Bahnhofstrasse

"Few Alpine resorts satisfy shopaholics like glitzy Zermatt. Located at the base of the towering Matterhorn, the Swiss town boasts everything from top-notch jewelry stores to boutiques filled with world-class watches. For some of the best shopping, head to the bustling Bahnhofstrasse, where you’ll find stores with the finest outdoor gear for skiers, snowboarders, and climbers, as well as bakeries and chocolate shops hawking freshly made Swiss desserts."