"This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more." - Assembly
"American Classics, Covent Garden. This friendly independent has been around for quite some time now. They specialise in quality heritage-led American brands such as Levi’s, Penfield and Gant Rugger, and have a good range of military and workwear reproductions for a smart, retro style. Their shoe and accessories ranges are particularly worth checking out, stocking a wide variety of Red Wing boots, Ebbets Field Flannels caps, Stetson Caps and more."
This is truly a great shop! I walked in the other day shortly before closing time, and the owner was extremely kind and helpful and we had a good conversation. He gave me great advice on which size would work best for me for loafers and even kept the shop open just for me. I can highly recommend his excellent advice and will definitely come back to buy a pair of G.H. Bass loafers.
Lisa
Google
What a simpatico lot at this iconic shop in Carnaby. I just purchased some super comfy cool Blundstone boots - it was hard to choose! Don’t have your size in the colour you fancy? They’ll order them to come in next week. Super helpful, great people in the shop. I cannot rate it highly enough.
Jez Loftus
Google
Love this place. Always try and shop in person at the store because they have such a great selection. But if I can't make the journey the online service is spot on. Great advice and if you have any queries just call and speak to someone who's real, who cares and takes pride in their business.
Stephen SS375
Google
Excellent store which is a source of Americana inspiration. Friendly, helpful and not at all pushy. This was my first visit. Purchased a Crescent DownWorks down vest which I think is superb. Thanks for the great advice. Will be back soon.
Υannis Karageorgiou
Google
Attitude for no reason.
They look at you like you don't deserve it, they can't be bother to explain or help before you spend £300 on a pair of jeans.
Shame that their selling style is not up there with the rest of the products.
Simon Harrison
Google
Very good online shopping experience. I like how the products are photographed instead of modelled. Good layout and descriptions without being “curated”. My only suggestion is an ‘email me when back in stock’ feature as I’d like a zipper pair also. I bought a pair of Levis’ the day after Boxing Day which were despatched the same day and received the following day by a free recorded delivery service.
Evan Balaban
Google
Bought a hard-to-find item to be shipped to the USA over the internet. All of my questions were answered rapidly via email. Shipping was very prompt, and the item was received quickly - everything was exactly as described and I’m delighted with my purchase. Kudos to American Classics for their excellent selection of merchandise and their stellar and efficient service!
Manuel D
Google
Fantastic shop with lots of great quality products and superb staff who will kindly help you with any enquiry. E.g. I bought a pair of outstanding trainers with a slight scratch in one of the laces and the staff didn't hesitate to replace them immediately. 100% recommend