"Birchbox, Soho by Julia Guo. Soho is the home of flagship stores the world over, so it makes sense that the digitally born Birchbox opened its only brick and mortar shop here. Come into this airy space to sample all their beauty and grooming products in one go, buy them here or Build-Your-Own-Box for a subscription. There's even a Men's section, a hair and make up station, and a nail salon in store."
New York City
