothes that we can actually buy to keep for our collection. I like the spaceman look if I am looking to fly to the moon, but we all should wear real stylish clothes from 70s. Let's get dizzy a bit? I turned around, poof I've seen something for my feet... Spin around again, I saw a bomber jacket I would wear for tomorrow party... Let spin around, shall we?... Oooooooo they have warm blankets too!!! We need these for our cold nights.... I have to turn again, dishes for kitchen too! ... Turn again twice... Why? Just to hug the sales person and asked how they found all these wonderful things. Yelpers, this place is must visit. Request to speak with Hide where he will assist with everything. That is called great customer service. I love this place

Out-of-this world amazing vintage Americana and workwear. I can only wish they had a bigger selection of women's items.

If you're coming here for a cheap vintage find, turn back. If you're here for some exceptionally curated vintage Japanese designer clothing and some of the best eclectic jewelry I've ever seen, please please please visit this store.

I love this store! It is so well curated and the staff is so friendly. A sales associate helped me find the perfect pair of vintage levi's in what seemed to be an endless sea of denim. I will for sure be going back to pick up something else!

Just wonderful. The women's options are limited but very well priced. A real jewel. Totally worth leaving Manhattan for. And the customer service makes it so inviting. Don't be afraid to ask questions - Knowledgable staff.

This is the best store in Brooklyn. All the people who work there are generous and help you pick out anything to your looking for. Great store !

They have bandanas! Do you know how many stores I went to looking for bandanas before this? One of the most ubiquitous American accessories and you'd think I was asking for the lost Grail. Yet here they have new and vintage bandanas in every color. Couldn't be happier! I need to come back and really peruse the rest of their stock because it looks like they have some awesome vintage jackets, but rest assured that if you need bandanas, Front General Store is the place to go!

I made a pilgrimage here last weekend with my boyfriend. We haven't stopped talking about how special this store is. I semi-understand the negative review, as service isn't necessarily bubbly at first. My suggestion is to say hi first. We ended up talking with the manager and staff and they are all very helpful and supremely knowledgeable about what they sell. Re. stink--it is definitely not stinky like some icky thrift stores. Some of these old military clothes are just that--old! From the 50s, 60s, 70s. I purchased a men's XS Belstaff jacket made in UK before it switched ownership and quality deteriorated. Based on size, the fact that it was from the 60's or so, and has years of wear left in it--it's basically a one of a kind item (and was priced accordingly, if you understand this market). Make the trek if you're into vintage army/navy, denim, Japanese clothing and textiles, vintage children's denim, workwear, Pendelton and other blankets, vintage jewelry, and eyewear--to name a few!

Great collection, they have great vintage clothing ranging from old military jackets to vintage Yohji Yamamoto. They have great service as well; very informative , each piece is tagged with a small note that tells you a little about the item. In addition The entire store has really nice decor to it and very nicely organized. Only downside is that the store can get pretty warm inside.

A beautifully curated store that carries a mix of select vintage finds, housewares, accessories, and new stock. There's a definite cabin-in-the-woods theme that permeates the place, but the vast majority of the clothing is very wearable and accessible (think lots of plaid flannel, worn denim, and liberty print dresses). The leather selection, from bags to boots, is top-notch, albeit a little pricey (vintage Coach satchels, for instance, can easily be purchased elsewhere for 25 percent cheaper, but you're really paying for the curated shopping experience, I guess). A great collection of vintage sweaters as well, although, again, finds such as vintage LL Bean cardigans may run you upwards of $80. Staff (owners?) are incredibly sweet and knowledgable, and strike me as the kind of folks who would love to geek out over your purchases with you. A lovely and unique addition to a neighborhood that easily leans too heavily towards the tech start-up crowed.