Chungmuro 2(i)-ga

"Myeongdong is a dizzying shopping mecca where every major Korean cosmetic and fashion brand has a store—or several. The Korea Tourism Organization estimates that more than 1 million visitors pass through the area every day. Anchored by the Lotte and Shinsegae department stores, Myeongdong is packed with stalls and shops, both above- and underground. Don’t worry about a language barrier—most salespeople speak English and will even try to lureyou in with the promise of free goodies like sheet masks. (Remember to bring your passport to qualify for tax-free refunds at participating locations.) At night, the energy intensifies with mazes of neon lights and vendors selling street food like rice cakes, egg toast, tornado potatoes, dumplings, steamed corn, and anything that fits on a skewer."