4-8 Regent St.

"The Bike Rooms, St Jamess. Clean, white space with racks of sleek, ‘big brand’ bicycles — this is definitely not your average bike retailer. The Bike Rooms deals only in the pinnacle: Pinarello bikes, Corima wheels, Assos and Giordana clothing, Rudy Project helmets and glasses. In a market flooded with options, The Bike Rooms gives the very best cycling expertise to customers wanting high-end products for peak performance."