C'H'C'M'

Amazing staff, and honestly one of the best curated stores I’ve ever been to. They sell a lot of smaller Japanese and European brands, as well as some US brands (they’re one of the few stockists for Evan Kinori). The store is somewhat small, but doesn’t feel cramped at all. I go in and I just want to buy everything in the store. And the staff is very friendly and knowledgeable and always willing to help. A must visit!

Very torn on this store. I work close by and pop in regularly. The store carries incredible product, but it’s one of the coldest shopping experiences. (Only behind Mannahatta, which totally turned me off.) The S.A. who is regularly there seems too cool to interact with most people who come in, and the only interaction I’ve had from him personally over the course of 12+ casual visits was when he told me off for sliding the clothes on the racks “too much” while browsing. I would love to learn more about the product I’m not as familiar with but minimal copy on the site and a gate-keepy experience in store make it intimidating to try to learn more. I will occasionally buy stuff but I would only recommend the store to friends who know what they want. I find the experience at other stores in the city to be way more welcoming and engaging.

Dope clothes but some of the staff are so rude and condescending (especially the one with cornrows). It makes the shopping experience so unpleasant that I am too uncomfortable to ask for sizes or talk about the products and ultimately don't end up buying anything. You guys are service workers selling luxury goods, act accordingly. Sweetu is cool, if he's there.

Best clothing store in NYC, carrying the best from a plethora of top tier labels. Sweetu, the owner, is super friendly and super knowledgable. You can tell he curates the store with passion and makes you feel like an old friend every time you come in. A must visit destination if you are into fashion, esp high end menswear.

This place has been championing men's fashion brands and designers in NYC for 15 years. It's as underrated as it gets. The assortment is unbeatable, and the community around the shop boasts a solid roster of talent. Big thanks to Sweetu for everything you've contributed to New York City along the way

5 star merchandising 1 star service. Rude employees

This shop is creep the owner and his wife pedal ideas that vaccines caused their child’s autism. It’s quite awkward. The inventory is trash just like the family, trailer trash.

Beautiful store. Lots of lines you can't find anywhere else. Prices range from expensive (to me) to very expensive, but you can browse non-self-consciously and I'm sure I'll be back to buy a new favorite piece.

This is the store you hit after buying your second pair of Paraboot Michael loafers--yes, the cowhide ones, obviously--and asking yourself, 'So, what now?' C'H'C'M' is, without question, the best multi-brand shop in New York: effortless, hush luxe, and unapologetically cool. Sweetu walked so Colbo, Cueva, and Ven.Space could run. It's where 'minimal' meets 'distinctive,' elevating your wardrobe without making it feel like you're even trying. The in-house label? Flawlessly executed in Japan. You'll leave with something you didn't know you needed but suddenly can't live without. Act like you know.

This place is frustrating and difficult. There are no price tags so you have to ask the people who work in the shop how much items costs. Why no price tags? The clothing isn't that expensive. But you feel hesitant and intimidated to ask the staff who sit staring blankly behind the counter. They don't seem to be looking at anything or anyone. They stare blankly at a point just above the horizon. The fact that they are very attractive makes it all the more intimidating. It's like a real life enactment of a SNL skit. I heard one person ask the attendant if they had a different size to which the attendant responded by saying "yea, there might be. I can look if you want." Get your French/Japanese/Brooklyn-based made clothing elsewhere.

I have debated long & hard about writing this review, as I sometimes like to keep good secrets to myself. However, seeing as CHCM has been open for nearly a year and no one has reviewed it yet, I figured I shouldn't hold back any longer, as this secret deserves to be shared. CHCM is one of my favorite menswear stores in the whole world. The owner, Sweetu Patel, buys with exacting precision, carrying a selective group of lines known for strong lineage and good design sense, many of which cannot be found easily in New York -- Monitaly, Sunny Sports, and Drakes are just a few of them. The goods here are not exactly wallet-friendly, but they are built to last and will stand the test of time. I kind of hate to use the word 'curated', as I feel it has become largely overused, but it describes CHCM's approach perfectly. This unassuming shop is one of my favorite places to look for gifts or even for myself -- many of their pieces are small enough to fit me, which is an added bonus. Sweetu is also one of the kindest and most genuine shopkeepers I've ever met, and plays great music. If you're looking for well-tailored menswear basics that look good and feel good, look no further than CHCM.

The best curated menswear store in NYC. Always top notch service. Find yourself a well paying job, buy clothing from this store, and look better than everyone else.