"Picturehouse is known for taking old movie theaters and jazzing them up with plush decor, all-day cafés, and bars. The newest of the group, right smack in central London in the Trocadero is no exception, with a much more contemporary look that makes you feel like you've walked into a big, clubby bar rather than a movie theater. You sort of have, in that the top floor is an exclusive member's bar with a terrace that provides great views of the bustling surroundings. And oh, there's the seven theaters themselves which have undergone a massive renovation and now have comfier red velvet seats and better screens (with cool retro curtains). "