Matt H. (.
Google
Nourishment from People Who Care
Why why why, friend, is it that we've no prob having our cards run for a restaurant tab plus tip.. boom $45, or having our bank accounts monthly debited for sums of $12 here and $16 there for streaming gah-bah .. and yet when confronted with the elevated prices that a quality local grocer must charge, we balk.. and head to.. Whole Goshdarn Foods? Or heaven forbid Key Doggone Foods? Friends, find the money to provide for a weekly grocery bill that includes quality, organic foodstuffs. Savvy Villagers know the way to do it: splitting the budget between TJs (some basics) and EVO for primo.. AND.. an elevated shopping experience. Well-trained natural pleasers offer guidance.
Owner Ali took a risk, and left the family bodega biz to start something Healthy. When asked by his bros, 'when getting beer license.. what about cigarettes etc' he said I'M THROUGH WITH THAT SHIT. And golly, was that 8 years ago now? What a difference that decision, that stickin' to his guns, has made for the neighborhood. Not only is it a fine example of doing what you like and doing it well. Ali knew that the vice game is a Race to the Bottom. Hence, the scores of Smoke shops littering our streets.
Take as a comfort this truth: there are people who want you to eat well, and to truly feel good.
Find a reason to duck into this Shrine to Health, a safe harbor from the blaring ugly untruthful 'organics' stocked with beer and vapes. For no other reason than to restore your diet with a very tasty, hearty soup or a juice and smoothie from the bar Manned by the Man himself, Ali. You cannot shake the smile from his dear wife's face, for she knew long ago what we have a glimpse of now: Ali is Great.
And Celeste, right-hand, rock, is able to keep the train running and keep customers happy.
E.V.O. -- A New York, American Success Story