"Chueca hasn't always been the amazing shopping district it is today—it was thanks to pioneers like Patricia Salas and Beatriz Mezquíriz, who opened their destination shop here in 2004, that the area became such a hotbed of fashion and culture. Pez specializes in splurge-worthy items from some of Europe's best designers, showcasing elegant shoes from Italy, forward-thinking staples from Belgium, and the best representatives of their native Spain (like goop favorite Masscob). The interior, which is clean and white save for vintage wooden farm tables and exposed wooden beams in the ceiling, is an appropriate backdrop for the spot-on edit. "