"With shops in Dubai, Beirut, and Abu Dhabi, this Middle Eastern retailer has now arrived in London in a sprawling space that couldn't be more at home on tony Sloane Square. With a Nordic-concept-store look and a mini-department-store feel, it offers plenty of dedicated room for designers like Victoria Beckham, Elie Saab, and Isabel Marant, while more niche brands like Bella Freud, Malone Souliers, and Monreal London get their airtime on the surrounding racks and displays. Meanwhile, the Bistrotheque team serves up all-day snacks and drinks at the in-store April's Cafe. As a bonus, it has a leafy and secluded courtyard, making it all the more of a destination for West London's fashion crowd. "
The West & Southwest London Guide
