Brauð & Co

This is by far the best cinnamon roll I’ve ever had in my life! I laughed and cried,quite literally, when I took my first bite. I wake up dreaming about this cinnamon roll! I tell everyone I know that they have to go to Iceland even if it’s just for this bakery. I used to be the pastry chef at the American Swedish Institute, so I’ve had, and baked, my fair share of cinnamon rolls but nothing can hold a candle to these!

It’s a cute little spot that serves a variety of pastries. We tried the famous Icelandic cinnamon roll and a square shaped pastry (not sure about the name, hahaaa) both were very cinnamon-y and quite sweet. It’s a great place to sample local sweets, though the only downside is that there’s no seating area, so everything is to-go. Other than that, it’s a perfect little nook! :)

honestly the best pastry I’ve had in a long time! I tried the caramel & müsti - absolutely incredible! A bit pricey, but totally worth it. There are only two seats by the window (otherwise it’s mostly to-go), and we were lucky enough to grab one - super cozy spot and 100% recommend! 🥐☕

Braud & Co is a bakery a few blocks away from Hallgrimskirkja, the giant church on the hill in the middle of Reykjavik. It's easy to get to and there's some street parking around. Inside it's quite small, no tables so everything is take away, but there's usually a line, however it goes quickly. The mornings are the best, everything just comes out and they have everything in stock to buy. We tried 6 pastries and none of them disappointed. It wasn't that expensive considering other local bakeries. The staff here are so friendly and helpful, don't be scared to ask them what's good for the day or what's their favorite. Overall this was one of the best bakeries in Reykjavik.

The bakery is small and busy, so I felt rushed and didn’t have much time to consider all the options. I decided on the first thing that appealed to me, which was the pretzel croissant. Not a bad choice. It’s got the flaky texture of a croissant with the distinctive pretzel taste of lye. Quite unique and I recommend trying it. We also got some cinnamon and pecan pastries. I can’t personally sing their praises because I’m not a fan of those flavours, but the people who ate them enjoyed them. It would be nice to have a. dining area, but there is a small playground near the bakery where you can sit and eat.

Simply amazing. I love a proper bakery and these guys are legit. So much to choose from. I grabbed a couple of traditional Icelandic treats and both were very good. One was a chilli cheese twist bread and the other a flaky vanilla and cinnamon pastry. So so good.

Amazing danishes. The texture and flavour were excellent. These are nothing like the North American ones. I wish we had something like this in Canada. I came here almost every day. If you like pastries, it's a must visit.

Stopped by Brauð & Co while on vacation after seeing it on "Somebody Feed Phil." When Mr. Rosenthal said that Brauð & Co makes the best cinnamon roll in the world, he was not joking. Hands down - it's the best cinnamon roll I've ever had. I love a gooey center, and Brauð & Co somehow made their center gooey and molten like a lava cake. Americans, please note: the cinnamon roll is fully cooked. The center is supposed to be that way and it's FABULOUS! I think the cinnamon rolls in heaven will be like this. Go for the recommended standard cinnamon roll and thank me later! Way to go, Brauð & Co. You have achieved cinnamon roll perfection!!