Boutique 1

Designer clothing store · Mayfair

Boutique 1

Designer clothing store · Mayfair

1

28 Bruton St, London W1J 6QH, United Kingdom

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Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null
Boutique 1 by null

Highlights

This chic London fashion boutique offers a stunning selection of cool brands across two floors, plus a charming café known for its top-notch avocado toast.  

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28 Bruton St, London W1J 6QH, United Kingdom Get directions

boutique1.com

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28 Bruton St, London W1J 6QH, United Kingdom Get directions

+44 20 3621 3500
boutique1.com

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Last updated

Mar 4, 2025

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@goop

"With shops in Dubai, Beirut, and Abu Dhabi, this Middle Eastern retailer has now arrived in London in a sprawling space that couldn't be more at home on tony Sloane Square. With a Nordic-concept-store look and a mini-department-store feel, it offers plenty of dedicated room for designers like Victoria Beckham, Elie Saab, and Isabel Marant, while more niche brands like Bella Freud, Malone Souliers, and Monreal London get their airtime on the surrounding racks and displays. Meanwhile, the Bistrotheque team serves up all-day snacks and drinks at the in-store April's Cafe. As a bonus, it has a leafy and secluded courtyard, making it all the more of a destination for West London's fashion crowd. "

The West & Southwest London Guide
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fredy ricca

Google
I was looking for a present to buy for a friend’s birthday so I popped in as I was in the area. Been helped by friendly and knowledgeable staff. Great customer service experience. I will definitely go back for more shopping.

N Jale Erentok

Google
Really beautiful fashion shop. Interesting brands and looks

Alexis Martin

Google
Always a pleasure to go for shopping in this store! Wonderful store manager and amazing sales team that always go the extra mile to provide the best shopping experience. I used to hate clothes shopping, they made me love it!

Anna Madsen

Google
London's most beautiful luxury fashion boutique with every cool brand imaginable across 2 floors! Also, the cutest cafe where I had the best avocado toast in London. Not to be missed!

Olivia

Google
I’d never shop here ever again. I ordered a Kenzo top online, they got the order all wrong, I paid £90 for the top but they then said it costs £132. The top was only £110 on the kenzo website! They asked and rang me twice to confirm my order and still got it wrong. Eventually I didn’t get the top I wanted because I didn’t want to pay the extra money for it when it as labelled as £90 on the website. Appalling service.

Rebecca Sparham-Simpson

Google
This is by far the worst retail store I have ever dealt with. The customer service is beyond awful. Make 100% sure you won't need to return a product, Boutique1 will do everything they can to make it as difficult as possible.

Inga Saikana Belokurova

Google
It's a good shop but the staff is quite unaware. Also the online selection is much better. The cafe is nice with seasonal menus, there is a terrace.

benyc

Google
Be careful when you try on things here. You will get locked in the fitting room! Not advisable for people With Claustrophobia! They don’t even care to repair their locks!