"Retro Super Future, Soho by Julia Guo. The Flagship of this cult brand does its innovative frames justice. Custom designed by the SUPER team and Italian architect, Andrea Caputo, the symmetrical, minimal space is a designer's dream. Current styles - all handmade in Italy - line up neatly before the rows of long mirrors invite you to try them all on, while audio visuals play on the big screen. The staff have their own lounge and creative space to work, staying out of your way until you need help."