"This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more." - Assembly
"American Classics, Covent Garden. This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more."
Love this place. Always try and shop in person at the store because they have such a great selection. But if I can't make the journey the online service is spot on. Great advice and if you have any queries just call and speak to someone who's real, who cares and takes pride in their business.
Lisa
Google
What a simpatico lot at this iconic shop in Carnaby. I just purchased some super comfy cool Blundstone boots - it was hard to choose! Don’t have your size in the colour you fancy? They’ll order them to come in next week. Super helpful, great people in the shop. I cannot rate it highly enough.
Stephen SS375
Google
Excellent store which is a source of Americana inspiration. Friendly, helpful and not at all pushy. This was my first visit. Purchased a Crescent DownWorks down vest which I think is superb. Thanks for the great advice. Will be back soon.
Υannis Karageorgiou
Google
Attitude for no reason.
They look at you like you don't deserve it, they can't be bother to explain or help before you spend £300 on a pair of jeans.
Shame that their selling style is not up there with the rest of the products.
Hugo
Google
Amazing store with just beautiful shoes/clothes. Adam was super helpful as well. Amazing Soho spot!
Devin C
Google
Highly recommend — good selection and an excellent team with great advice and support. Thank you to Adam, Rachael, and Jacob!
Paul Pitcher
Google
Ordered a men’s U Boat polo neck yesterday lunchtime.Recieved it today 11-45pm.Brilliant you don’t get device like this anymore.
P Pitcher
weixia xu
Google
SCAM!
I would rather give minus stars if I can.
The worst customer service ever also. I sent 4 emails to them however no reply for 2 weeks and tried really hard to reject my refund. I returned my order 4 months ago but still haven't received my refund. Don't waste your time and shop elsewhere you will save more time and money deal with them. They are lack of customer care and normal sense of their business.
They don't take care of their customers and ignored me and my request every time.
Please don't waste your time with them as they are awful and ridiculously rude and careless.