American Classics

Men's clothing store · Soho

American Classics

Men's clothing store · Soho

2

7 Newburgh St, Carnaby, London W1F 7RH, United Kingdom

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American Classics by Google
American Classics by
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google
American Classics by Google

Highlights

Since 1981, this friendly urban boutique curates high-quality menswear from iconic American brands, featuring everything from retro workwear to stylish accessories.  

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7 Newburgh St, Carnaby, London W1F 7RH, United Kingdom Get directions

americanclassicslondon.com

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7 Newburgh St, Carnaby, London W1F 7RH, United Kingdom Get directions

+44 20 7831 1210
americanclassicslondon.com

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Last updated

Jan 14, 2025

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@onthegrid

"This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more." - Assembly

On the Grid : American Classics
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@onthegrid

"American Classics, Covent Garden. This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more."

London
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Stephen SS375

Google
Excellent store which is a source of Americana inspiration. Friendly, helpful and not at all pushy. This was my first visit. Purchased a Crescent DownWorks down vest which I think is superb. Thanks for the great advice. Will be back soon.

Hugo Thomas-Desplan

Google
Amazing store with just beautiful shoes/clothes. Adam was super helpful as well. Amazing Soho spot!

Devin Chowdhury

Google
Highly recommend — good selection and an excellent team with great advice and support. Thank you to Adam, Rachael, and Jacob!

Paul Pitcher

Google
Ordered a men’s U Boat polo neck yesterday lunchtime.Recieved it today 11-45pm.Brilliant you don’t get device like this anymore. P Pitcher

Chris Ansley

Google
Full of wonderful curated items from a variety of suppliers. I brought a TCB denim jacket from Japan, loved it, curved collar and urea resin buttons. I would shop there again.

weixia xu

Google
SCAM! I would rather give minus stars if I can. The worst customer service ever also. I sent 4 emails to them however no reply for 2 weeks and tried really hard to reject my refund. I returned my order 4 months ago but still haven't received my refund. Don't waste your time and shop elsewhere you will save more time and money deal with them. They are lack of customer care and normal sense of their business. They don't take care of their customers and ignored me and my request every time. Please don't waste your time with them as they are awful and ridiculously rude and careless.

Simon Harrison

Google
Very good online shopping experience. I like how the products are photographed instead of modelled. Good layout and descriptions without being “curated”. My only suggestion is an ‘email me when back in stock’ feature as I’d like a zipper pair also. I bought a pair of Levis’ the day after Boxing Day which were despatched the same day and received the following day by a free recorded delivery service.

Evan Balaban

Google
Bought a hard-to-find item to be shipped to the USA over the internet. All of my questions were answered rapidly via email. Shipping was very prompt, and the item was received quickly - everything was exactly as described and I’m delighted with my purchase. Kudos to American Classics for their excellent selection of merchandise and their stellar and efficient service!

Stephen SS375

Google
Excellent store which is a source of Americana inspiration. Friendly, helpful and not at all pushy. This was my first visit. Purchased a Crescent DownWorks down vest which I think is superb. Thanks for the great advice. Will be back soon.

Hugo Thomas-Desplan

Google
Amazing store with just beautiful shoes/clothes. Adam was super helpful as well. Amazing Soho spot!

Devin Chowdhury

Google
Highly recommend — good selection and an excellent team with great advice and support. Thank you to Adam, Rachael, and Jacob!

Paul Pitcher

Google
Ordered a men’s U Boat polo neck yesterday lunchtime.Recieved it today 11-45pm.Brilliant you don’t get device like this anymore. P Pitcher

Chris Ansley

Google
Full of wonderful curated items from a variety of suppliers. I brought a TCB denim jacket from Japan, loved it, curved collar and urea resin buttons. I would shop there again.

weixia xu

Google
SCAM! I would rather give minus stars if I can. The worst customer service ever also. I sent 4 emails to them however no reply for 2 weeks and tried really hard to reject my refund. I returned my order 4 months ago but still haven't received my refund. Don't waste your time and shop elsewhere you will save more time and money deal with them. They are lack of customer care and normal sense of their business. They don't take care of their customers and ignored me and my request every time. Please don't waste your time with them as they are awful and ridiculously rude and careless.

Simon Harrison

Google
Very good online shopping experience. I like how the products are photographed instead of modelled. Good layout and descriptions without being “curated”. My only suggestion is an ‘email me when back in stock’ feature as I’d like a zipper pair also. I bought a pair of Levis’ the day after Boxing Day which were despatched the same day and received the following day by a free recorded delivery service.

Evan Balaban

Google
Bought a hard-to-find item to be shipped to the USA over the internet. All of my questions were answered rapidly via email. Shipping was very prompt, and the item was received quickly - everything was exactly as described and I’m delighted with my purchase. Kudos to American Classics for their excellent selection of merchandise and their stellar and efficient service!