Brauð & Co

Stopped by Brauð & Co while on vacation after seeing it on "Somebody Feed Phil." When Mr. Rosenthal said that Brauð & Co makes the best cinnamon roll in the world, he was not joking. Hands down - it's the best cinnamon roll I've ever had. I love a gooey center, and Brauð & Co somehow made their center gooey and molten like a lava cake. Americans, please note: the cinnamon roll is fully cooked. The center is supposed to be that way and it's FABULOUS! I think the cinnamon rolls in heaven will be like this. Go for the recommended standard cinnamon roll and thank me later! Way to go, Brauð & Co. You have achieved cinnamon roll perfection!!

One of my favorite bakery and pastry shops in Europe! They have the best cinnamon bun I’ve ever had…absolutely delicious. The chili-cheese bread and the cheese&ham croissant were also amazing. Honestly, we ended up eating there almost every single day during our holidays. The staff are very nice and polite, which made the experience even better. Highly recommend!

Walked toward to visit Hallgrímskirkja church in Reykjavík, Iceland. Saw this bakery shop on the way. Smells amazing and lots of locals inside. It was a good sight! I wasn't hesitant to pop in! The twist buns and croissants etc looked amazing and smells really nice! I don't like the cinnamon so they recommended the vanilla or toffee flavour. That was the best bun I've tasted. The flavour and the texture. It was soft and warm. Yum!! We went back there to buy 4 more. Must try! One bun cost £4.95

The ham and cheese roll was very tasty (despite only having only a few specs of ham). The roll is soft and sweet and the cheese is very creamy. The cinnamon roll is also quite good. There is less dough and more filling than cinnamon rolls in NYC.

More than hype. Legit good. I wondered if I would like this place, as from photos it’s hard to tell if their famous cinnamon buns are moist or dry. I can attest they are very moist, especially when warm still fresh from the oven, full of butter, perfect balance of cinnamon and sugar including a bit of crispness in the outer rings from outer sugar crystallizing during the bake. Other pastries were also great. This place is legit good!

SO good! When we got there there was a line out the door. It smells absolutely amazing, and everything looks fantastic. I don't know which one I like better, the cinnamon roll or the cheese danish!

The cinnamon roll here is famed, and well worth it. The line in the morning often wraps around the outside of the (very small) store and up the street, but I was able to beat the rush on a weekday morning at about 7:30 AM. I'm typically not a huge fan of cinnamon rolls, but this one was perfect - there is no excessive glaze, so the pastry is not too sweet, allowing you to taste and enjoy the bun itself. I would definitely recommend coming here at least once. They don't have espresso, so plan a second stop for your caffeine needs.

Tasty pastries like croissants, rolls as well as freshly baked breads. My Hazelnut Danish was tasty but the filling was a bit too sweet. It would be nice to know how much sugar there is per 100 grams. The place is very popular given its high rating.