"Lure Fishbar charges $38 for their lobster roll, which isn’t so different from the other places on this list. But when you factor in that you’ll probably also order at least one $20 cocktail at this subterranean, yacht-themed, Soho restaurant, things can add up. The roll is good though, and if you’ve been dying to check out a scene that ranges from pop stars on arena tours to retirees who’ve developed a taste for Balenciaga, pop in and enjoy a mound of lobster, lightly dressed with mayo and chives, on a toasted brioche bun soaked in butter. " - willa moore, bryan kim, molly fitzpatrick, neha talreja