"Bite Lip Lab, Soho by Julia Guo. Bite was born out of the belief that everything you put around your lips should be good enough to eat, and created a series of lipsticks with food-grade ingredients. It quickly became a cult beauty brand stocked in Sephora all over the world. The lip lab in Soho is Bite's only brick and mortar existence, where you can come in and have your own custom lipstick created for you on the spot."