"With top-notch surf beaches in Rockaway and nearby Jersey, New York is something of a surfer's destination, though you wouldn't think it in the middle of Manhattan on Crosby Street. And this brand of casual men's clothing, from t-shirts and shorts to lived in sweatshirts for wearing post-surf, is a kind of destination in itself. Guys come to lust over the surfboards, the photographs by young artists displayed on the walls, and stay for an espresso at the in-house bar. There's now a location in the West Village, too."