"The building that Por Vida is connected to is actually a curated network of small businesses and creative studios called La Vecindad (The Neighborhood). La Vecindad also houses Beat Box Records, and a hidden vintage store with some glorious treasures, San Diego Vintage. Bernie started with selling records online and accumulated a big enough collect to open this shop. Their main thing is selling records at prices that make sense, and that are meant to be played. Don’t miss the $1 section in crates on the floor." - Product Etc.