Emily Keller
Google
I came here at 11:45am on a Monday. No line.
I came to return The Day Magazine Tote in color Marine, and The Form Slide Sandals in color Wine. These were both “Choose What You Pay” that I purchased on the website, and they didn’t live up to my expectations.
Customer service was good and the staff was friendly.
The Form Slide Sandal was stiff, and I knew the upper would be cutting my toes up any second. Plus, I live in NYC where I literally never wear slides outside on the off-chance a rat scurries over my foot. Better to invest in close-toed shoes.
The Day Magazine Tote was also stiff (same leather as the slide?). The handles felt like they would be slipping off of my shoulders all day long. There is no closure on the top, so if I drop or lay my bag sideways, things might fall out. The color wasn’t 100% for me either, as I would have preferred a wine color.
As for the store, inventory is low. They didn’t have 2 items I was looking for: The Micro Rib Crew Tee, and The Cashmere V-Neck Sweater.
They did have a denim section, underwear, linen tees, dresses, cotton tees, jean jackets, and shoes.
Before this street-level store, there was the Everlane Soho Studio. I find this space quite similar to that, so I can see how shoppers are leaving unfulfilled. I believe the objective of that space was to introduce people that preferred a tangible experience of shopping to the Everlane brand. Now that many avid shoppers are familiar with the brand, this concept might not cut it anymore.
It sounds to me like shoppers are expecting more of a Uniqlo experience from Everlane. All styles in all colors in the store. Everlane might want to rethink their brick-and-mortar concept.